Growth Driven

What is a Virtual CMO? - http://virtualcmo.expert/

Michael Rubino, educator, mold expert and author of “The Mold Medic“. Together with the Director of Operations, Jeffrey Nowitzke, All American Restoration has curated a company that is unparalleled in the Mold Remediation space.

https://www.allamericanrestoration.com/
 
All American Restoration’s process is three times as thorough compared to the national standard of Mold Remediation and has a guaranteed success rate in improving conditions of a home beyond the standards of a normal ecology as outlined below. U

sing engineering controls, building science, and fine particulate remediation, All American Restoration is able to guarantee the elimination of Mycotoxins, Endotoxins, and reduce total spore accumulation.

You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be: 

1) Secure opportunities to write guest posts on influential blogs .
2) Create relationships with influencers in your industry.
3) Consistently create and promote content worthy of mentions and links.

Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it on their website or share it across social media.

Promoting Your Content
After you’ve spent all that time and money on understanding what it is that your audience is looking for and then developing a great piece of content, the last thing you want to do is fall at the final hurdle.

You’ll need to make sure that you’re getting your content in front of the right people at the right time. This isn’t always a numbers game — quality and relevance is key here.

Around 90% of my clients are from what you would classify as “boring” industries, most of which are B2B businesses. I doubt that a guide on fitting the right type of commercial radiator is going to go viral (but you never know!).

The reality is that you don’t need to reach millions of people. You just need to reach a handful of influencers, and you’ll be well on your way to getting some results.

I usually break this stage up into two sections: paid promotion and organic promotion. Both of these are often vital to the success of your content.

If Content Is King, then who is the Queen?
Distribution!

(business, marketing) The process by which goods get to final consumers over a geographical market, including storing, selling, shipping and advertising; The frequency of occurrence or extent of existence.

Content is King: Brief Explanation
“Content is king” is an often cited quote in the world of online marketing, search engine marketing and content marketing. Behind this is the belief that the content, the text in particular, is central to the success of a website.

Content is King: Detailed Explanation
The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often.

The success of websites depends on quality content. A website must offer content that meets the demands of users, and it should be optimized for search engines such as Google and Bing.

“Content Is King” in Content Marketing
Contentbird ran a study that determined that 73 percent of companies have focused content marketing strategies. Content marketing is a marketing strategy centered around the visitor’s interests with quality content instead of advertising. This evolved from the fact that users no longer pay attention to the daily onslaught of advertising messages on sites. In online advertising, this is known as banner blindness.

For this reason, companies try to create content that provides value to the visitor. Thus, the perception of the company is positively influenced by the public. In addition, companies can keep track of different content marketing strategies:

positioning yourself as an expert
improve brand awareness
improve search engine ranking
Acquire and retain customers
Generate (blog) traffic
Generate new leads
Generate backlinks
The tools for content marketing include, for example, whitepapers, infographics, ebooks and blogs. Seeding of content is placing it on social media like Facebook, Twitter and Google+.

The basis for relevant content is quality text. Good web content fulfills a number of criteria:

unique
target specific groups
entertaining and informative
reader-friendly, well structured and error free
optimized for search engines
To succeed with content marketing, in addition to high-quality content, a strategic approach is helpful. A content strategy can be divided into the following steps: content auditing, goal setting, planning, creation & publishing and sharing.

“Content is king” in SEO
Unique, high-quality and current content is essential for good ranking in search engines like Google. During the early days of the Internet, websites were able to achieve a high ranking just by loading the text with keywords. Since then, Google has provided new updates like Panda, Penguin and Hummingbird that rate quality content increasingly higher.

A variety of factors influence the ranking.

The weighting is constantly analyzed by search engines for different factors. However, experts agree that the content of a website is one of the most important criteria for ranking in search engines.

Therefore, “content is king” in the SEO industry. Only with high-quality content can the ranking of a site be optimized.

Conclusion
The quote “content is king” is very often used in conjunction with content marketing and SEO. It implies that unique, high-quality, interesting and relevant content contributes significantly to the success of companies on the Internet. Companies should, therefore, primarily think of great content before they take further measures in their search engine optimization strategy. In content marketing, the quality of the content offered will dec

Building Your Business With Livestreaming and Social Media with Ken Walls

Check out Ken's sites at:
https://www.growliveacademy.com/
https://www.kenwalls.com/

It is Ken's mission to help others have their breakthrough. You can overcome trauma, loss, addiction, a failing business, hardships, and find joy, confidence, recovery, and success. Ken has done it, and you can, too. Ken founded Client Solution Innovations, a digital marketing, Web development, and social media firm in 2007 after spending years immersed in the tech world and on the Internet. Today, Ken helps businesses communicate effectively to grow and prosper.

