Grow! Business Podcast w/Cory Mosley

By Cory Mosley, CSP

The Grow! Business Podcast is dedicated to helping entrepreneurs and business owners grow their businesses. Each episode explores one of the core elements of Host, Business Growth & Media Educator... more

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FAQs about Grow! Business Podcast w/Cory Mosley:

How many episodes does Grow! Business Podcast w/Cory Mosley have?

The podcast currently has 77 episodes available.

Grow! Business Podcast w/Cory Mosley episodes:

March 27, 2024The Importance of Mentorship: A Candid Discussion
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the intricacies of mentorship, including how to find and engage with mentors effectively. They stress the importance of mentorship in personal and professional growth, the need for clarity in mentorship goals, and the value of mentors with relevant experience. Cory and Lon also discuss the differences between mentorship, coaching, and consulting, as well as the benefits of formalizing mentorship arrangements. The conversation covers the responsibilities of both mentors and mentees, such as commitment, active listening, and appreciation. They encourage listeners to consider becoming mentors and share insights on the personal fulfillment that comes from helping others succeed. The episode wraps up with a reminder to listeners to provide feedback and topic suggestions for future podcasts.

Timestamps:
The podcast intro (00:00:05)

Surgeon's story (00:01:02)

Mentorship discussion (00:04:56)

Identifying mentorship goals (00:12:51)

Retired executives as mentors (00:14:12)

Mentorship and its importance (00:15:09)

Mentorship vs Revenue Generation (00:16:03)

Identifying Potential Mentors (00:16:32)

Effective Mentorship from Distant Mentors (00:18:35)

Perspective and Guidance from Mentors (00:19:31)

Listening and Acting on Mentor's Advice (00:24:22)

Authenticity in mentorship (00:26:33)

Building Relationships with Mentors (00:28:54)

The importance of valuing the mentor's time (00:29:07)

Perspective and respect in relationships (00:30:12)

Formalizing mentorship arrangements (00:35:44)

Mentorship as a two-way street (00:38:16)

Mentorship and its value (00:44:29)

Becoming a mentor (00:45:02)

Feedback and suggestions (00:46:35)

Closing remarks (00:47:46)

Bullet Points:
Importance of mentorship and responsibilities of being a mentor or mentee

Defining goals and needs when seeking mentorship

Aligning mentorship goals with mentor's expertise and experience

Identifying mentors who have achieved what the mentee aspires to achieve

Distinction between mentorship, coaching, and consulting

Process of identifying and connecting with mentors

Valuing the time and advice of mentors

Formalizing mentorship arrangements

Benefits of mentorship for both parties

Considerations for becoming a mentor
Disclaimers
...more
49min
March 20, 2024Effective Strategies for Dealing with Gatekeepers in Sales
Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore strategies for effectively engaging with gatekeepers in the sales process. They discuss the importance of building rapport, conducting research, and providing value to establish a connection with gatekeepers. The conversation highlights the need for genuine curiosity and humor to make a memorable impression. The episode also emphasizes the power of referrals and the necessity of polite persistence in securing new business opportunities.
Timestamps:
Funny (00:00:05)

Dealing with Gatekeepers (00:04:16)

Introduction of Topics (00:07:51)

Research and Build rapport (00:11:13)

Understanding the Gatekeeper (00:13:22)

Personalizing the Interaction (00:14:18)

Value-Driven Engagement (00:15:19)

Providing Value and Making Connections (00:18:13)

Positioning as a Valuable Resource (00:23:19)

Using Referrals and Introductions (00:27:08)

Referrals and Networking (00:28:05)

Passive Referrals (00:28:51)

Earning Referrals (00:30:06)

Persistence in Sales (00:30:56)

Strategic Follow-Up (00:34:43)
Bullet Points:
Dealing with gatekeepers in business

