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It might seem like Facebook’s world, but GroupM chief digital officer Rob Norman said on the Digiday Podcast that advertisers still have questions about whether ads are even welcomed there. On video, in particular, advertisers struggle to compare impressions on Facebook with TV commercials. Those doubts will keep Facebook from competing for TV budgets, Norman predicted.
By Digiday4.4
103103 ratings
It might seem like Facebook’s world, but GroupM chief digital officer Rob Norman said on the Digiday Podcast that advertisers still have questions about whether ads are even welcomed there. On video, in particular, advertisers struggle to compare impressions on Facebook with TV commercials. Those doubts will keep Facebook from competing for TV budgets, Norman predicted.

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