In Ken's comprehensive course, he'll show you step by step how to get known and grow your business by:

Mastering the success mindset
Overcoming anxiety and the fear of going live
Identifying hot topics that attract viewers
Finding and set-up a great background
Identifying and sourcing the right equipment
Promoting your livestreams
Using free or low-cost apps to enhance your streams
Growing your followers
Getting more shares
Engaging with your audience
Dealing with haters
Increasing viewership
Creating professional graphics
Going live on multiple platforms with ease
Creating ads that convert
Creating a business fan page and why it is important
Attracting and securing great guests
Hosting a guest
Properly introducing a guest
Creating a show or podcast
Using TikTok for business
Setting up a YouTube channel
Increasing YouTube subscribers
Selling a Livestream
Interviewing techniques
Creating Pillar content for livestreams and social media
Posting for specific platforms - why and how
Titling for attention
Adding value to livestreams and social media
Running contests - when and how

You’ve decided it’s time to hire a marketing person for your business - there’s just one problem: you’re not quite sure where to begin.

The marketing field is a wide umbrella for many specific areas from SEO and social media to brand management and user experience. 

In fact, there are over 100 different types of marketing. What type of brand you need to manage also matters. Running a social media campaign for a non-profit is different than a social campaign for a business. On top of that, you have the choice of hiring a freelancer, virtual CMO, an agency, or an in-house person.

Whether you're in startup mode or a more mature organization, the challenges of hiring the right people to take your marketing to the next level can be a challenge.

There's a lot of contradicting advice out there. Some recommend only hiring people with lots of experience, while others swear you should hire only those who are green and willing to learn. Some suggest you hire a team of generalists who can do a little of everything, while others suggest a team of specialists is ideal.

Look for marketers who are strategic and tactical.
You need to find the balance between strategic marketers who plan for longer-range campaigns and tactile marketers who work on current ones, realizing that over time that balance will shift. When building a marketing team, you might want to find a tactical marketer who wants to be more strategic as well. You can hedge your bets with marketers who dance in both camps.

I don't put much weight in people who are just tactical with no urge to think about the future, or those who are just strategic with no ability to jump in the trenches. Marketers should be invested in both current campaigns and longer-range plans.

When staffing your marketing team, ask yourself, is there a competitive advantage you're seeking with a new product? How can you staff the team to help bring the product to market? Will you be acquiring companies? If so, what marketing skills will you need to hit the ground running?

Too often, marketing teams stay lean, waiting for the challenge to hit them before looking for the next team member. Then, it's often too late. You lose a month to interviews and another month to ramping up. By then, your momentum is stunted. So, look ahead. I'm not suggesting you hire a team of 100, but you should have one eye out for amazing new talent.

This advice might seem simple enough, but it can be difficult to follow consistently. You may become enamored by another company's approach or you may need to move fast and feel tempted to hire for skill over culture fit.

These tips are reminders that building an all-star marketing team takes a great deal of care and focus. But hiring the right players should be well worth the effort because, after all, they will be the face of your company.

Check out Bernard's website: http://bdiwebsite.com/ 

Since 1996, Bernard has worked with Business Owners and Executives of varying sized companies in performing an in depth and comprehensive financial, organizational, and operational business analysis.

Bernard has successfully worked with Manufacturers, Contractors, Wholesalers, Transportation Companies, Oil and Gas, Financial Services, Real Estate, Media & Entertainment, Telecommunications, and Automotive Industries.

Do you find yourself moving from problem to problem, function to function in your business with little time to consider growth, or worse your business has gone into a decline? Many small to medium-size business owners are exceptional at wearing all the hats and performing all of the functions of their organization. It’s oftentimes how the business has gotten to where it is today.

Attempting to manage and grow business profits to the next level while still performing so many functional day-to-day roles requires more time than the owner has available. Moving from the problem in finance to an upset customer to a personnel issue and more is the typical scenario that we at BDI discover as the cause, forcing many a small to medium size business into a decline.

A decline in profits, production, sales, and even more importantly the decline in energy or motivation of the business owner to keep the business delivering on the purpose and goals of the organization has led to the ever increasing failure of such businesses, especially in today’s economy.

Get the employees better coordinated, organized, and functioning so that they can produce more while increase their workload to fit the organization’s new standards.

What Is A Content Strategy?

Planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience. Content strategy guides the creation, delivery, and governance of useful, usable content.

1. Defines the usage of content to meet your business goals the company has set out to accomplish.

2. Guides the decision of how to utilize usefully and to service your audience's top needs and demands

3. Create benchmarks for measuring the content and deciding what content, in what format, is helping you to meet your goals.

What is content strategy?

Depending on who you are or what you need to do, content strategy can prioritize a few different things:

Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs.

Content strategy guides decisions about content throughout its lifecycle, from discovery to deletion.
Content strategy sets benchmarks against which to measure the success of your content.

How does content strategy work?

Content strategy works by connecting the content you are trying to create and manage to the people who are doing the creating.

Substance: What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience?

Structure: How is content prioritized, organized, formatted, and displayed? (Structure can include IA, metadata, modeling, linking strategies, etc.)

Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
Governance: How are key decisions about content and content strategy made? How are changes initiated and communicated?

Rushi Trivedi is the CEO of Preferred Dental Care group, a National Speaker and Consultant. He earned his degree in Civil Engineering with honors in India’s most prestigious school. Then, at an early age of 23, he taught engineering in college before earning his Masters in the U.S.