Building rapport and establishing connections with gatekeepers

Humanizing and personalizing interactions with gatekeepers

Providing value and positioning oneself as a valuable resource

Use of humor in engaging with gatekeepers

Utilizing referrals and introductions to gain access to key contacts

Importance of persistence in growing a business

Strategic thinking and interpersonal skills in the sales process

Demonstrating genuine interest in client’s needs and providing value

Encouraging listeners to share the podcast with others

Disclaimers
...more
42min
March 13, 2024Maximizing Business Growth Through Effective Networking
Show Notes:
In this episode of Grow Business Podcast, host Cory Mosley and guest Lon Graham discuss effective networking strategies. They explore the importance of having a purposeful approach to networking events, with Cory expressing skepticism about their value and Lon advocating for intentional participation. Cory and Lon offer practical tips for gracefully exiting unproductive conversations and initiating meaningful dialogue. The conversation also covers maintaining long-term relationships and the significance of aligning networking efforts with business goals, emphasizing the need for a strategic approach to ensure a return on energy invested in networking activities.
Timestamps:
Networking Events (00:00:48)

Purposeful Networking (00:03:11)

Intentional Networking (00:11:34)

Exiting Unwanted Conversations (00:14:19)

Networking Event Exit Strategies (00:15:49)

Conversation Starters at Networking Events (00:17:19)

Nurturing Potential Clients (00:23:29)

Forrest Gump Style Networking (00:27:06)

Maximizing Networking Event Impact (00:28:05)

Setting Networking Goals (00:29:09)

Effective Networking Strategies (00:29:41)

Strategic Networking Approach (00:30:47)

Quality Conversations (00:31:38)

Networking Etiquette (00:32:51)

Identifying Ideal Networking Events (00:35:10)

Networking Strategy Evaluation (00:39:38)

Strategic Networking Execution (00:41:29)

Conclusion and Gratitude (00:43:09)

Check First (00:43:38)

Bobblehead Debate (00:43:52)

Mexican Looking Bobblehead (00:44:15)
Bullet Points:
The effectiveness of Networking in growing a business

Cory Mosley's skepticism about the value of networking events

Lon's intentional approach to Networking

Navigating challenges at networking events

Strategic approach to Networking

Importance of identifying specific individuals to connect with

Gracefully exiting conversations at networking events

Building meaningful connections and opportunities through Networking

Setting specific goals for networking events

Aligning networking efforts with business objectives

Disclaimers
...more
45min
March 06, 20245 Signs It's Time to Update Your Branding
Show Notes:
In this podcast episode, Cory Mosley and Lon Graham explore the necessity of keeping business branding and software systems current. They highlight how outdated visuals and technology can negatively affect a company's credibility and competitive edge. The conversation underscores the importance of evolving with market trends and customer needs, using examples from major brands like Coca-Cola and General Motors. They also touch upon the influence of AI on business decisions, referencing Tyler Perry's pause on a significant expansion. The episode emphasizes the value of efficiency, adaptability, and staying informed about industry advancements.

Timestamps:
Outdated look and feel (00:08:19)

The need for system updates (00:09:06)

The impact of outdated branding (00:15:07)

The significance of logo evolution (00:15:18)

The example of General Motors (00:15:18)

The timestamp's title (time it starts)

Website Modernization (00:16:18)

Consistency in Branding (00:18:06)

Brand Continuity (00:22:34)

Adaptation Challenges (00:25:27)

Awareness and Innovation (00:29:59)

Cutting Costs (00:33:45)

User Experience (00:34:44)

Elevating Customer Experience (00:36:39)

Adapting to Business Changes (00:40:24)

Consistency and Taking Action (00:44:58)

Bullet Points:
Importance of updating branding and software systems in businesses

Impact of outdated branding and systems on business credibility

Need for businesses to evolve and adapt to market changes

Significance of staying current with technology and not being resistant to change

Maintaining brand freshness and modernity

Impact of brand consistency across different platforms

Challenges of adapting to new technologies and tools

Examples of companies reevaluating their branding to stay relevant

Impact of AI on industries and business operations

Importance of efficiency and adaptability in business operations

Disclaimers
...more
50min
February 28, 2024How to Embrace Setbacks for Small Business Growth
Show Notes:
In this episode of Grow Business Podcast, Cory Mosley and Lon Graham discuss strategies for entrepreneurs and small business owners to handle setbacks. They emphasize the importance of seeking support, maintaining perspective, and understanding that problems are temporary. Cory and Lon advocate for having a personal board for guidance and professional help when needed. The conversation also covers the necessity of financial stability, diversifying revenue streams, and listening to customer feedback. Additionally, they touch on mental health, the power of humor, and the concept that setbacks can lead to comebacks. The hosts conclude by thanking their listeners and encouraging engagement with the podcast.

