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Leadership Roles: Management vs Strategy

Management

Handles day-to-day operations
Stewardship of individual functions and training
Improves operational efficiency 
Reinforces existing plans and policies 
Recommends new processes and procedures or improves upon existing ones
Servicing clients and generating new ones

Strategy

Providing leadership and discipline 
Defining and Communicating the brand’s unique position 
Clear communication to the team and staff on the brand’s direction and relevancy 
New markets and technologies to adopt and avoid
Competition analysis and developing new approaches, products or marketing 
Seeks new ways to reinforce and broaden the brand’s position

Strategy
When you hear the term "strategy," you might think of a plan addressing a question like this: How can the business achieve a certain level of profits this year? A strategy is not a plan, nor is it a way of aligning resources toward specific goals. A major difference between a strategy and a plan is that a business needs just one strategy, a single, targeted combination of business operations that will produce a profit. The strategy may not always be effective during ebbs and flows in the business cycle, but it defines a business.

Strategic Management
A business can have a strategic plan with clear goals to guide business operations over a period of one to 10 years. The company leadership can align budget dollars toward a body of strategic goals. Strategic management is how leaders implement the business' strategy and the current strategic plan. Leaders must monitor employees, teams and other organizational units for achievement of specific targets along the way. They must direct employee activities and expenditures according to the plan.

Creating a Clear Strategy
Employees also benefit from the strategic mind-set of a small-business owner. A business strategy should clearly explain to employees what roles they play in reaching company goals. Some strategic plans are short term, outlining how your company will achieve an end goal in a few months' time. Other plans, such as your strategic plan, explain how your company will realize long-term goals over five or 10 years.

Being Proactive
If you're planning ahead and addressing present business conditions simultaneously, you can choose appropriate actions when the economy shows early signs of trouble. Plan for how your business will succeed in tougher times. If consumer demand is decreasing or supply costs are rising, you can begin cutting costs in your overhead budget, ensuring that your overhead will not cripple you when the market declines. Without a deliberate strategy, your business decisions will be reactive instead of proactive.

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On January 9, 2021 I will be one of the featured speakers of Dr. Jason Dean's BraveTV Freedom Summit.

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B2B Email Marketing Tips

1. Reach out to your Ideal Client

2. Use LinkedIn and freemiums as your main list building strategies.

3. Collaborate with fellow influencers to grow your list. 

4. Understand the needs, desires, goals, challenges of your Ideal Client.

5. Create or Curate content which fulfills what you found in point #4 above.

6. Send this weekly. “Consistency is the foundation to Brand Building”

7. Have real expectations. You are looking at 6-12 months of consistency to see peak results.

Traditionally, B2B email marketing campaigns have been more serious, drier, and a lot less interesting than B2C campaigns. Wise old email marketers said B2C purchasing decisions were driven by emotion, while B2B was all about logic and numbers. That’s not necessarily true.

While there are a load of so-called B2B email marketing best practices, there’s is no one-size-fits-all approach that guarantees success.

Smart marketers are realizing they can learn a lot from B2C email marketing campaigns when it comes to engaging customers and creating memorable content.

The most successful B2B marketing campaigns push boundaries and make people think and feel. They win awards and they get industry recognition (for the right reasons).

Laying the foundations
Many email marketers, at least at the beginning of their career, aspire to work with exciting brands and companies in glamorous and exciting industries such as fashion, lifestyle, and travel. The same goes for content marketers and journalists. A lot of my peers slogged away trying to get a foothold in these coveted industries.

But content, including email marketing campaigns, is only as interesting as you make it.

Do your research, put in the effort, get the right tools in place, automate manual processes, and you’ll be able to create the kind of content that makes your B2B contemporaries jealous.

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How To Improve Website Performance and Visibility with Barry Coziahr

Barry has designed and optimized hundreds of websites for business professionals. 

A website that is highly visible on Google, has more chances showing up in the search results for related queries.

