Grow! Business Podcast w/Cory Mosley

By Cory Mosley, CSP

The Grow! Business Podcast is dedicated to helping entrepreneurs and business owners grow their businesses. Each episode explores one of the core elements of Host, Business Growth & Media Educator... more

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FAQs about Grow! Business Podcast w/Cory Mosley:

How many episodes does Grow! Business Podcast w/Cory Mosley have?

The podcast currently has 77 episodes available.

Grow! Business Podcast w/Cory Mosley episodes:

October 02, 2024Common Marketing Mistakes: How to Better Explain the Problems You Solve
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham bring together humor, insight, and practical business wisdom.
They delve into essential topics for business growth, avoiding industry jargon, and understanding the real value your business offers beyond just features.
From the surprising qualities of buttermilk and kefir to the common marketing mistakes small business owners make, this episode is both entertaining and enlightening.
Tune in as they discuss the importance of solving real client problems and get a sneak peek into Cory’s new book, Positioned for Growth™—the ultimate guide to transforming your business.
Key Takeaways:
Ditch the jargon—use plain language to communicate clearly.

Focus on benefits, not just features, to address customer needs.

Effective marketing starts with understanding and articulating the problems you solve.

Continually refreshing your marketing strategy is crucial to staying competitive.

Passion for your business is important, but it must align with solving client problems.
Credits:
Hosted by: Cory Mosley and Lon Graham
Produced by: Willie H.
Disclaimers
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53min
September 18, 2024How To Avoid Customer Disappointment In Early Marketing Stages
In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive deep into the world of marketing, offering valuable insights for business owners aiming for growth.
After a summer break, they’re back with their signature mix of engaging conversation, expert wisdom, and practical advice.
Whether you're a seasoned entrepreneur or just starting out, this episode equips you with essential tools to capture and retain customer interest in a competitive market.
Main Takeaways:
Mobile-Friendly Websites: Ensure your website is optimized for mobile users to enhance accessibility and user experience.

Consistent Brand Messaging: Maintain consistency in your marketing to build credibility and confidence with potential clients.

Investing in Quality Marketing: High-quality marketing support can make a significant difference in your business growth.

Customer Journey Mapping: Understand and optimize the journey from initial interest to post-purchase to improve customer retention.

Brand Consistency: Map out customer interactions to ensure a consistent brand experience across all touch-points.
Call to Action: Don't let overlooked marketing details cost you potential customers. Use the insights from this episode to audit and refine your marketing strategies.
Ensure your business stands out and resonates with your audience. Tune in, take notes, and make the necessary adjustments for a successful future.
Credits:
Hosts: Cory Mosley and Lon Graham, providing the insights you need to grow your business.

Producer: Willie H.
Disclaimers
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51min
July 31, 20245 Signs You Are Burning Out In Business & How To Fix It
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley is joined by special Guest Co-Host Dr. Delatorro McNeal II, CSP, CPAE, for a powerful conversation you won’t want to miss.
Infused with humor and raw insights, they dive into a critical topic for entrepreneurs and business leaders: burnout.
You'll discover the five tell-tale signs of burnout, why it's crucial to distinguish it from mere overwhelm, and practical strategies to prevent and combat this pervasive issue.
Whether you're on the brink of burnout or just looking to stay energized, Cory and Dr. Delatorro are here to drop some serious knowledge.
Bullet Points:
Five signs of burnout among business owners, including chronic fatigue, insomnia, decreased productivity, loss of enthusiasm, emotional exhaustion, and detachment.

Distinguishing between burnout and overwhelm.

Strategies for prevention and recovery, emphasizing the importance of taking meaningful breaks, managing workloads, and revisiting passion for one's business.

Discussions on the relevance of personal anecdotes and humor in addressing serious topics like burnout.

Insights on the broader impact of burnout on personal and professional life.
Disclaimers
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1h 10min
July 24, 2024The Role of College Degree Requirements In the Job Market
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham take on the fiery debate surrounding the role of college degree requirements in the job market under the people pillar of business growth.
From personal anecdotes to the hard truths of the industry, this episode challenges the status quo, urging businesses to rethink their hiring criteria in favor of skills and experience over formal education.

Tune in for a candid, insightful exploration of how flexibility in job requirements can unlock untapped talent and drive growth.
Bullet Points:
Many top companies like Google, Apple, and Tesla have dropped college degree requirements, indicating a shift towards valuing skills and experience more.

Insisting on degrees can limit the talent pool, ignore relevant experience, and slow down the hiring process.

Specialized skills and practical experience often outweigh the need for a formal degree in today's job market, especially for roles like software developers, salespersons, and project managers.

Real-world stories and statistics support the argument for focusing on competencies rather than academic achievements.

Businesses can benefit from a more inclusive approach by attracting a wider range of qualified candidates, potentially increasing loyalty and reducing turnover.
Disclaimers
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43min
July 17, 2024Pros and Cons: The Role of Luck and Gut Instinct in Business Success Part Two
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive back into the continuation of last week’s conversation of luck, gut feelings, and their impact on business success.
Join us as we venture into the less discussed, but equally vital aspects of relying on luck in business and beyond.
Don't worry if you missed the first part—it's all recorded, so you can easily catch up before jumping into this engaging discussion.
Bullet Points:
Luck and gut instinct, while having their pros, come with a set of cons like unpredictability, bias, and missed opportunities for learning.

Intuition can lead to inconsistent decision-making, overlooking crucial data, and mismanaging financial resources.