Timestamps:
The hot mic moment (00:00:00)

Welcoming the audience (00:00:47)

Planning a celebration (00:02:07)

Mindset and setbacks (00:03:18)

Seeking support and guidance (00:06:09)

Emotional processing and life expectancy (00:11:09)

Perspective and progress (00:20:46)

The importance of grace (00:21:53)

Resilient mindset and learning from setbacks (00:24:37)

Financial stability and diversification (00:29:02)

Understanding customer focus and value (00:34:30)

Taking a step back for clarity (00:38:19)

Laughing at the Situation (00:43:05)

Value of Community (00:44:25)

Thanking the Listeners (00:45:05)

Closing Remarks (00:45:50)

Ending Banter (00:46:28)

Bullet Points:
Importance of seeking support and guidance in dealing with setbacks

Building a support system and personal board for navigating challenges

Understanding the temporary nature of setbacks and maintaining perspective

Addressing mental health and seeking help from professionals

Resilience and adaptability in business

Financial stability and diversifying revenue streams

Importance of customer feedback and communication in addressing setbacks

Finding humor in difficult situations as a way to relieve pressure

Gratitude to loyal listeners and encouragement to engage with the podcast

Setbacks as setups for comebacks and ending with a playful exchange between hosts

Disclaimers
...more
48min
February 21, 2024Resilience and Reflection: Navigating the Journey of Small Business Ownership
Show Notes:
In this podcast episode, Cory Mosley and Lon Graham explore the significance of setting realistic goals, embracing the journey, and the resilience needed in business. They discuss the value of small wins, the importance of a long-term mindset, and viewing challenges as growth opportunities. Cory and Lon emphasize self-care as essential for business owners, advocating for proactive practices and self-reflection. They conclude by acknowledging the audience and promoting the sharing of their podcast.

Timestamps:
The introduction (00:00:00)

Client feedback and podcast impact (00:02:08)

Celebrating achievements and setting realistic expectations (00:04:35)

The challenge of impatience in business (00:07:23)

Setting realistic expectations and creating checkpoints (00:09:35)

Celebrating small victories (00:19:01)

Traffic and Timing (00:20:11)

Focus on the Process (00:21:39)

Long-Term Mindset (00:22:46)

Building Momentum (00:27:01)

Resilience and Perspective (00:30:52)

Self-Care and Proactive Approach (00:36:51)

Self-Care and Stress Relief (00:41:13)

Staying in the Game (00:43:28)

Acknowledgment and Support (00:45:13)

Closing Remarks (00:46:59)

Bullet Points:
Importance of setting realistic expectations and creating short-term achievable goals

Using markers and checkpoints to track progress toward long-term goals

Focusing on the process rather than fixating on the end goal

Emphasizing sustainable growth over time and the value of a long-term mindset

Viewing obstacles as opportunities for learning and growth

Maintaining perspective, particularly in small businesses

Self-care practices as a proactive measure for business owners

Significance of self-reflection and the ability to adapt to market feedback

Embedding self-care practices in the fabric of one’s routine

Importance of self-care and regular maintenance for mental health

Disclaimers
...more
48min
February 14, 2024Outmaneuvering the Competition: Mastering the Art of Business Differentiation
Show Notes:
In this episode of Grow Business Podcast, Cory Mosley and Lon Graham dive deep into the art of generating revenue and the pivotal role of differentiation in business. Get ready to learn how outfoxing the competition is not just about innovation but about truly understanding and catering to your target audience. Cory and Lon discuss the power of exceptional customer service and the impact of setting and meeting clear expectations. They conclude by sharing wisdom on developing a competitive advantage, shedding light on the dangers of competing solely on price and why understanding your competitors is critical without falling into the trap of imitation.

Timestamps:
00:00 Long day, wondering about energy levels. Waiting.

06:32 Understanding competition is essential for competitive advantage.

08:14 Buying a cash-flowing business is smarter.

12:55 Virtual learning session discussed the power of perspectives.

16:11 iPad upgrade for service lounge customer feedback.

20:05 Understanding needs and preferences is crucial.

21:43 Identify differentiation by understanding competitors and action.

24:46 New customer, set up Zoom, discuss details.

30:24 Authorize communication, set expectations, and follow through completely.

33:16 “Don’t justify pricing; focus on value.”

