Kim helped us craft a 3-pronged approach (marketing, product development, and packaging) that we're pretty sure could make Eat Just, Inc. a double unicorn by surpassing $2 billion net worth.  WARNING: You'll never think about celeb endorsements in the same way after hearing this ep.

Andrew lends lends us his no-nonsense perspective to help us craft a sales strategy that will get Pop-Rocks in more old stores. Calling all skaters, we're hiring!

Kansas City's own: Bri helps us come up with innovative new 'roni products.  Some are fun for the family room and some... are fun for the bedroom.... And one involves an exploding packet of ketchup - SPLAT!  

Hannah helps us cover ALL the bases and some in this jam-packed episode. New Jingle? Check.  New can design? Check.  Brilliant marketing contest where everyone gets a shot at (not gonna spoil it)... Check! 

Our Publix series headliner Kim helps us add to their deep catalogue of emotionally evocative commercials. Dogs might die.  No one is safe. 

Without spoiling too much about what may or may not have happened with Owen, I'll say this: Jon levitates in this episode. Literally and figuratively.

In the Yang to Part 1's Yin, we all channel our inner simps to come up with a punk-rock twist on Cheez-it snacks.  We may or may not use CRISPR technology to achieve our goals.

In our first two-parter yet, we (Jon and Thomas) admit to being simps in high school, and that Alec declared that he has been a non-simp for his entire life.  This helps us put Goldfish in their simp-place.  Alec also hits a home-run with his wordplay based new product ideas.

We uncover Heineken's deepest and darkest secret - and use it to propel Lagunitas Brewing Company right to the TOP where it should be!  Plus Paula and Jon reveal what restaurant servers are actually thinking!

To celebrate hitting the milestone of 22 episodes, Jon and Thomas take read some fan emails and revisit some past episodes to explore missed opportunities!  Queue the fireworks!