Growth Driven

Real Estate brands are exploring new opportunities to gain market share and engage with prospective consumers. Marketing strategists are thinking outside traditional templates, and many consider working together with another brand to execute an innovative and influential campaign.

Co-branding can be a very effective activation that bolsters both brands working together rather than acting independently. It helps extend reach, awareness, and sales potential by capturing prospective consumers of each brand.

Simple Content Marketing Ideas for Small Business in 2022
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As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online.

Never fear! Here are some quick and easy, real-time, and user-generated content ideas that busy small business owners can post in a pinch.

1. Show off your products and services
2. Gives tips and strategies to the most common questions and problems
3. Generate more positive reviews on Yelp and Google Business Profile
4. Cross-promote your best reviews through social and email
5. Stay in front of your existing and past clients through email and text.
6. Embrace video 
7. Become proactive by inspiring more referrals

Part of this is because it’s still so new. Many businesses are still trying to figure out how to make social media work for them. Social media also takes up a lot of time. It’s hard to find enough interesting content to fill up a feed.

That content is what makes social media work. Without the interesting content, engagement drops off. And as engagement falls, so do all the benefits of social media – the traffic, the leads, the followers. It’s a bit of a negative loop.

If you’re having trouble coming up with good content ideas, don’t worry – you’re not alone. Even if you’ve been good about publishing content regularly, most marketers find that simply announcing new blog posts on their feeds is not enough.

Audiences want more. If we want to keep their attention we need to try new stuff and be willing to show who we are.

What is Content Marketing?

Most people hear content marketing and think of blogs, articles, and social media – but it’s more than that!

Content marketing is a long-term marketing technique used to attract, engage, and keep the relationship between business and audience.

Through articles, videos, podcasts, and other material that are relevant.

This framework relies upon expertise, boosts brand recognition, and maintains your business in the fourth spot to purchasing what you sell.

Content marketing has shown to be a successful approach as it offers an edge in terms of competition.

Do you want proves?

Then look at the facts:

According to Content Marketing Institute–

* 47% of purchasers examine 3-5 pieces of content before entering into contact with a sales agent.
* Content marketing companies report growth rates roughly 30% higher than non-using companies.
* 72% of business-to-business (B2B) marketers claim that content marketing boosts their commitment and leads.

SHOW LESS

The 7 Benefits Of A Fractional CMO For Startups And Small Businesses

One: Help You Tell Your Compelling Story 

Two: No Full-Time, Long-Term Commitment 

Three: Provide High-Level Leadership & Guidance

Four: Bringing Consistency Across Multiple Channels

Five: Brings Clarity And Understanding To Social Media & Content

Six: Elevates Your Brand Into The Age of Video

Seven: Brings It All Together For Growth

Directly from LV Nevada founder of Branded Shareables, Edwin Dearborn

Edwin is on a mission to help business professionals attract their ideal customers.
To that end, Edwin has written three books on the topics of branding, social media strategies, and influencer marketing.
His latest book, Referology, details proven methods to exponentially grow one’s best clientele. source: referrals.

• How long have you lived in Vegas?
• Was Vegas a strategic location or simply a personal choice?
• I want to talk about your Ten Core Principles of Business Growth, but first, let’s talk referrals
• I heard you are the referral guy, how does one get referrals?
• What are Ten Core Principles of Business Growth?
• Edwin my favorite color combination is black and red, and your book 1 is red and the other black and red

https://brandedshareables.com/best-referral-marketing-book/

Quin Amorim, Host of Amazon FBA Selling Online Podcast

Edwin grew up with his mom being a realtor in Orange County, California. He’s been around real estate for a long time, and spent 10 years in digital marketing. When the economy collapsed around 2007, he thought (correctly so) that social media was going to be how businesses grow in the future. Today he shares a lot of tips with us on how we can attract leads using social media. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!

A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don t have enough clients, you re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media.

Crisis is inevitable, but growth is a choice. COVID-19 has been variously called as a global reset, an unprecedented experience or a well of opportunity, but what the pandemic represents to Amrita Subramanian is a wakeup call that makes us realize just how connected we are to each other as humans and how our individual choices impact our relational universe. It is a trauma that unites the whole globe and forces everyone to unite for a single purpose. A faculty member at the Department of Organizational Dynamics at the Wharton School of Business, Amrita is currently pursuing her PhD in Human Development and Post-Traumatic Growth and Collective Trauma. Listen to her conversation with Dr. Diane Hamilton, where she expounds on the ideas she is working on for her dissertation, most notably the nature of growth during crisis as a choice that we have to intentionally make.
…
Personal branding is no longer a matter of telling the world that you are awesome and expect the world to come to you because you are awesome. You need to stand out and become the obvious choice for customers and that’s not how it’s done anymore. Joining Dr. Diane Hamilton for a chat, personal branding and digital marketing expert, Edwin Dearborn shares to us the essential things we need to remember when it comes to building a personal brand in the digital marketing world. Branding himself as a Virtual CMO, Edwin works with small businesses around the world to help them increase their profits. He also shares his branding and marketing expertise through his books and lectures. Aside from sharing personal branding principles and strategies, Edwin also talks about content creation and the critical importance of the CMO role in any business.

How Brands can become a market leader in times of crisis

“Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon

Key tips

• Market Research
• Tell Stories
• Empathize
• Value Creation
• Be Agile
• Move fast

My Guest:  Edwin Dearborn

The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.

Recommended Resources:

Three Degrees of Separation by Edwin Dearorn

Digital Disruption ebook visit www.bkc.name/ebook

Brand Mastery visit www.bkc.name/courses

As an Executive Coach and Marketing Strategist, I collaborate with ambitious business professionals who are completely committed to building strong organizations and generating higher profits.

I have been professionally teaching sales & marketing in the executive coaching field for over 25 years. During that time, I have delivered hundreds of workshops to over 10,000 individuals. Moreover, I have personally coached hundreds of CEOs, CPAs, Doctors, business owners and entrepreneurs from all over the United States on a one-on-one basis.

The net result of my direction has been to assist these professionals to generate ten’s of millions of dollars in revenue through time-proven sales management and marketing programs. I have first hand experience in tackling an array of business challenges and then developing step-by-step action plans that generate sustainability and profitability.- Edwin Dearborn

In this episode:

0:35 Who is Edwin Dearborn

1:50 How I help doctors get more patients in the front door

3:50 How Linkedin & Twitter can can help with your marketing

5:00 Try this app for videos – Videolicious 

6:30 How to create a great Video for your Practice

9:45 Online reviews are crucial for your practice

12:00 How to get your videos shared on Facebook

13:15 Real life Practice marketing strategies for a small to mid sized practice

14:30 Proactive vs Reactive Marketing

17:30 Be apart of the community

18:30 Grow your practice by 30%

21:45 Inspiration for Ideas

24:55 How to set up In clinic Demos

29:05 New opportunities for your Practice

For more information about Edwin Dearborn please visit edwindearborn.com