Growth Driven

Real Estate 2022 with Zachary Beach
https://smartrealestatecoach.com/

After many years of coaching and constantly doing deals himself independently, Chris Prefontaine founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary as the company began to grow. The family team coaches investors on how to properly scale and automate their businesses throughout North America — all without using their own cash, credit, or taking out bank loans to buy property. Our team buys and sells homes in our own market every month. 

They mentor, coach, and consult students and Associates all around North America to do the exact same thing. We stay current because we're in the trenches ourselves.

Edwin Edebiri is the founder of the Happy Neighborhood Project (a registry for Happy Businesses) and the I am Happy Project, now in 64 cities in 19 countries with over 70,000 members.

His purpose is to inspire and encourage others to their full potential and have a positive impact on the world through service and love.

He is a Pioneer of Happiness as a Skill. He teaches happiness classes to High School and College Students.

He is a TEDx speaker and workshop leader with over 30 years of experience. A dynamo of humor and enthusiasm, Edwin stands at the forefront of entrepreneurial spirit.

He holds an MBA with honors from Embry Riddle Aeronautics University in Daytona Beach. Edwin serves on the board of various profit and non for profit organizations including the Junior Achievement of Sacramento.

He has done extensive research on the subject of Happiness.

Mr. Edebiri has interviewed more than 1,000 people in 2009. Based on their answers, he has come up with a list of 10 concrete things people can do to become happier. Edebiri is the inspiration behind the global happiness summit.

When not busy networking or spreading happiness, he enjoys his hobby as a pilot.

Building Brand Trust: How To Build It and How To Keep It

Building and keeping brand trust is important now more than ever as consumers have shifted how and why they do business with certain brands. If you want to stay relevant, then try incorporating some of these ideas into your practices, processes, and communications.

1. Master the Art of Communication: Become an Articulate Beast

2. Be Consistent In Everything: Communications, Service, and Response 

3. Transparency Wins

4. Provide Social Proof

5. Fairness Wins

6. Going Beyond "Good Service" - Provide Hospitality

Brand trust is the “new marketing currency” according to Forbes, implying consumers who trust a brand are more likely to do business with the brand. It goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers, so they will stay with the brand over a greater period of time. 

In fact, a report from Edelman shows consumers are more than twice as likely to stay loyal to a brand they trust, even in the face of disruption. They are more likely to be the ones who advocate for and defend the brand as well.

Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.

As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.

What Is Lead Generation in Digital Marketing?
Let me be your Virtual Chief Marketing Officer - https://virtualcmo.expert/

Four Steps

1. Use Paid Ads. 

Google, Facebook, Instagram, and TikTok can provide a direct means to reach and engage your ideal audiences. Seasoned B2B marketers focus on the quality of the lead they attract. They do this by working to understand their buyer persona and ensure that their content resonates deeply with their ideal customer.

2. Create “Gated Content” Pieces And Promote Them. 

One way to ensure that you attract quality leads is to create gated content. Gated content is valuable pieces of content that are related to the business goals of your prospect. This content can be anything- white papers, ebooks, case studies; give it a clear and captivating title that tells a prospect precisely what they will gain when they download your content. Since the content is gated, prospects who want access will have to fill in the lead capture form. 

3. Host Events. 

Hosting a webinar, workshop, or conference to interact with your ideal customers gives you the chance to capture their contact information when they register for the event.

4. Promote your gated content and events on social media. 

Social media is where hundreds of millions of people actively engage brands daily. Your ideal prospects are on social media, and your job is to find and display your lead magnets (gated content and event registrations) to them and watch the right prospects convert. With social media platforms like Facebook, Instagram, LinkedIn, and TikTok, you can access powerful ad targeting tools that let you segment and reach particular audiences. Successful B2B markets use paid Facebook and Instagram ads to drive traffic to their gated content.

Since loyal customers are the lifeblood of any successful business, lead generation is a top priority for ambitious brands that want to grow.