This is not something that can be achieved over night. There are trillions webpages available online and it takes a lot of work to makes yours stand out from the crowd.

Promote your brand online
One of the ways to increase your website’s visibility in search results, is to get noticed by other sites and people.

When a website links to your site, this is considered by search engines as a ‘vote of trust’, and their goal is to show highly trusted sites in their results.

Besides incoming links, another factor that is taken into account is people talking about your brand in online forums and social media networks.

Although links from social media pages (and most forums) don’t directly influence your rankings (because they are nofollow), they have an indirect effect.

Google can pick up these signals and improve the rankings of a website if it has enough data to justify that this is what people like to see in the search results.

For example, if you publish a post and goes viral on social media, it’s rankings will improve much faster because search engines know that it’s a piece of content that users like.

Content marketing is becoming increasingly important in today’s competitive digital landscape. New content marketing ideas are essential to staying ahead of the curve and attracting new clients. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.

Overall, content marketing is becoming more important than ever before. If you want to stay ahead and prepare yourself for the new year, it is important to invest the proper amount of time and resources to enhance your content marketing strategy. This may require taking a more collaborative approach. Gather your team and get ready to have all hands on deck. 

A successful content marketing strategy requires a team of writers, creators, designers, developers, working together to create the best content experiences for your business’ consumers. Designate a team to create the content, distribute the content, and engage with the content. Keep in mind that there is no right or wrong way to go about your content marketing strategy. You just have to find out what works and what doesn’t work for your business. 

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

Here are my 7 sources for fresh content marketing ideas:

Answer common questions and confusions

Offer “how to” ideas & systems to those who lack competencies 

Showcase your best successes from happy customers

Discuss new trends and technologies within your industry. Be your own reporter!

Read your comments on social media for new content ideas

Curate content from other creators

Talk about community news and social betterment activities

How to Write Your Mission Statement and Purpose

What Is a Mission Statement?

A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. The statement is generally short, either a single sentence or a short paragraph.

These statements serve a dual purpose by helping employees remain focused on the tasks at hand, as well as encouraging them to find innovative ways of moving toward an increasingly productive achievement of company goals.

A mission statement articulates a company's purpose. It announces to the world at large why your company exists. Every business should have a mission statement as a way of unifying the organization.

You can think of a mission statement as a combination of what your business or nonprofit does and how and why it does it, expressed in a way that encapsulates the values that are important to you. It can be a challenge to clearly and concisely bring these ideas together, though. 

Once you've crafted your business's new mission statement, you'll want to put it to work right away.

Besides directing your business planning, you want your mission statement to be front and center in the minds of everyone who works in or interacts with your business. As the statement of why your business exists, it also explains to them why they would want to do business with you.

Some businesses go so far as to make their mission statements the themes of their advertising campaigns. If you do nothing else, you should make sure your mission statement is highly visible on your business premises, website, and all your marketing materials.

A good mission statement isn't just a slogan; it's the foundation of your operations manual—and it can't provide guidance if people aren't familiar with it.

Besides having mission statements to communicate who they are and what they do, successful small businesses also have vision statements to describe their ultimate achievements. You can follow a similar process to create your own vision statement.

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Building Your Empire
Building an empire is the dream, right? Everybody wants to one day look back on the empire they’ve built and feel the satisfaction and struggles of those first few days. It’d be great if there was a how to build an empire guide, but life is unpredictable and building a business that grows into an empire is never a straight path.

What will be your legacy in this lifetime?

You are built to conduct epic work. You are constructed to make a lasting impact.

There is no other feeling close to achieving success in entrepreneurship. 

88 percent of millionaires are self-made, as per a 2017 survey from Fidelity Investments.

Brand Identity
The core elements of what we traditionally have referred to as a “brand” are contained within its visible “brand identity.” The components of the brand identity are created by the business itself.   In other words, brand identity is the way in which a business wants its potential consumers to perceive and remember its brand.  Brand identity forms an important base within the activity of branding, as this is how we first perceive it, as well as continue to recognize the brand in the future. The brand identity forms the foundation of the Branding Triangle.

