Grow! Business Podcast w/Cory Mosley

By Cory Mosley, CSP

The Grow! Business Podcast is dedicated to helping entrepreneurs and business owners grow their businesses. Each episode explores one of the core elements of Host, Business Growth & Media Educator... more

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FAQs about Grow! Business Podcast w/Cory Mosley:

How many episodes does Grow! Business Podcast w/Cory Mosley have?

The podcast currently has 77 episodes available.

Grow! Business Podcast w/Cory Mosley episodes:

December 11, 2024How To Grow Your Business with In-Person Networking
In this episode of The Grow Business Podcast, host Cory Mosley teams up with dynamic co-host Dawne Brooks Gulla to dive into the art of in-person networking. Together, they unpack strategies for building meaningful connections that can transform your business. This isn’t just another networking tutorial—it’s a goldmine of practical, actionable insights designed for entrepreneurs eager to elevate their ventures through relationship-building.
From setting intentional goals to crafting a memorable elevator pitch, every moment of this episode is filled with expert guidance to help you maximize your networking efforts. Whether you’re just starting out or already a networking pro, this episode will refresh your approach to creating impactful business relationships.

Main Takeaways
Set Clear Networking Goals: Define your purpose before attending events to ensure productive outcomes.

Maximize Event ROI: Choose events that align with your business objectives.

Strategic Networking: Build connections where your target audience or industry peers are most active.

Leverage Social Media: Use digital platforms to amplify in-person interactions and expand your network.

Master Conversational Skills: Employ open-ended questions to create meaningful dialogue.

Perfect Your Elevator Pitch: Keep it memorable and authentic to leave a lasting impression.

Smart Business Card Use: Reinforce valuable connections with intentional exchanges.

Follow Up Effectively: Cement relationships by promptly connecting after events.

Resources Mentioned
Positioned for Growth™ by Cory Mosley

BNI Central Virginia

Credits
Host: Cory Mosley, Business Growth Strategist

Co-Host: Dawne Brooks Gulla, Empress of Networking

Producer: Willie H.

Disclaimers
...more
1h 2min
December 04, 2024Beware of Distractions: How to Stay Focused and Grow Your Business Mindset
In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham explore the critical "mindset" pillar of business success, discussing the fine line between distractions and opportunities.
Joined by leading voices in business transformation, the conversation draws from Jim Ziegler's impactful advice: "Beware of distractions disguised as opportunities."
This episode is packed with insights to help entrepreneurs and business leaders sharpen their focus, identify true opportunities, and cultivate the mindset needed for sustained growth.
Key Takeaways:
Not all that glitters is gold: Many distractions appear as lucrative opportunities, requiring discernment to differentiate.

Stay the course: Focusing on core objectives prevents diluted efforts and wasted resources.

Understand opportunity costs: Carefully weigh the trade-offs of pursuing new ventures.

Hidden costs are real: Overlooked expenses can make seemingly promising opportunities less profitable.

Beware of burnout: Juggling too many ideas can stretch teams thin and lead to exhaustion.

Align with your vision: Misaligned opportunities risk derailing your long-term goals and weakening your position as an industry expert.
Resources Mentioned:
Positioned for Growth™ by Cory Mosley
Credits:
Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.
Disclaimers
...more
55min
November 27, 2024Under-appreciated Sales Strategies to Drive Growth with Current Clients
In this episode of the Grow Business Podcast, Cory Mosley hands the mic to Lon Graham for an in-depth look at the Sales Pillar, one of five essential pillars from Cory’s latest book, Positioned for Growth™. This engaging role reversal offers fresh insights into leveraging existing clients to drive sales and revenue growth.
Lon leads the discussion with actionable strategies, personal stories, and a touch of humor, making this episode a must-listen for entrepreneurs looking to maximize opportunities within their current customer base.
Plus, Cory provides a quick dive into Positioned for Growth™, now available on Amazon, offering valuable tools to modernize and scale your business.
Topics Discussed:
Maximizing Existing Clients: Strategies for identifying overlooked growth opportunities.
Referral Rewards & Loyalty Programs: How to incentivize and engage your current customer base.
Revenue Growth Strategies: Exploring memberships and repeat purchase opportunities.
Clear Communication: Ensuring clients fully understand the range of services or products you offer.
Trust and Rapport: Building on established client relationships for sustainable business growth.
Key Takeaways:
Ask for More Business: Don’t overlook the power of directly engaging current clients to uncover hidden opportunities.
Use Incentives Strategically: Referral rewards and loyalty programs not only deepen client engagement but also attract new customers.
Focus on Consistency: Memberships and increasing purchase frequency create a steady revenue stream.
Communicate Effectively: Clearly showcase all your offerings to maximize client value.
Leverage Relationships: Build on existing trust to foster long-term partnerships.
Resources Mentioned:
Positioned for Growth™ by Cory Mosley
Credits:
Hosted by: Cory Mosley, Business Growth Strategist
Co-Hosted by: Lon Graham, Voice of Reason
Produced by: Willie H.
Disclaimers
...more
49min
November 20, 2024How to Successfully Pitch Yourself as a Business Owner to Secure Media Coverage
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham are tackling a crucial topic for every entrepreneur: securing media coverage to elevate your brand.
From establishing thought leadership to leveraging media opportunities for growth, they share strategies to get your business noticed.
Plus, Cory highlights his latest book, Positioned for Growth™, a must-read for modernizing your business and achieving record revenues—available now on Amazon.
And for a fun twist, we reminisce about cereal mascots like Tony the Tiger, blending business insights with a dose of nostalgia.
Topics Discussed:
Media Coverage Strategies: Practical tips for pitching yourself and your business to the media.

