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Greg Jackson: The Energy CEO Ripping Up the Rulebook

For our 200th episode, we’re joined by one of Britain’s most disruptive entrepreneurs.

Greg Jackson is the founder and CEO of Octopus Energy, a $20 billion company built without corporate rules, rigid hierarchies, or playbooks. In this conversation, he shares how radical trust and freedom helped Octopus scale faster than anyone thought possible — and why AI will change everything about how businesses grow from here.

Greg also opens up about leading during a crisis, battling the old guard, and why the future of energy might mean zero bills.

If you want to understand how the next generation of companies will really be built — this is the one.

👇 Timestamps:

00:00 How Octopus Almost Had the Worst Name Ever

01:43 Scaling a $20 Billion Company (Without Corporate Rules)

02:56 Why Greg Hired Rebels, Not Professionals

07:44 Freedom and Responsibility: The Octopus Way

15:06 How AI Took Over Octopus Customer Service

22:59 Inventing New Products Customers Actually Want

31:22 Why Big Companies Never Really Listen

32:17 The Secrets Hidden Behind the Octopus Brand

32:46 The Power of Being Weird in Business

34:00 Rory Sutherland’s Hilarious Reaction to Octopus

34:06 How Octopus Built a Customer Army

40:45 Why CEOs Need a Personal Brand (Even If They Hate It)

43:17 What It Was Like Leading During the Energy Crisis

45:23 Why Greg Campaigned Against His Own Industry

46:03 How Family (and Al Gore) Backed Octopus

51:26 Zero-Bill Homes, AI, and the Future of Energy

56:09 Quickfire: Biggest Mistakes, Biggest Wins

🔔 Subscribe for more conversations with the founders, CEOs, and rulebreakers shaping the future.

#GregJackson #OctopusEnergy #StartupCulture #FutureOfEnergy #JimmyJobs #BusinessPodcast #AIRevolution #EnergyCrisis

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Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/

Editor: Sunny Winter

Junior Producer: Thuy Dong

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