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In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the hesitation many feel towards sales, emphasizing the role of sales in leadership, strategic growth, and crisis management. 

With relatable anecdotes and light-hearted banter, they explore why learning sales skills is not just beneficial but essential for enhancing leadership and making informed strategic decisions.

The discussion reveals how profound understanding and practice of sales can lead to improved customer insights and, ultimately, business growth. 

Whether you're a solo entrepreneur or leading a sales team, this episode promises valuable takeaways to transform your sales approach.

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In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the highly debated topic in the marketing world: the pros and cons of leveraging multiple marketing sources versus focusing on a single channel. 

Uncover contrasting views, weigh the benefits and drawbacks, and get armed with insights to make informed decisions for your business. 

Join Cory and Lon while they unravel whether omnipresence is the key to marketing success or if a single-channel mastery holds the secret. 

Amidst the myriad opinions and “guru” advice, Cory and Lon cut through the noise to present a balanced view, essential for every entrepreneur looking to boost their marketing strategy. 

Get ready for a deep dive into marketing methodologies that could reshape your approach and potentially, your business’s future.

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In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dissect the hovering cloud of decision-making for small business owners. 

With their characteristic humor and no-filter dialogue, they explore the daunting terrain of making decisive decisions. 

Join them as they navigate through the pros and cons of quick decision-making, a clash of opinions, and an array of anecdotes, sprinkled generously with their personal experiences and hilarious tangents. 

Whether you're in it for the profound business insights or their unmistakable camaraderie, this episode delivers.

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In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the challenges and opportunities for micro-businesses and solopreneurs, particularly emphasizing the need for strategic investment and proactive client acquisition.

They explore the effectiveness of integrating text messaging into marketing and customer service, highlighting its cost-efficiency and ability to enhance communication strategies.

The conversation also covers the importance of modernizing business practices, such as using text messages for booking confirmations in a restaurant.

The episode concludes with a call to action for listeners to embrace change and leverage new technologies to remain competitive.

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In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the detrimental effects of outdated business policies. 

Cory shares his negative experience at a hibachi restaurant due to inflexible seating policies, using it as a springboard to discuss broader issues such as the loss of competitive edge and customer confidence when businesses fail to modernize. 

They emphasize the importance of adapting to technological advancements and customer expectations, as well as the necessity for businesses to update their policies to mitigate legal risks and ensure compliance with current regulations. 

The episode highlights the need for continuous improvement and adaptation in the business world to maintain relevance and success.

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In this episode of the Grove Business Podcast, Host Cory Mosley and Speaker Coach Joan Bowling, delve into the nuances of effective communication for small business owners.

They discuss the importance of active listening, setting boundaries for venting, and the need for clear and concise dialogue in business interactions.

Cory shares an anecdote about a manager who limited employee venting to ten minutes to protect his time.

They also touch on the impact of non-verbal cues and the importance of adapting communication styles to different audiences.

The episode wraps up with a reminder of the podcast's mission to help businesses grow and an invitation for listeners to apply the insights shared to their own business practices.

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In this episode of the Grow Business Podcast, host Cory Mosley and Lon Graham tackle the issue of undercharging for services. They explore the reasons why businesses might undercharge and the adverse effects this can have on profitability and mindset. 

The hosts discuss the importance of understanding the actual cost of services, including the value of time and effort. They share personal anecdotes and emphasize the need for market research, reevaluating recurring costs, and differentiating one's services. The episode covers the evolution of pricing strategies, the concept of "price creep," and the significance of confidence in increasing rates. 

Cory and Lon also stress the importance of seeking professional advice and adjusting pricing to reflect the true value of services. The episode concludes with a thank you to listeners, highlighting the podcast's commitment to providing value without sales pitches.

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In this episode of Grow Business Podcast, Cory Mosley and Sean V. Bradley explore the significance of establishing credibility and authority in niche markets through media and speaking engagements. They highlight the benefits of publishing articles for audience reach and SEO, sharing personal successes like Sean’s equity deal with an automotive magazine and Cory’s long-term client acquisition from a speaking event. They discuss the importance of authenticity in content creation and the strategic growth of online communities, with Sean’s automotive group as a prime example. They also delve into the effectiveness of traditional media, like radio, for marketing and authority building and the role of authorship and video in enhancing credibility. Cory and Sean urge practitioners to set goals, collaborate with peers, and apply the strategies discussed, ending with thanks to their listeners and a prompt to follow the podcast on various platforms.

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In this podcast episode, Cory Mosley and Lon Graham focus on the critical role of customer experience in business success, particularly in car dealerships and high-end restaurants. They discuss the negative impact of poor recognition and service and the benefits of positive interactions, including customer loyalty and brand reputation. Cory and Lon highlight the need for businesses to actively manage customer expectations, monitor online reviews, and respond appropriately to feedback. They stress the importance of understanding and meeting customer needs, creating a welcoming atmosphere, and the potential damage of negative experiences. The episode also promotes the book “Ridiculously Simple Customer Experience” and underscores the value of targeted feedback and follow-up interviews to improve service quality.

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In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the role of thought leadership in business growth. They discuss the need for authentic, high-quality content tailored to a niche audience and the importance of a unique point of view. The impact of COVID-19 on business strategies is also addressed, along with the value of patience and engagement in thought leadership. Cory and Lon emphasize authenticity, community interaction, and the significance of giving credit to original ideas while sharing and developing one’s own. The episode concludes with a call to action for audience engagement and feedback.

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