Thought Leadership: Why being seen as an expert is key to building media presence.

Actionable Media Steps: How to position your business for more exposure and opportunities.

Position for Growth: An overview of Corey’s book, packed with insights for skyrocketing your business revenues.

Cereal Nostalgia: A lighthearted look at cereal mascots and their role in shaping childhood memories.
Key Takeaways:
Craft compelling pitches to gain media attention and elevate your brand.

Establish yourself as a thought leader to build credibility and attract opportunities.

Media coverage can be a game-changer for small businesses when done strategically.

Position for Growth provides actionable steps to modernize and scale your business.
Resources Mentioned:
Positioned for Growth™ by Cory Mosley
Credits:
Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Voice of Reason

Produced by: Willie H.
Disclaimers
...more
1h 2min
November 13, 2024Developing Employees: A Trainable, Coachable, and Replaceable Approach
In this episode of Grow Business Podcast, Cory Mosley and Lon Graham, dive into one of the five pillars of business growth: "People." With humor and actionable insights, they provide real-world advice for small business owners who may not have the resources of a full HR department.
Discover the "trainable, coachable, replaceable" approach to team development, tailored for maximizing efficiency and addressing common people-management challenges.
Topics Discussed:
The Five Pillars of Business Growth: A quick overview of mindset, sales, marketing, operations, and people, with this episode’s emphasis on the "People" pillar.

Hiring and Firing Mistakes: Avoid common pitfalls by learning when to hire slow and fire fast.

Employee Development Model: Building a strong team through the "trainable, coachable, replaceable" framework.

Role Clarity & Communication: Tips on defining clear roles, setting priorities, and fostering effective communication in a small business setting.

Training Program Essentials: Recommendations for developing a simple training program, including mentorship, shadowing, and creating a knowledge base for frequently asked questions.

Building a Coaching Culture: How to establish a supportive coaching culture with regular communication and goal-setting activities.
Key Takeaways:
Hiring and firing should be strategic to avoid costly mistakes.

Developing employees to be trainable, coachable, and replaceable enhances team resilience.

Clear roles and responsibilities, combined with open communication, are essential for small business success.

A coaching culture with ongoing feedback helps employees grow and stay aligned with business goals
Resources Mentioned:
Positioned for Growth™ by Cory Mosley, available on CoryMosley.com
Credits:
Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Voice of Reason

Produced by: Willie H.
Disclaimers
...more
54min
November 07, 20245 Major Challenges For Small Business Owners
In this episode, Cory Mosley and Lon Graham, tackle pressing business growth challenges, including navigating economic uncertainty, adopting new technology, building customer loyalty, and scaling strategically.
They dive into strategies for talent acquisition in remote work settings and discuss how businesses can adapt to technological disruption, especially with AI.
Milestone Celebration:
We’re celebrating our 50,000 downloads milestone! Thank you to our amazing listeners for helping us grow.
Key Takeaways:
Position your business for stability amidst economic shifts.

Embrace technology to streamline operations.

Build a strong workplace culture for talent retention.
Disclaimers
...more
57min
October 31, 2024Revitalize Your Cold Email Strategy: Avoid These Common Pitfalls!
Join Cory Mosley and Lon Graham in this engaging episode of the Grow Business Podcast, where they explore the dynamic world of email marketing—its pitfalls and its potential.
With their signature blend of humor and insight, they uncover the secrets to a successful email marketing campaign, sharing personal anecdotes and professional wisdom.
As they navigate unexpected revelations and the excitement of live podcasting, Cory and Lon highlight the essential elements every business owner needs to know to leverage email marketing effectively.
Main Takeaways:
Understand what you're getting when investing in marketing services.

Set clear goals and benchmarks for cold email campaigns.

Use audience segmentation to improve email engagement rates.

Ensure your marketing materials accurately represent your brand.

Discover tips for crafting emails that capture attention and spark curiosity without being off-putting.