Now, how a brand is actually perceived by the consumer is different, and referred to as the “brand image.”  Within a brand’s identity are:

The logo  
Symbols and icons
Type style
Colors 
Packaging    
Art work
Photography
Slogan/tagline
Voice or sounds
Distinguishing visual/audio elements
Placement and location

Content Management
Moving in a clockwise manner, the next integral part of the Branding Triangle is Content Management. The administration of your processes, messaging and technologies concerning your content is another critical aspect of creating and maintaining the awareness, appreciation of and connections of your customers and followers with your brand.  Without the creation and intelligent management of “branded content,” your company brand and products and/or services will rapidly become irrelevant and forgotten, even by your most ardent customers and advocates. “Out of sight, out of mind,” is the maxim to keep in mind here. Once the brand establishes its identity, it must communicate and become known. 

A Power Brand cannot become or remain one if it is not continuously communicating and connecting with its audience. While the world is becoming more automated, we have lost our personal contact with individuals. Creating personalized content can become a huge differentiator for the Power Brand that takes heed to this branding opportunity.  

When it comes to power branding, content management is ultimately the responsibility of the Chief Marketing Officer (CMO) or, in the case of a small business or startup, the owner or Chief Executive Officer (CEO).   Your brand, in part, is as vibrant and valued as the content that it publishes and distributes, and the help that it offers.  This content may be your images, video and audio properties, sales decks, blogs, ebooks, published materials, emails, newsletters, press releases, tweets, and even the content of your character reflected in your smile.

Effective content management concerns itself with:

Market research  
Brand touchpoints and execution    
Content creation
Scheduling    
Editing
Publishing and distribution    
Monitoring consumer and media feedback
Audience development (Increasing the number of genuine contacts, fans and followers)
Oversight and  review
Recommendations for future content and PR initiatives

How Content Connects with Branding
Your content forms the second aspect of the Branding Triangle. If your brand is not creating content that shows customers how to do something, you are missing out on a big opportunity to provide customer service in a format that customers increasingly demand and love.

Once you have produced your how-to content, you can share it in a variety of places.   Of course, your business website is the primary location to host your content; include it as part of your customer service page.   But also place your videos on your YouTube channel and share the video  links to the content throughout your other social-media channels.   Done right, how-to content keeps existing customers happy and attracts new ones, too.

Customer Relationship Management (Customer relations management and “customer servic

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Side hustles are one of the best ways to increase your income so you can pay off debt, save up for a big purchase, grow your retirement savings, or reduce your financial stress.

7 Really Powerful Reasons To Start Your Side Hustle:

1. Generate Extra Income
2. Opens the door to new, unexpected positive outcomes
3. Offers more value to employers and/or clientele
4. Allows you to network with a broader range of communities and influencers
5. Diversifies your knowledge & skill sets
6. By increasing your competencies, you become happier!
7. Keeps you occupied with positive actions. - “An idle mind is the devil’s workshop”

These days, a growing number of working Americans are taking on side hustles -- second gigs on top of their regular jobs. Of course, side hustles can come in different shapes and forms. For some people, they involve showing up to a specific place at a preset time. For others, they mean logging onto a computer, crafting, or baking from the comfort of home. But if you've been on the fence about getting one yourself, here are several good reasons to consider it.

Grow Your Entrepreneurial Skills

Having a side hustle can also help you develop entrepreneurial skills. Learning how to run and operate a business can be valuable knowledge for anyone. These skills can help you become more financially wise, self-reliant, and empowered. Not to mention that it feels good to control something of your own and watch it succeed.

Starting a side hustle doesn’t have to be difficult. Choose something that you are passionate about or interested in learning more about. Researching through online guides, videos or training kits can teach you all that you need to know to get started.