Lifelong Cadbury pro Nomsa drops the bomb on us (which we should have expected) that American Cadbury is trash compared to the English stuff.  Then she helps us concoct a plan to pull American Cadbury out of the gutter.  At some point Spice Girls become Spice Women too. 

To close out season 1, Liz Bennett joins us for a special 1.5 parter! Not only do we infiltrate college campuses for Monster, but we summon a Monster x Heinz co-branded product. No spoilers but It NEEDS to exist.

We get into Elon Musk, whether or not we're living in a simulation, and Billy's favorite way to eat 'chup (it's weird).  And of course: we figure out how Heinz can grab even MORE of the ketchup market share.  

Loyal Pringles evangelist Kelli helps us propel Pringles to the top with a retail concept that you will think about in your dreams... We also re-imagine the un-recyclable tube and smear Doritos for cutting people's mouths.   

Sophie picked a heavy hitter and then helped us generate some heavy hitter solutions to their heavy hitting problem.  Crows are trained and Superbowl commercials are conceived.

For the first time in GS history, we interview someone who was in a national commercial for the brand of the episode!  We take on the glaringly obvious issue that holding Tony the Tiger in the #2 spot... It starts with a "G". 

Trader Joe's veteran and dumpling connoisseur Kaley helps us come up with yet another legitimately good idea.  All I'll say is: It cures hunger and loneliness at the same time!  It also involves the Sex and the City franchise.  

Matriphagy is the consumption of the mother by her offspring.  What does this disturbing behavior have to do with Dare Iced Coffee? Well, I can't tell you here in the description, but I'll just say this: sometimes you have to go for glory over dollars...   

Our first Cannabis-laced product!

We leverage the brains of one cannabis-consumer (Melanie) and one cannabis-industry pro (Sara) to come up with some marketing and product ideas for CANN.  Weed and alcohol brands get destroyed because they're competition.  #420  

As Stephanie says "Nothing gets the ball rolling like Sour Patch Kids".  Couldn't be more true.  We come up with some MONSTER product ideas, and a long-term, undercover ploy to fix Sour Patch Kids' one weakness: their tropical mix.  Also, this is a historic Flu Game part two because both Jon and Thomas are sick!