Solve the mystery of effective cold emails by focusing on relevance, personalization, and high-quality communication.
Call to Action:
Intrigued by how email marketing can transform your business? Dive deeper into the world of effective communication by checking out Cory's latest insights on "Positioned for Growth™." Let’s demystify the cold email process together—because your marketing efforts should always elevate your brand. Tune in, learn, and let’s grow your business the right way!
Disclaimers
...more
47min
October 23, 2024Staying Resilient and Positive When Business Challenges Hit Hard
Dive into an insightful discussion on resilience and maintaining a positive mindset amid life’s inevitable challenges.
In this episode, Cory Mosley and Lon Graham explore how to navigate personal and professional turmoil with grace.
Whether you're a business owner at a crossroads or facing tough life decisions, our practical tips and shared wisdom provide a guiding light.
Learn how to stay focused, assess situations critically, and embrace what you can control while preparing for productive steps forward.
This is a must-listen for anyone looking to build resilience and foster a positive mindset in the face of adversity.
Main Takeaways:
Embrace life’s seasons, knowing not every effort leads to success—resilience is key.

Practical steps to maintain composure and positivity, even when "the house is on fire."

The importance of assessing situations, breaking down problems, and focusing on what’s controllable.

The power of revisiting your "why" to reignite motivation during tough times.

Encouragement to seek professional advice or mentorship when feeling overwhelmed.
Call to Action:
Ready to harness a positive mindset and face life’s fires with grace? Apply the strategies shared in this episode to your journey. When the road gets tough, remember, seeking professional help is a strength. Tune in, learn, and let’s grow together in resilience.
Credits:
Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Voice of Reason

Produced by: Willie H.

Disclaimers
...more
58min
October 16, 2024Key Metrics Every Small Business Should Track For Success
In this episode of the Grow Business Podcast, Cory Mosley, along with Lon Graham, delivers vital insights with humor and wisdom to help you steer your business toward success.
Learn about managing expectations, harnessing creativity, and mastering the art of multitasking through real-life stories from those on the front lines.
Whether it’s handling site pre-work with an eagle-eye for detail or debating the merits of Waffle House's T-bone steaks, this episode offers unfiltered access to the highs and lows of entrepreneurship.
Tune in for a dose of reality wrapped in laughter, occasional off-the-rails discussions, and invaluable business strategies.
Main Takeaways:
Prioritize customer satisfaction to minimize churn rates and understand why customers leave.
Track inventory turnover to manage resources effectively and avoid over- or under-stocking.
Analyze gross and net profit margins to ensure your business is producing and operating efficiently.
Customer Acquisition Costs (CAC) and Customer Lifetime Value (CLV) are essential for evaluating marketing strategies and understanding the long-term value of a customer.
Calculate your conversion rate to optimize sales strategies and improve customer engagement.
Role rehearsal and open dialogues can spark creativity and revitalize business operations and team dynamics.
Hosted by: Cory Mosley, Business Growth Strategist
Co-Hosted by: Lon Graham, Voice of Reason
Produced by: Willie H.
Disclaimers
...more
46min
October 09, 2024Effective Strategies for Building High-Performance Freelance Teams
In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham explore effective strategies for managing a high-performing freelance team.
They discuss the importance of selecting the right freelancers, establishing clear objectives and roles, and maintaining effective communication to ensure successful collaboration.
Cory and Lon also highlight the need for legal compliance through detailed contracts and the value of building personal connections with freelancers for long-term success.
With a light-hearted tone, they share anecdotes and insights on leveraging time zones for continuous workflow and optimizing freelance talent for small business growth.
This episode is a valuable resource for entrepreneurs looking to enhance their freelance strategies.
Main Takeaways:
Set Clear Objectives and Roles: Emphasizing the importance of clarity when working with freelancers to ensure expectations are met.
Select the Right Freelancer: Focus on skill fit, culture fit, and the value of conducting test projects for alignment and capability.
Establish Clear Communication Channels: Utilize project management tools and regular check-ins to facilitate error-free workflows.
Use Detailed Contracts: Highlight the need for contracts covering payment terms, intellectual property rights, and confidentiality to ensure protection and legal compliance.
Build Strong Relationships: Recognize freelancers' contributions and treat them as integral team members to foster a productive and positive working environment.
Resources Mentioned:
Cory Mosley's "Positioned for Growth™"
Freelancer Platforms: Fiverr, Upwork
Credits:
Hosted by: Cory Mosley, Business Growth Strategist
Co-Hosted by: Lon Graham, Voice of Reason
Produced by: Willie H.

Disclaimers
...more
46min

FAQs about Grow! Business Podcast w/Cory Mosley:

How many episodes does Grow! Business Podcast w/Cory Mosley have?

The podcast currently has 77 episodes available.