Neediness is based off a lack of fulfillment of needs (physical / emotional)
In order to effectively combat neediness we need to notice the signs - nervousness, urgency, treating each interaction like it's going to be our last, etc.
Understand too that neediness can show up in other areas of life, even if we lack neediness in another area
For instance, you can be great with client acquisition, but horribly needy when it comes to dating
In general, the solution is look and see - what emotional payoff do I think I'm going to get, if I'm successful? Will I get to feel sexy? Wanted? Attractive? Manly? Etc.
From there, look to find ways to create that emotional state for yourself.... WITHOUT needing other people to do it. (exercise in podcast)
Once you can successfully do that, you don't NEED anything - and at that point, the process of dating, growing your business, etc. will become VERY easy and straightforward.