Growth Driven

What is a Virtual Chief Marketing Officer? - https://virtualcmo.expert/

Park Howell is a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

Links to Park's content, book and podcast
https://businessofstory.com/
https://parkhowell.com/

But everything changed in 2006. That's when he realized the advertising paradigm was being disrupted by the internet. Brands used to own the influence of mass media, but the masses had become the media creating a cacophony of communication.

Park learned that an anecdote is the antidote to help you standout. 

He now consults, teaches, coaches and speaks internationally helping leaders and communicators rise above the noise of the Attention Economy and be heard using the power of brand and business storytelling. 

The Story Cycle System™ is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning.

Instead of struggling in their businesses, spending too much on marketing and not doing enough good, my clients, through the Story Cycle, increase sales, create more impact and build more valuable companies.

That’s the story I’m making happen in the world. And I’d welcome the opportunity to help bring yours to life.

Heart versus mind
For all the others, here’s the thing: of course an episode of your favorite TV show is better than some corporate speech. Why is that? Well it’s another story of heart versus mind.

Facts speak to your mind
At work, messages usually are a collection of facts and figures, with a logical structure. When you face one of those, your brain activates the language-processing zone.

Stories speak to your heart
When you are reading or hearing a story, your brain will react in a whole other way and simultaneously activate up to seven areas at once. Including the zone that processes images, which works 60,000 times faster than language processing. Other activated zones include those that trigger emotions, or those that command our other senses: touch, hear, taste, and even smell.

A story has a stronger impact on your audience
So it’s a fact proved by science. A story will actually engage your brain in a deeper way than facts alone. But then you already knew that. When was the last time you burst into tears or laughed out loud when watching a spreadsheet?

But work is not only about facts or figures. A lot happens every day at the office. We spent a whole lot of time there. We laugh and cry, we crave and fear, we have good times and the occasional fail. After all, most of us at work are still humans.

Joy is a successful entrepreneur, accomplished speaker, business owner, author and philanthropist. 

https://www.postcardmania.com/

She founded PostcardMania in 1998 with only a phone, a computer and her own marketing savvy — no capital injections or outside funding whatsoever. 

She had no MBA or formal business education either. In fact, Joy dropped out of high school at 16.

What began as a tiny startup in a 600-square foot cottage is now a bootstrapping success story.

PostcardMania’s purpose is to help people — business owners, company and corporate executives and entrepreneurs — succeed in business by providing them the ultimate in marketing. Our marketing solutions put business owners in the driver’s seat of their own expansion through direct mail marketing, postcard marketing, website development, Google pay-per-click ads, social media management, and email drip campaigns. 

The higher goal of PostcardMania is to strengthen the U.S. economy by helping small business owners grow and prosper, and that's why we ONLY promote the marketing methods we personally know will work to grow small businesses.

PostcardMania doesn't just print and mail millions of postcards every week — we’re a full service marketing company that operates on one solid truth: You need to market more than you even think you do in order to grow your business (and bottom line) in today’s economy. Joy learned this lesson the hard way. Twice in the past she lessened her marketing only to watch her revenue plummet. Never again! And that’s what we tell business owners: when you increase your marketing while tracking what exactly produces leads, you’re sure to see your business and income soar!

https://virtualcmo.expert/

Look at the blank canvas 2021 offers as an opportunity to improve. Some businesses may have been putting off a complete digital transformation. If that’s the case for your company, now is the ideal time for transforming more manual and paper-based processes to a digital format. 

Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives. 

With uncertainty anticipated to continue in 2021, it’s good to have one or more backup plans for your business. Lay out potential contingencies that you may face in the coming year and use this time to craft strategic responses.

These strategic plans can address different scenarios like ongoing health concerns, reopening at a slower pace, continued openings and closings, remote and on-demand environments, and full reopening. Build out each of these plans, using the experience of 2020 to help develop key tactics. Many of these tactics may have already proven effective this year or they may be ones you are still testing. 

If you are resourceful and strategic, you can rise above the crazy to create a better world for yourself.

“......the best thing you can do is read and write every day, a couple of hours every day. Write about things you find important, and see if you can see if you can discover what you believe to be true. And that will build you a foundation, and it's unbelievably practical.

“If you look at people who are phenomenally successful across life, there's various reasons, but one of them is that they're unbelievably good at articulating what they're aiming out and strategizing and negotiating and enticing people with a vision forward. It's like, get your words together, man. That makes you unstoppable. And that's really, that's the core of the humanities, that idea, is get your words together. Make yourself an articulate creature, and then you're deadly in the best possible way.” - Jordan Peterson

Contact us at https://virtualcmo.expert/

How to Become a Kindle Author Rockstar! - It's Easier Than You Believe

Becoming an author of your own eBook is worth it. 

You too can become a "Kindle Author Rockstar"! 

It's Easier Than You Believe

Because writing an eBook can seem to such a big project, people often dream of doing it but don’t actually get it done. 