In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. 

Digital Marketing utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page.

The strategies of lead generations typically involve using content in various forms to increase brand awareness and interest in a brand’s products or services. 

Further, Digital Marketing averages the power of a CRM and additional content to nurture the leads interested in your business and nudge them towards taking purchase actions. 

The use of paid, retargeting ads on Google and social media platforms is also another method to create omnipresence in front of those sales leads.

SHOW LESS

An Influencer Marketing Strategy for Small Business Which Is Easy

Influencer Marketing has been around for a while and has changed the way that many businesses reach their target audience. 

What started out with celebrities understanding how to monetize their social media platforms, has developed into what we have today. Any small business can develop a marketing strategy to use Influencers to create awareness through product reviews, creative content, and brand mentions. 

There are many types of Influencer Marketing strategies that can be easily implemented from profile takeovers to product giveaways.

My saying is "Influence The Influencers"

Influencers are the Kings & Queens of social media. But they are just chess pieces. By becoming a chess player, you can leverage the power of Kings & Queens to win your game as a small business.

How To Identify These Influential Individuals

Once you are able to grasp the sheer value, importance, and impact of these two subcelestial strata of influencers, you can then generate a list of these influencers into a document, spreadsheet, or even into a CRM.

Influencers already exist within your database, mobile phone, 
desk, files, and throughout your social media connections.

Even if your list is quite modest, you still are at a starting point to launch from to generate momentum and important experience. All it takes is one influencer to begin an entirely new level of growth. 

I’ve conducted this exercise numerous times with my partners and clients:

“Who do you know that has over 1,000 connections on social, email, or otherwise that you have worked with in the past or approached you about working together in some capacity in the future? Additionally, do you routinely engage with people on social media who have over 1,000 followers? 

We get out a pad of paper or start a google doc and begin listing them out. 

“My hot take on micro-influencers - is that it's micro, micro, micro. Give me an alpha mom at a suburban Pittsburgh. Give me the cheerleader that's the most popular in her high school who has 4,000 followers on Instagram. I'll show you bigger business results than somebody who has 300,000 and is verified.

“What's next is micro; micro-influencers.

“If you're talking about humans and influencer marketing ambassadors, whatever, the next thing, you ask me, the question I'm giving you that answer I feel confident about. Micro, micro. 

“Hand-to-hand combat at scale, to create more opportunity in the long tail that you can amortize and make valuable is the game. Scaling the unscalable is the game.” - Gary Vaynerchuk  

An Influencer Marketing Strategy for Small Business Which Is Easy

The Forgotten Secret About Money: How to Build Wealth Fast from Nothing With Systems
Connect with me on LinkedIn - https://www.linkedin.com/in/edwindear...
Visit: https://virtualcmo.expert/

earning how to build wealth from nothing might sound like “mission impossible”, especially if you have always believed that wealthy people either inherit their wealth or have benefited from powerful connections.

However, a 2019 report by Wealth-X showed that 67.7% of the world’s ultra-wealthy population (defined as those with $30m or more in assets) were actually self-made. 

More interesting still is the rapid rise in this class of ultra-rich. In the 2019 report, there were 265,490 ultra-wealthy individuals; in the 2020 report, that number increased by almost 10% to 290,720.

The above data reveals two things for us: first, it is possible to build wealth from nothing, and, second, those who are achieving the “impossible” are doing so with increasing frequency. 

Today, instead of fantasizing about the wealth you wish you inherited, we implore you to discover the many ways you can learn how to build wealth from nothing.

"KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that "knowledge is power." It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end. This "missing link" in all systems of education known to civilization today, may be found in the failure of educational institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT." - Napolean Hill

One of the crucial areas of focus for any CMO is to create and manage profitable growth. Conversations concerning the role of the CMO as a growth driver have revealed big gaps between this ideal state affair and hard reality.

