Meet the Farmers

Groundswell 2025 - Exploring 'regenerative' beyond the farm gate


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Guests Featured:

Emma Burnett – Senior Researcher in Agriculture and Sustainability, Fielden Whisky

Øistein Thorsen – CEO, FAI Farms

Julia Kirby Smith – Better Food Traders

Hannah Gibbs – Programme Manager, Sustain

Lucy Williamson – Registered Nutritionist & Advocate for Soil-to-Gut Health

What We Cover in This Episode:

What "regenerative" means beyond the farm

The role of consumer-facing brands in regenerative storytelling

The responsibilities and opportunities for retailers—big and small

Linking human health with soil health and biodiversity

Whether regeneration will become the norm or a niche

Links and Resources:

Fielden Whisky

FAI Farms

Better Food Traders

Sustain

Lucy Williamson Nutrition

Call to Action:

If you enjoyed this episode, please subscribe, share, and leave a review wherever you get your podcasts—it really helps us grow the show.

🎧 Next episode: Ben speaks with Texas farmer Tyler Froberg.

Image credit: Ben Eagle

Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency. 

Please note that this podcast does not constitute advice. Our podcast disclaimer can be found here. 

About Ben and  RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk 

If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message. 

Please subscribe to the show and leave us a review wherever you are listening. 

Follow us on social media

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Twitter @mtf_podcast

Watch us on Youtube here

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Meet the FarmersBy Ben Eagle, RuralPod Media

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