If you’ve been thinking about writing an eBook for a long time, then you’re definitely not alone. It’s one of those projects that can easily be put off so more immediate things can get done. 

But with all the benefits of becoming an author, maybe it’s time to write that eBook.

It used to be nearly impossible to become a New York Times best-selling author because you needed to have a publisher, and be very well connected. But since Amazon democratized book publishing, it is more attainable to become a best selling author on Amazon, and in this course ,I teach you exactly how to do that.

Develop a Platform Based on Thought Leadership
Both fiction and non-fiction authors can and should use this strategy. A "platform" or "tribe" is a group of readers who love what you write and who trust you as an authority on your specialist subject, whether that's in fiction or non-fiction. If you build a solid tribe, you can rely on them to buy your books.

To develop your platform, create a blog and turn it into a hub of all your online activities, including social media feeds, an archive of columns on publications, and personal or professional information. Communicate with your tribe on a daily basis through social media and by building an email list. Be approachable.

That doesn't mean you have to give all of yourself to your platform. Remember: your writing comes first. Spending all your time on your platform won't bring you more readers if they have nothing to read. Read this article to find out more about striking the perfect balance.

Create a Strong Personal Brand
Whether or not you're using an alter ego, your name is, of course, a personal brand. However, there are people out there with similar names. For instance, there are two Paul Allens in the technology industry. One is the Microsoft founder and Bill Gates' business partner. The other is the founder of Ancestry.com.

Create a distinguishing feature that serves as a tagline wherever you go. Perhaps you're Susan Smith the Dolphin Whisperer Motivational Speaker or Dave Jones the One-Book-Per-Week Writing Coach. Creating a tagline means people won't confuse you with other Susan Smiths and Dave Joneses.

Getting on shows, podcasts, and reputable blogs requires sophisticated publicity skills. Reach out to journalists, editors, writers, and bloggers. You're welcome to hire a professional publicist, if your budget allows. If not, it's still doable, as long as your pitch is customized to the media. You may want to pre-write the article as if the journalist had written it by him or herself. Disclose this by saying that this article is exclusive and can be used under his or her byline.

How good are you at assessing yourself so you can improve your skills & abilities?

What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/

Miri Rodriguez is an award-winning digital marketer and storyteller. 
https://mirirod.com/

Rodriguez has dedicated the last four years of her extensive marketing career advocating for and evangelizing brand narrative across many sectors and industries around the world. 

Rodriguez' mission for imparting storytelling techniques entrenched in vulnerability and empathy began when she worked as a creative journalist in the engineering discipline at Microsoft Corporation. 

There, Rodriguez recognized the immediate need to help educate and inspire engineers and colleagues across functions on designing distinctive narratives that help define and drive immersive and emotional customer engagement experiences, while navigating the uncertainties of the digital age. 

Rodriguez was born in Caracas, Venezuela and currently resides in the state of Washington, U.S. with her husband, two sons and American Bulldog. Her work has been featured in Forbes, Business Insider, Girl Boss, Brand Strategy Insider and national podcasts.

Story design is about the intentional crafting of story structure, attributes and elements to conjure vulnerability, emotion, drive inclusion and lead with empathy.

In today’s digital world, most brands continue to struggle to make a genuine connection with their audience and resort to outdated engagement strategies.

https://mirirod.com/

Contact Edwin at https://virtualcmo.expert/

Darrell is the Co-founder of Yokel Local, a performance-based digital marketing agency.
https://www.yokellocal.com/

What does he company do?

1. We drive the targeted website traffic

2. We generate the leads for your sales team

3. We handle the marketing automation for higher conversions

4. We increase the ROI and revenue by optimizing around data

What is Local Marketing?
Local marketing is defined as marketing strategies and tactics that target potential customers locally within a certain radius of a business — typically within 50 miles. Sometimes called neighborhood marketing or location-based marketing, it can consist of traditional offline marketing or online marketing that is geographically targeted. Frequently today, local marketing includes a combination of both strategies.

A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages and online maps by potential local customers.

Local businesses may get 100% of their customers from within a few miles. You may have heard the phrase “main street business” (or “high street business” in some countries). This refers to the fact that small businesses depend literally on foot traffic or being seen on main thoroughfares. So even though a local business can find success marketing online, it takes strict geographical focus. Otherwise, you could end up wasting time and money to attract website visitors from across the country who have zero chance of ever visiting your shop or buying anything.

Greg has spent nearly three decades teaching dentists how to run the business side of their practice. https://matterhornbizdev.com/about/

Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada.

