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Have you ever wondered how you can increase your target audience and develop better online visibility for your business? In this episode, Camille welcomes Wanda Toro Turini, the founder of Ketchwords. Her tech company uses a proprietary texting platform called ecoFiles along with marketing strategies to enable experts to connect with anonymous fans in their audiences and turn ideal prospects into clients. Driven by her entrepreneurial spirit and being a natural problem solver, Wanda transitioned from working in the pharmaceuticals industry to establishing her own tech company and building it into a $4.2 million business while also being a mother of two young kids. 

"All of our education should be to help the ideal prospect mature into an ideal client. That's the most efficient way of using all of your time and your marketing efforts." – Wanda Turini

Wanda gives insight into how her family background gave her the drive to become an entrepreneur and the challenges she faced transitioning from the pharma to the tech industry. She shares advice on how you can effectively target your audience by incorporating relevant strategies using different technological tools. She also shares how you can give value to your customer and how you can create buzz and online visibility around your business.

"The reason why I want to teach you this strategy is because it's important for you to recognize that your visibility is worth it. It's important for you to recognize that it's not technology alone." – Wanda Turini

Wanda describes her journey going through fertility treatment and becoming a mother at a later age. She details her parenting philosophy in developing awareness in her children and how she strives to balance being an entrepreneur with being a hands-on mother. As a woman in the male-dominated tech industry, she also stresses the importance of being heard and seen. 

"It's this balance I chose to have family because I love it. But I also recognize that as a male, if I chose to have family, it wouldn’t have taken me out so much and there's this struggle." – Wanda Turini

If you're interested in finding out ways to improve your online visibility, marketing, and reaching more of your targeted audience, tune into this episode to learn how you can better connect with your current and potential clients. 

Resources: 

Interested in becoming a virtual assistant? Enroll in the 60 Days to VA Course:

https://camillewalker.co/60-days-va-master-course

Access the 5-day email sequence to help you discover your purpose:

www.callmeceopodcast.com

Connect with Wanda:

Follow Wanda on Facebook: https://www.facebook.com/TheNerdyGirlEntrepreneur

Access website at: http://ketchwords.com/

Connect with Camille Walker:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast