Chicago Drag Legend Derry Queen helps us put a new twist on "spilling the tea".  We also concoct a new drink made of Jon's favorite soda and DQ's favorite thirst quencher.   

Pillsbury cinnamon roll enthusiast Laura presents her impassioned argument that the company should capitalize on their two aces and lose all of their failing jacks (we're looking at you cake mix).  Plus: we explore their opportunity to capitalize on mid-lake housing.

Geoff and his unflinching stance on smooth foods helps us bring Fig Newton back to the limelight.  And we dig deep to realize how we can all better ourselves by doing "the hard part".   

Amateur foodie John Randall helps us craft a plan that will help this very German mineral water brand blow up in the U.S.  Is that Rammstein I hear...?  

Long-time Reese's devotee Edgar helps us come up with outside-of-the-box product ideas (we revolutionized tuna) and an ad campaign that will make any dog-lover cry.  

We discover why Paul and Patty Bragg are doing so well, mentally, spiritually and physically (it's their proximity to mother).  Plus Alex commits to the name of one of his future sons!

Miles helps us hatch a complex, time-traversing, and necessary plan to help La Croix take back its market share! Press 5 for crepe mix.

Marketing professional Janelle Blasdel helps us steer Sunny D in the right direction.  Greta Thunberg and  bottle-cap solar panels are involved.  

Former athlete (to some extent) Andrew Lemna goes out of his mind generating brilliant ideas for his favorite sports drink brand. 

We utilize Matt's extraordinary hummus experience to fuel new ideas for Sabra.  What role does Danish furniture play in this story?  Listen to find out.