35:47 Redundancy holds power in conveying messages effectively.

37:29 Outperforming competition, invest and improve resources.

41:35 Questioning lack of high-speed rail connectivity.

44:34 Challenges of business growth and investment decisions.

46:40 Trackable, valuable digital marketing absence of fear.

52:54 Frustrated with the lack of genuine business owners.

53:41 95% of my ecosystem aims for success.

56:58 Radio Republic is shutting down; it will not stream.

Bullet Points:
Understanding Competitive Dynamics

Importance of not being reactive to competitors

Lessons from businesses like Blockbuster and Kodak

Out-marketing, out-selling, and out-servicing competitors

Critical for business survival

Revenue versus brand erosion

Brand Differentiation

Intentional brand differentiation and clear messaging

Customer expectations and competitive advantages

Managing customer touch-points effectively

Setting and delivering on clear customer expectations

Importance of fulfilling promises to customers

Enhancing customer service by reliability

Pricing professional services and avoiding market pricing out

Defending established pricing strategies

Market changes and sales implications

Strategic improvements and avoiding overwhelming change

Need for narrow focus on specific audience segments

Leveraging an understanding of the target audience for success

The indispensability of a diverse marketing approach

Reaching potential customers through new platforms like TikTok

Disclaimers
...more
59min
February 07, 2024The Critical Role of Lifelong Learning and Flexibility in Business Expansion
Show Notes
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the necessity for business owners to learn new skills swiftly to stay competitive.
They discuss overcoming resistance to Change, the significance of sales skills, and the concept of micro-learning for efficient knowledge acquisition. Cory highlights the use of platforms like Blinkist for quick learning and the importance of choosing reputable learning sources.
Cory and Lon also share personal anecdotes emphasizing adaptability and hands-on business practice, encouraging listeners to apply knowledge immediately for real-world success.
They conclude by underscoring the value of continuous learning, adaptability, and perseverance in business growth.
Time Stamps
Introduction (00:00:05)

Welcoming the Guests (00:01:13)

Podcast Distribution Platforms (00:02:35)

The Need for New Skills (00:04:15)

Resistance to Change (00:06:00)

Identifying Key Skills (00:11:40)

The Impact of Sales Skills (00:12:36)

Learning Mandarin and Cantonese (00:15:13)

Balancing Entrepreneurship and Learning (00:16:03)

Micro-learning and Blinkist (00:16:46)

Reading Non-fiction and Attention Span (00:17:54)

Course Length and Content Commitment (00:20:32)

Return on Investment and Return on Energy (00:21:44)

Utilizing Online Resources and Quality of Courses (00:22:09)

Learning Structure and Free Courses (00:24:49)

Sourcing Information and Content Consumption (00:26:49)

Choosing Learning Sources and Value (00:29:40)

Avatar for learning (00:30:32)

Learning from Successful Coaches (00:30:36)

Selecting Whose Information to Listen to (00:32:17)

Approaching Networking and Mentorship (00:35:14)

Identifying People to Learn From (00:37:39)

Hands-on Practice (00:41:09)

The importance of practice (00:43:38)

The role of visual aids in presentations (00:44:06)

Adaptation and problem-solving in public speaking (00:46:39)

Using speaking as a business-building tool (00:48:43)

Removing barriers to business success (00:49:22)

Appreciation for audience support (00:50:28)

Bullet Points
Importance of acquiring new skills for business owners

Resistance to Change and reluctance to embrace new ways of doing things

Identifying key skills for business impact

Importance of sales skills for business growth

Micro-learning and balancing skills development with entrepreneurship and personal life

Challenges of attention span and preference for shorter, digestible content

Abundance of online resources for learning

Importance of networking and mentorship for learning and growth

Hands-on practice and the importance of applying new knowledge

Adaptability and perseverance in the face of challenges
Disclaimers
...more
53min
January 30, 2024Navigating the Complexities of Hiring and Collaborating with Freelancers in Business
Show Notes
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the nuances of engaging freelancers in a business environment. They stress the importance of clear communication, thorough vetting, and setting realistic expectations. The conversation covers the risks of prioritizing cost over quality, the significance of treating freelancers as integral team members, and the necessity of clear agreements to prevent misunderstandings. Cory and Lon provide practical advice on creating a supportive and effective working relationship with freelancers, ensuring both the business's and the freelancers' success.