Greg Winteregg
Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada. In 1992 he became a client at MGE: Management Experts and transformed his struggling dental practice into a production powerhouse in less than a year. By mid-1993, Greg’s practice had more than doubled and ranked in the top 4% of dental practices nationally, all while he was able to cut his working hours to less than 22 a week! With a successful practice and few business issues to fixate his attention, Greg began to look around at the rest of the dental profession. He didn’t like what he saw. His colleagues were struggling – not due to lack of will or a desire to help their patients, but rather a lack of business knowledge. Specifically, the very knowledge Greg learned at MGE to build his practice. Determined to do something about this, Greg joined MGE as a partner in 1994 to make it possible for his fellow dental professionals to share in the same success he had.

Greg hit the ground running from “day 1” at MGE and has been an integral figure in its meteoric expansion. Working with his business partner, and a dedicated team of staff and executives, MGE grew from a staff of 6 or 7 in a couple thousand square feet, to over 70 employees in a 55,000-square foot training facility, and a second location in California. Revenues and production increased by more than 18 times and MGE now serves clients in 48 of the 50 US states and most of Canada. Greg has presented over 2,000 lectures to tens of thousands of professionals and business owners in ten countries across three continents – and has a unique ability to teach management, leadership and sales in a way that produces real results in the real world.

By 2016, MGE had grown organizationally to the point where Greg was able to turn over his day-to-day sales functions, while maintaining his MGE lecture schedule and other responsibilities. Wanting to expand the use of the management system taught at MGE as well as the future of the practice of private dentistry, Greg added three projects to his already busy schedule. The first was Matterhorn Business Development. Using the same successful management principles, he’d been teaching health care professionals, Greg started Matterhorn to export this information to all small business owners outside the health care field.

Always passionate about dentistry and the dental profession, Greg recognized the challenges faced by the private practitioner in today’s corporate dental environment. Resolving to do something about this, Greg formed the Private Dentist Alliance in 2018 and serves as its Executive Director.

Lastly, in an effort to reach more people, Greg carved out the time to put pen to paper (or fingers to keyboard…) and complete his first book, “Fun at Work,” published in April 2019.

What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/

Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. 

Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions.

A strategy describes how the ends (goals) will be achieved by the means (resources).

A decent marketing strategy gives your organization a durable plan that is steady through your numerous online and offline channels. It would help if you had your branding and message equivalent to your point-of-purchase publicizing in your stores for what it’s worth on your online media pages and site. A firm message spares time and exertion by not having representatives reproduce a marketing message for each channel.

We’re eager to assist you in thinking of a comprehensive marketing strategy for your business; however, if you’d like some counsel to do it without anyone’s help, follow this practical guide.

Step by step instructions to Plan Digital Marketing Strategy for 2021

Distinguish Your Marketing Objectives
The initial step to making a powerful advanced marketing strategy is to distinguish your objective. Sit down and consider what you need to achieve with your marketing. Having a characterized and settled upon objective will help control your digital marketing strategy, and having familiar Google Analytics consulting will help guarantee you’re on the correct path to accomplishing that goal.

Consider Your Time And Resources
Although you may have all sorts of fantastic ideas, if you don’t factor your budget into your marketing strategy, you won’t be successful. Although you may not be able to do everything you’d like, by considering your target audience, SMART goals, budget, time and resources available, you should be able to narrow your focus to tactics that are realistic for your business.

Write Out Your Marketing Strategy
Write each month of the year at the top of a list, then list the tactics you plan to employ during the month underneath it. This helps you visualize how many different marketing activities you’re committing to take on each month

Put Your Marketing Strategy Into Action
Your marketing strategy is useless if you don’t follow it. Write down which individual activities to do and when you plan to do them in your calendar or planner. Establish deadlines and stick to them!

https://virtualcmo.expert/

Some people talk about leadership. Some people teach about leadership. Others advance fancy theories about leadership. Retired Marine Corps Major General (2-star) Gregg Sturdevant lives leadership and has done so for more than 30 years.

https://missioncriticalleadershipsolu...

Gregg also believes that an organization, a business, a project, and even an individual succeeds only to the degree that there is strong leadership at the helm. In other words, success in any sector is utterly dependent upon robust leadership. There is no other way to get it done.

Gregg is also CEO of Mission Critical Leadership Solutions, a leadership building firm that consults business owners, top executives, and entrepreneurs to succeed in the highly competitive world of business. Gregg’s proprietary system for getting it done—The Mission Critical 8-point System—is designed to address the critical areas of an organization that a leader needs to master to build a prosperous business.

Gregg is also CEO of Mission Critical Leadership Solutions, a leadership building firm that consults business owners, top executives, and entrepreneurs to succeed in the highly competitive world of business. Gregg’s proprietary system for getting it done—The Mission Critical 8-point System—is designed to address the critical areas of an organization that a leader needs to master to build a prosperous business.

Gregg is known for his warm, yet no-nonsense style. He’s not the “iron-jawed” General that you may see in the movies. Rather, Gregg utilizes understanding and compassion to bring out the best in people. One could say that his leadership style, though systematic, is an art form that stems from a love of people and a burning desire for them to win. This leadership style is an essential part of what Gregg teaches his clients so that they too will get the best out of people, as well as themselves.