For the past decade, many DMOs have slowly evolved from being Destination Marketing Organizations to Destination Management Organizations. The Little Rock CVB, however, has been managing destination facilities there for half a century. CVB CEO Gretchen Hall joins DMOU to share her tales of managing and renovating iconic public facilities. You'll also hear how she helped shepherd forward a downtown entertainment district (featuring an open-drink zone) last summer and how she can trace every good thing that's happened in her career...to basketball.