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Most marketers see generating leads as a simple task. However, searching and collecting these details are much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads - from converting inquiries to sales, following up customers, conducting email marketing, and researching.

What You’ll Learn From This Episode:

• Knowing the strategies of your competitors and how your unique selling proposition can overpower theirs
• How to capture data on your website
• Creating a good system for filtering website traffic
• The importance of solidifying your business purpose into a sentence
• What are quiz funnels
• Properly defining your niche vertically
• Following up through automated email software
• Facebook VS LinkedIn VS Instagram

Resources

“Email Marketing Rules” by Chad S. White
“#GetSocialSmart: How to Hone Your Social Media Strategy” by Katie Lance
“Performance Partnerships” by Robert Glazer

Connect

Business for Creatives Podcast
Video Business Accelerator
LinkedIn: Den Lennie
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Youtube: Den Lennie - Video Business Accelerator 

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