Relying solely on gut feelings can also lead to ignoring valuable expertise and advice, limiting scalability and efficient management.

Trusting in luck can foster overconfidence, sidelining the importance of strategic planning and careful risk assessment.

Balancing intuitive decision-making with robust data analysis could be the golden middle path to navigating business challenges effectively.
Disclaimers
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43min
July 10, 2024Pros and Cons: The Role of Luck and Gut Instinct in Business Success
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the intriguing topic of luck, gut feelings, and their impact on business success.
From serendipitous encounters to last-minute decisions that lead to significant breakthroughs, this episode uncovers the mysterious role of intuition in the business world.
Whether you're a seasoned entrepreneur or just starting, prepare to explore the pros and cons of following your gut and counting on luck in your business journey.
Bullet Points:
Unexpected opportunities can arise from luck or gut feelings, driving business growth.

Quick decision-making based on intuition can lead to seizing these opportunities swiftly.

Building valuable relationships often stems from serendipitous meetings, fostering long-lasting partnerships.

Innovative solutions and creative ideas may come from trusting your gut instincts.

Market timing can be crucial; luck plays a role in launching products or services when demanding high.

Resilience and adaptability in the face of unforeseen events can provide unexpected resources or support.

Attracting exceptional talent could be a result of lucky encounters, enhancing the success of your business.
Disclaimers
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55min
July 03, 2024Pros and Cons: Regularly Updating Your Business Plan
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham deep dive on the pros and cons of regularly updating your business plans.
Whether you're an established entrepreneur or a curious mind, this episode is your ticket to understanding the balance between strategic planning and the agile adaptation to market dynamics.
Join us for a rollercoaster ride of humor, wisdom, and everything in between – only on the Grow Business Podcast.
Bullet Points:
Emphasis on the importance of staying updated with business plans to navigate market changes efficiently.
Critical discussion on adapting business strategies to technological advancements and emergent trends.
Anecdotes and personal insights that bridge the gap between theory and real-life entrepreneurial challenges.
The humorous yet profound discourse on the implications of sudden wealth and maintaining authenticity in personal and professional growth.
Examination of how strategic planning influences operational efficiency, decision-making, and risk management within a business context.
An engaging dialogue on the significance of aligning team objectives with evolving business goals for seamless progress.
Disclaimers
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48min
June 26, 2024Bridging Generational Gaps in Small Business Communication
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Special Guest Co-Host, Barbara H. Smith, dive into a world where communication bridges generations within the small business landscape.
This episode is your golden ticket to mastering the art of communication across generational divides within your small business.
From leveraging expert insights on internal team synergy to embracing diverse communication styles, we're diving deep into strategies that will unite your team, regardless of the age gap.
Get ready for a blend of expertise, humor, and valuable takeaways that promise to revitalize your business communication strategies.
Bullet Points:
Embrace diverse communication styles to enhance team interaction and productivity.
Recognizing the importance of inclusivity in fostering a positive and collaborative workplace culture.
Understanding generational preferences in communication and adapting strategies accordingly.
The significance of asking, seeking, and knocking (ASK) in building a cohesive team environment.
Leverage technology to bridge the communication gap between different generations.
Nurturing an environment where every team member, including freelancers and virtual assistants, feels valued and heard.
Disclaimer
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54min
June 19, 2024The Importance of Sales Skills for Business Owners
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the hesitation many feel towards sales, emphasizing the role of sales in leadership, strategic growth, and crisis management.
With relatable anecdotes and light-hearted banter, they explore why learning sales skills is not just beneficial but essential for enhancing leadership and making informed strategic decisions.
The discussion reveals how profound understanding and practice of sales can lead to improved customer insights and, ultimately, business growth.
Whether you're a solo entrepreneur or leading a sales team, this episode promises valuable takeaways to transform your sales approach.
Bullet Points:
Enhanced leadership through firsthand sales experience, inspiring your team by example.
Improved decision-making with insights gained from direct customer interactions.
Effective communication strategies to better resonate with your audience.
Gaining deeper customer insights by understanding their needs and pain points firsthand.
Developing effective sales and business growth strategies by leveraging these insights.
Importance of being prepared for crisis management, stepping in to support the sales team when needed.
Disclaimers
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51min
June 12, 2024Pros and Cons of Diversifying Marketing Channels
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the highly debated topic in the marketing world: the pros and cons of leveraging multiple marketing sources versus focusing on a single channel.
Uncover contrasting views, weigh the benefits and drawbacks, and get armed with insights to make informed decisions for your business.
Join Cory and Lon while they unravel whether omnipresence is the key to marketing success or if a single-channel mastery holds the secret.
Amidst the myriad opinions and “guru” advice, Cory and Lon cut through the noise to present a balanced view, essential for every entrepreneur looking to boost their marketing strategy.
Get ready for a deep dive into marketing methodologies that could reshape your approach and potentially, your business’s future.

Bullet Points:
Startling insights on the evolution of entertainment and cultural shifts.
The value and risks of relying on a single vs. multiple marketing sources.
An eye-opening discussion on audience reach, risk mitigation, and visibility across different platforms.
Enhanced brand awareness and data insights through diversified marketing strategies.
Addressing the higher costs, complex management, and potential for inconsistent messaging when juggling multiple marketing channels.
Disclaimers
...more
53min

FAQs about Grow! Business Podcast w/Cory Mosley:

How many episodes does Grow! Business Podcast w/Cory Mosley have?

The podcast currently has 77 episodes available.