How does the NHL continue to explore different avenues of growth, both on and off the ice? To explore this, Donnovan first discusses NHL Breakaway (3:44), an official fan initiative from the NHL where fans can now get their hands on official never-before-seen footage, sounds of the ice, and cellys. Tom Mizzone (Founder and CEO of Sweet) and Chris Golier (NHL's Group VP of Innovation) both stop by to discuss the world of digital collectibles that NHL Breakaway has entered. Afterwards, Donnovan examines the Industry Growth Fund (39:34), which was established to create opportunities to help grow the game at all levels both on and off the ice, and chats with Rob Knesaurek (NHL's Senior Vice President, Youth Development and Industry Growth) and Chris Campoli (Former NHLer & NHLPA Divisional Player Representative) on the genesis of the fund and what it's accomplishing in 2023.

NHL Breakaway Pack Giveaway: https://brkwy.io/48jQzSO

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