For instance, in interviews with a variety of C-suite executives, both within and outside the CMO role, half of the interviewees say having an enterprise-wide mindset was one of the most important factors in a CMO’s success. Yet only six percent of CMOs describe themselves as actively working on growing revenue across all global business activities.

While mindset is an important factor, remaining positive while no growth is generated is of zero value to any brand.

A separate report similarly reveals some of the discomfort CMOs express in assuming the role of growth driver. Respondents in Deloitte’s 2018 CMO survey nearly unanimously (95 percent) say revenue is the top measure of growth in the organization, while 70 percent feel most confident driving growth through revenue.

But only 32 percent feel prepared to impact market share, and just 20 percent feel prepared to drive gross margin, even though both of these are considered critical areas of growth by the business.

The Forgotten Secret About Money: How to Build Wealth Fast from Nothing With Systems

How To Build Brand Authority

As a keynote speaker, Amazon bestselling author, and Virtual Chief Marketing Officer, Edwin Dearborn is at the forefront of social media technology and branded content designs.  His mission is to help you emotionally and cognitively connect with your past clients and social followers with inspirational, memorable, and “eye-popping” content to keep your practice or business at the top of your mind.  In turn, this proven and powerful strategy generates more shares, word-of-mouth, and thus referrals and repeat-business.

[00:01 - 04:30] Opening Segment

• Get to know Edwin Dearborn
• A passion for marketing and advertising back in the 80s
• How Edwin evolved in the marketing space

[04:31 - 14:11] Growing Your Network To Grow Your Business

• Mastering your Audience’s Data
  • Find something that you can do and get better at it
  • More value becoming a mile deep
• The Best Referral Marketing Book
• Grab your copy of Edwin Dearborn’s ebook, Referololgy
• The Four Different Types of Referrals
  • Soft Referral
  • Direct Referral 
  • Working with Influencers
  • High-End Strategic Referral

[14:12 - 24:47]  The Fourth Referral

• High-End Strategic Referral: Co-branding
• Kaizen
• Creative Company-Level Referral
• The Best CRMs to Use

[24:48 - 31:59] Closing Segment

• Quick break for our sponsors
  • Groundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.
• What is the best investment you've ever made other than your education?
  • A small business
• Edwin’s worst investment
  • 1976 VW Dasher
• What is the most important lesson that you've learned in business and investing?
  • “Surround yourself with really, really good people, one of not only intelligence, but of character.”
• Connect with my guest. See the links below.

Tweetable Quotes:

“In 2006, I really saw the world was changing when Twitter, YouTube, Facebook all came out.  I had a friend that was doing really well with internet marketing and I knew that I would become extinct like a dodo bird if I didn't update my know-how” - Edwin Dearborn

“Referrals are the biggest blind spot marketing.” - Edwin Dearborn

“Memorable becomes referable.” - Edwin Dearborn

Brand Expansion Strategy: The Only Way To Protect Your Brand

“The only way to protect your brand is to expand your brand.” 
- Grant Cardone

Simple, powerful, and true.

But what does “expanding your brand” mean in 2022? 

From my perspective and experience, this breaks down to FOUR core elements:

1. Connecting with more people. 
2. Developing powerful strategic partnerships.
3. Creating and distributing better content (videos, blog articles, infographics, etc.) to your contacts.
4. Bettering existing and/or adding more products and services.

Brand building occurs with much research, planning, attention to detail, persistence, and devoted execution.   

When brand building becomes a lifestyle and strategic mindset, it often requires you to work with a professional who understands this process.

Your brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.

Real Estate brands are exploring new opportunities to gain market share and engage with prospective consumers. Marketing strategists are thinking outside traditional templates, and many consider working together with another brand to execute an innovative and influential campaign.

Co-branding can be a very effective activation that bolsters both brands working together rather than acting independently. It helps extend reach, awareness, and sales potential by capturing prospective consumers of each brand.