After his wife, Dr. Shilpa Trivedi, started Preferred Dental Care, Rushi decided to leave his successful career in Wall Street and help run the practice. Within months, the practice’s income doubled. By 2009, Preferred Dental Care opened a second office in Manhattan with 14 operatories, a lab on premises and all specialties under one roof. The practice group is now in the top 1% of dental practices in the country.

Streamlining Operations

Practice-management software is more affordable and impactful than ever. It can help you streamline operations by going paperless. It can help you automate appointment scheduling. It can even help you create recurring revenue by implementing in-house membership programs. Imagine not having to spend the time and energy managing insurance relationships while increasing your fees and generating recurring revenue!

Growing your dental practice can be measured in many ways but ultimately boils down to profits. One of the best ways to boost profits while helping patients get the care they need is to improve case-acceptance percentages. Many times, patients don’t accept treatment plans because of ineffective case presentation. 

Streamlining Operations

Practice-management software is more affordable and impactful than ever. It can help you streamline operations by going paperless. It can help you automate appointment scheduling. It can even help you create recurring revenue by implementing in-house membership programs. Imagine not having to spend the time and energy managing insurance relationships while increasing your fees and generating recurring revenue!

What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Such examples are social media posts, videos, blog articles, interviews with experts, ebooks, case studies, courses, memes, and other media types are different types of content materials which are used to share information.

The basic idea of content marketing is to establish a trusted relationship with your customers by offering valuable information and insight. By doing so, you build your credibility and authority. 

In addition to this recognition, content marketing directly influences the growth in business and sales. 

According to multiple studies, the sales for companies have increased which were supported with an effective and consistent content marketing strategy.

Searching online, customers want to know everything about the product in detail before they make their choices. This is exactly where content marketing comes into play in making your products recognized by a large section of people. Today’s sophisticated users do not trust unknown products. 

Today you are dealing with sophisticated consumers. It is almost impossible to attract them without interacting and communicating with them via content. Transparent communication establishes trust, which ultimately leads to new customers and higher profits.

Your content marketing strategy is going to bring more customers to your doorstep (physically or virtually) by giving them a reason to visit your website, follow your social media accounts, or subscribe to your newsletter or podcast.

It’s hard to convince somebody that they should read your blog post if it’s a 1,000-word pitch about how great your product is. Would you read the whole article?

Most likely not. Because unless you’ve already bought the product and now want to know the ins-and-outs of using it—you don’t care about the product.

You just care about getting the solution to your problem.

Your content needs to help your customer with solving part of their main problem. For example, this article is solving the problem that you have: not knowing exactly what content marketing is.

Connect with me on LinkedIn
What is a Virtual CMO? - http://virtualcmo.expert/

Word of Mouth Marketing Strategy
In talking with several hundred business owners and entrepreneurs for over thirty years, I have learned that word-of-mouth is always the most favored method of how small business brands grow. Yet, I have also observed that very few business people initiate proactive word-of-mouth campaigns or tactics. Too many view word-of-mouth as something that just happens, and in no way can be proactively guided as an ongoing strategy.  A Nielsen study in 2013 found that earned media (also described in their report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. Moreover, it found that it is the channel that is most likely to stimulate consumers into action. There are three important factors which underlie powerful and successful word-of-mouth marketing strategy all of which can be proactively initiated:

1. Acceptable Product/Service
2. Opinion Leaders & Influencer
3. Publicity

Acceptable Product/Service
You can’t have an unacceptable product or service and generate any effective word-of-mouth. Acceptable only means that your audience likes what you offer and has a willingness to continue to do business with you. While McDonald’s does not make the highest quality hamburger, millions upon millions find their products and services acceptable. And they are quite profitable. Now there are degrees to being acceptable. One could rise to the very top of the “Acceptable Scale” and become a legendary brand such as Tiffany's, Apple, or Disney.  But there are legendary brands on a micro level, such as the local diner that people wait in line to get into every day. They may not serve the healthiest food, but they are quite acceptable and popular with the locals. One can always improve the quality of the product and/or service of one’s brand. In this way, you are proactively setting the stage for better word-of-mouth. Creating a one-of-a-kind product or delivering 5-Star service only helps you to generate stronger word-of-mouth. 

Opinion Leaders & Influencers 
Once your brand can consistently deliver an acceptable product or service, one needs to tap into those who can influence others. It is a known fact that many people judge who to do business with based on what others say. Opinion leaders and Influencers are not just Instagram models with millions of followers. We have been desensitized that someone who could influence a few hundred or a couple of thousand people is of no value.  These smaller, more focused niche experts connect on a deeper level with their audiences and generate greater engagement.

In fact, micro-influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Publicity is concerned with providing favorable information to the media and any third-party outlets, such as bloggers, mainstream media, as well as new media forms such as podcasts and YouTube vloggers. 

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” - Richard Branson

The prime role of publicity is to provide a message to consumers without having to pay for direct time or space. This not only creates awareness, but publicity achieves greater credibility in that others are now talking about your brand. The use of publi