Time Stamps
Introduction (00:00:00)

Introducing LG 007 (00:01:13)

Thankfulness and Audience Interaction (00:03:08)

Topic: Successfully Working with Freelancers (00:05:47)

Mistakes in Hiring Freelancers (00:06:53)

Communication and Trust with Freelancers (00:12:39)

Story of Website Developer (00:16:31)

The importance of clear communication and realistic timelines (00:19:52)

Establishing roles and clear lines of communication with freelancers (00:20:39)

Considerations for choosing the right freelancer and setting realistic expectations (00:21:54)

The impact of price decisions and the need for a strong vetting process (00:22:54)

Recognizing and appreciating freelancers as part of the business (00:29:31)

Balancing professionalism and independence when working with freelancers (00:33:42)

Transparency in payment terms and the use of contracts (00:37:53)

Clear Expectations and Agreements (00:39:30)

Avoiding Rushed Hiring Decisions (00:40:31)

Providing Necessary Resources (00:42:21)

Fulfilling Established Expectations (00:44:07)

Effective Vetting and Game Plan (00:46:49)

Creating a System for Success (00:48:29)

Bullet Points
Importance of effectively working with freelancers in a business setting

Challenges, mistakes, and best practices when hiring and collaborating with freelancers

Significance of clear communication and defining project goals and expectations

A cautionary tale about potential risks of working with untrustworthy freelancers

Pitfalls of hiring freelancers based solely on cost

Challenges of working with freelancers who may attempt to bully or hold clients hostage

Setting realistic timelines and establishing expectations when hiring and collaborating with freelancers

Need to vet freelancers and prioritize value over the lowest cost carefully

Importance of recognizing and appreciating the work of freelancers

Providing necessary resources, support, and information to freelancers for effective job performance

Disclaimers
...more
51min
January 24, 2024The Importance of a Structured Sales Process
Show Notes:
In this episode of Grow Business Podcast, hosts Cory Mosley and Lon Graham delve into the intricacies of the sales process. They discuss the need for a structured yet adaptable approach to sales, emphasizing the importance of fundamentals, critical thinking, and responsiveness to customer needs. Cory and Lon also explore the role of practicality and the need to understand the Customer's language and value proposition. The conversation highlights the value of incorporating customer feedback, practicing sales techniques, and staying attuned to market conditions. Technology integration, competitive Analysis, and conversion metrics are key elements for businesses to focus on for successful sales strategies.
Time Stamps:
Sales Process and Modernization (00:00:00)
The Importance of a Structured Sales Process (00:01:54)
Understanding Customer Needs (00:05:53)
Balancing Customer Needs and Sales Process (00:11:39)
Training Lacks Critical Thinking (00:16:49)
Understanding the Target Audience (00:20:15)
Articulating the Value Proposition (00:28:16)
Sales Funnel Analysis (00:30:45)
Seeking Customer Feedback (00:34:11)
Google Reviews (00:34:13)
Seeking Customer Feedback (00:35:21)
Crowdsourcing Opinions (00:37:57)
Sales Team Assessment (00:39:24)
Pricing Strategy (00:41:09)
Technology Integration (00:47:30)
Competitive Analysis (00:49:30)
Adaptability in Sales Process (00:51:13)
The foundation of practice (00:52:26)
Understanding ROI (00:53:37)
Cost analysis in business (00:54:42)
Emotional-based business decisions (00:56:43)
Investments and decision-making (00:57:41)
Target audience and investment (00:58:42)
Episode conclusion and call to action (01:00:37)
Bullet Points:
Importance of having a structured set of fundamentals in the sales process

Adapting to specific needs and cues of potential customers

Drawing parallels to sports and the value of critical thinking in sales

Understanding and responding to Customer needs within the sales process

Importance of critical thinking in sales training

Adapting to the specific needs and preferences of the target audience

Seeking and incorporating customer feedback to improve the sales process

Importance of adaptability in the sales process

Practicing the fundamentals to build a strong foundation for adaptability

Leveraging technology effectively, competitive Analysis, and conversion metrics in the sales process
Disclaimers
...more
1h 5min

FAQs about Grow! Business Podcast w/Cory Mosley:

How many episodes does Grow! Business Podcast w/Cory Mosley have?

The podcast currently has 77 episodes available.