Growing a Successful Orthopedic Practice

In this episode of the Growing a Successful Orthopedic Practice Podcast, Jeff Segal, M.D., J.D., CEO and Founder of Medical Justice, joins Keith Landry to discuss how orthopedic physicians can use stem-cell therapies and other cutting edge treatments in their practices while limiting liability.

Dr. Segal explains if a physician manipulates stem cells and puts them back into the body to serve a different purpose than the original one, the FDA treats that like a drug and will likely require a new drug application. He reminds us a physician's claims about the benefits of stem-cell therapy must be supported by medical literature. 

Tune in to discover:

• State boards of medicine are now getting involved to regulate stem-cell therapy
• Consult with a health law attorney to understand your role in using stem cells
• Physicians who offer stem-cell therapy need to work with a vendor with a great reputation
• Clearly explain the benefits and other factors before using PRP treatments
• How exaggerated claims about stem cell benefits have the FDA taking a hands on approach to regulation

About Dr. Jeff Segal

Dr. Jeff Segal, Chief Executive Officer and Founder of Medical Justice, is a board-certified neurosurgeon. He was a practicing neurosurgeon for approximately ten years, during which time he also played an active role as a participant on various state-sanctioned medical review panels designed to decrease the incidence of meritless medical malpractice cases. Dr. Segal holds a M.D. from Baylor College of Medicine, where he also completed a neurosurgical residence. Dr. Segal also graduated with a J.D. from Concord Law School with highest honors. He is also a partner at Byrd Adatto, a national business and health care law firm.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Alejandro Badia, M.D., a hand and upper extremity orthopedic surgeon, joins Keith Landry, to discuss his observations on how to run more efficient orthopedic practices to help fix a broken healthcare system.

Dr. Badia discusses how thinking more like an entrepreneur and less clinically can help orthopedic physicians improve their business model and their bottom line. 

He talks about the need for orthopedic physicians to be viewed more like primary care physicians, where patients with orthopedic injuries see orthopedic physicians right away to reduce costs across the American healthcare system.

Tune in to discover:

• How orthopedic surgeons fit into to America’s futuristic 3.0 healthcare system
• Overcoming systemic hurdles so a patient can visit the right physician right away
• Details to improve the patient experience starting in the waiting room 
• How to use telemedicine to develop an international clientele

About Dr. Alejandro Badia

Alejandro Badia, M.D., is Founder of Badia Hand to Shoulder Center and the OrthoNow orthopedic walk-in clinics. Dr. Badia is author of “Healthcare from the Trenches,” where he explores ways to help patients overcome barriers to getting the best care and to fixing what he calls a broken healthcare system in America. Dr. Badia is past worldwide President of the International Society for Sport Traumatology of the Hand (ISSPORTH).

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

Orthopedic physicians and practice managers face many critical issues to consider as they work to adapt to dramatic changes in the healthcare sector. One of the key questions is whether to practice orthopedic medicine in a hospital system or to take a more independent approach. Some orthopedic physicians discover the private practice business model is better for them.

In this episode of the Growing a Successful Orthopedic Practice Podcast, Travis Clegg, M.D., a hip and knee replacement specialist, joins Keith Landry, to discuss his journey after leaving a hospital system to gain more control over how he delivers orthopedic care.

Dr. Clegg talks about his vision to provide a concierge-like patient experience before, during and after surgeries. He also shares how he’s making sure his staff is always thinking about that goal.

Tune in to discover:

• The reason orthopedic physicians should be prepared to step up marketing efforts after they leave the hospital system
• Why doctors at some orthopedic private practices may be able to control costs better than hospitals can 
• How patients are doing research to save money ahead of orthopedic surgeries
• Why fixed costs on imaging tests may save patients money

About Dr. Travis Clegg

Travis Clegg, M.D. is a hip and knee replacement specialist in Southern Indiana. He has performed more than 2,000 minimally invasive hip and knee replacements. Dr. Clegg completed his orthopedic residency training at the University of Louisville School of Medicine.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.

Orthopaedic physicians and practice managers have had to make swift, disruptive changes to how they operate their practices since the start of the COVID-19 pandemic. This is especially true of hospital systems which witnessed waves of coronavirus patients, protective equipment shortages, and reduced revenues as elective procedures were postponed. 

In this episode of the Growing a Successful Orthopaedic Practice Podcast, Joseph W. Greene, M.D., a hip and knee orthopaedic surgeon working with Norton Healthcare joins Keith Landry, to discuss how hospital systems and orthopaedic surgeons are adapting to prepare for the post COVID-19 era.

Dr. Greene offers insights on how orthopaedic surgeons can adapt if elective procedures continue to be postponed due to the pandemic. 

Tune in to discover:

• Why rural hospitals are using telemedicine to cover ER on-call staffing
• Will orthopaedic surgeons have to specialize even more to survive?
• The push for more surgeries to be done in ambulatory surgery centers
• What medical residents should look for when joining their first orthopaedic practice
• How hospitals are using telehealth visits to assess patient injuries before they go to the emergency room

About Dr. Joseph Greene

Joseph W. Greene, M.D., is a hip and knee orthopaedic surgeon specializing in revisionist procedures with North Healthcare in Louisville, KY. He has been working within the Norton Healthcare hospital system for more than 8 years. Dr. Greene undertook his medical education, internship and medical residency at the University of Louisville.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.

In this episode of the Growing a Successful Orthopedic Practice podcast, we discuss what the orthopedic practice of the future looks like and find out from fellow practice administrators and orthopedic surgeons how you can begin preparing for long-term success right now. 

Tune in to discover:

• How other practices are recovering from COVID-19 closures 
• Ways to allocate resources to attract and retain employees 
• What can be done to reduce patient leakage 
• When and how clinical roles will continue to evolve 
• What technology has done, and will do, to impact the patient experience 

Expert Panel:

• James Coyle | Business Development Consultant, OrthoLive / SpringHealthLive
• Stephen Colaeizzi | Business Development Consultant, OrthoLive / SpringHealthLive
• Adam V. Metzler, M.D. | Orthopedic Surgeon, OrthoCincy
• Gil Tepper, M.D., F.A.C.S. | Orthopedic Surgeon & Director, Valley Spine Center
• Jeffrey Cave, MPH, CHFP | Chief Operating Officer, Orthopaedic Associates of Muskegon