What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/

Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. 

Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions.

A strategy describes how the ends (goals) will be achieved by the means (resources).

A decent marketing strategy gives your organization a durable plan that is steady through your numerous online and offline channels. It would help if you had your branding and message equivalent to your point-of-purchase publicizing in your stores for what it’s worth on your online media pages and site. A firm message spares time and exertion by not having representatives reproduce a marketing message for each channel.

We’re eager to assist you in thinking of a comprehensive marketing strategy for your business; however, if you’d like some counsel to do it without anyone’s help, follow this practical guide.

Step by step instructions to Plan Digital Marketing Strategy for 2021

Distinguish Your Marketing Objectives
The initial step to making a powerful advanced marketing strategy is to distinguish your objective. Sit down and consider what you need to achieve with your marketing. Having a characterized and settled upon objective will help control your digital marketing strategy, and having familiar Google Analytics consulting will help guarantee you’re on the correct path to accomplishing that goal.

Consider Your Time And Resources
Although you may have all sorts of fantastic ideas, if you don’t factor your budget into your marketing strategy, you won’t be successful. Although you may not be able to do everything you’d like, by considering your target audience, SMART goals, budget, time and resources available, you should be able to narrow your focus to tactics that are realistic for your business.

Write Out Your Marketing Strategy
Write each month of the year at the top of a list, then list the tactics you plan to employ during the month underneath it. This helps you visualize how many different marketing activities you’re committing to take on each month

Put Your Marketing Strategy Into Action
Your marketing strategy is useless if you don’t follow it. Write down which individual activities to do and when you plan to do them in your calendar or planner. Establish deadlines and stick to them!

Greg has spent nearly three decades teaching dentists how to run the business side of their practice. https://matterhornbizdev.com/about/

Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada.

Greg Winteregg
Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada. In 1992 he became a client at MGE: Management Experts and transformed his struggling dental practice into a production powerhouse in less than a year. By mid-1993, Greg’s practice had more than doubled and ranked in the top 4% of dental practices nationally, all while he was able to cut his working hours to less than 22 a week! With a successful practice and few business issues to fixate his attention, Greg began to look around at the rest of the dental profession. He didn’t like what he saw. His colleagues were struggling – not due to lack of will or a desire to help their patients, but rather a lack of business knowledge. Specifically, the very knowledge Greg learned at MGE to build his practice. Determined to do something about this, Greg joined MGE as a partner in 1994 to make it possible for his fellow dental professionals to share in the same success he had.

Greg hit the ground running from “day 1” at MGE and has been an integral figure in its meteoric expansion. Working with his business partner, and a dedicated team of staff and executives, MGE grew from a staff of 6 or 7 in a couple thousand square feet, to over 70 employees in a 55,000-square foot training facility, and a second location in California. Revenues and production increased by more than 18 times and MGE now serves clients in 48 of the 50 US states and most of Canada. Greg has presented over 2,000 lectures to tens of thousands of professionals and business owners in ten countries across three continents – and has a unique ability to teach management, leadership and sales in a way that produces real results in the real world.

By 2016, MGE had grown organizationally to the point where Greg was able to turn over his day-to-day sales functions, while maintaining his MGE lecture schedule and other responsibilities. Wanting to expand the use of the management system taught at MGE as well as the future of the practice of private dentistry, Greg added three projects to his already busy schedule. The first was Matterhorn Business Development. Using the same successful management principles, he’d been teaching health care professionals, Greg started Matterhorn to export this information to all small business owners outside the health care field.

Always passionate about dentistry and the dental profession, Greg recognized the challenges faced by the private practitioner in today’s corporate dental environment. Resolving to do something about this, Greg formed the Private Dentist Alliance in 2018 and serves as its Executive Director.

Lastly, in an effort to reach more people, Greg carved out the time to put pen to paper (or fingers to keyboard…) and complete his first book, “Fun at Work,” published in April 2019.

Contact Edwin at https://virtualcmo.expert/

Darrell is the Co-founder of Yokel Local, a performance-based digital marketing agency.
https://www.yokellocal.com/

What does he company do?

1. We drive the targeted website traffic

2. We generate the leads for your sales team

3. We handle the marketing automation for higher conversions

4. We increase the ROI and revenue by optimizing around data

What is Local Marketing?
Local marketing is defined as marketing strategies and tactics that target potential customers locally within a certain radius of a business — typically within 50 miles. Sometimes called neighborhood marketing or location-based marketing, it can consist of traditional offline marketing or online marketing that is geographically targeted. Frequently today, local marketing includes a combination of both strategies.

A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages and online maps by potential local customers.

Local businesses may get 100% of their customers from within a few miles. You may have heard the phrase “main street business” (or “high street business” in some countries). This refers to the fact that small businesses depend literally on foot traffic or being seen on main thoroughfares. So even though a local business can find success marketing online, it takes strict geographical focus. Otherwise, you could end up wasting time and money to attract website visitors from across the country who have zero chance of ever visiting your shop or buying anything.

You need to be who you are and let people SEE you, all of you, to attract the ones who get you.

Your content marketing needs to be strategic. As a business owner, the strategy should be that the content you create fills a real need for your audience, and it helps them solve a problem.

Before founding Jet PT Billing, Kevin spent 10 years of his professional life in the trenches of the corporate world managing an outpatient facility. 

https://jetptbilling.com/

Upon leaving the corporate controlled world of healthcare, he ventured out, looking for something new and exciting in private practice. 

The world of private practice, on the business as well as personal side, was a night and day contrast. It is here where Kevin became intimate with physical therapy billing and collections. 

Kevin familiarized himself with every nook and cranny of the process so that he could streamline what had previously been an arduous task.

Mark Quann has built a highly successful business helping thousands of individuals to step out of the bank-debt matrix and onto a path to financial independence.

Growing up in a lower middle-class blue-collar family Mark witnessed his own parents struggle with a banking and investment system rigged against the average worker – and designed to produce a lifetime of debt and interest payments.

It took more than a few hard knocks and lot of education to shake off the bad financial habits and false information that were ingrained by the economic elite into generations of young people. 

But, as he found his own way, he also discovered a passion for educating others with correct financial principles. Today, Mark’s passion for helping others is growing into a movement to spread “real” financial education to the masses.

https://www.richmanpoorbank.com/

Welcome my great friend, Dr. Jason Dean!

Martin Matthews is the co-author of the popular book, “Let’s Fight About Money” 
centered around couples, communication and money. 

He and his wife Chelsea have hosted a digital TV show on The Wooditch Network designed to empower couples to get on the same page with their finances and purpose. 

After fleeing a civil war and emigrating to the United States from Liberia, West 
Africa, Martin was shocked by the lack of financial literacy in the “wealthiest” 
country in the world. Over a decade years ago, he launched his business in the financial industry to help people learn and apply the strategies of the wealthy to build and protect their wealth.

Today he operates various businesses with the primary being an insurance and 
investment agency with clients in 42 states.

By developing a marketing strategy that is carefully thought through and aligns with business goals, you will see a significantly higher return on investment from your marketing efforts.

Writing a plan can make the difference when it comes to realizing startup success. Plans support the process of turning an entrepreneur’s vision into tangible actions by promoting the organization and direction of startup activities.

In the real world, though, entrepreneurs rarely start with the question “To plan or not to plan?” More often than not, they begin with a hazy vision of what success might look like.
In these early stages, they may improvise or experiment to bring this vision into better focus, but as the startup begins to take shape, and innovation and growth become important, a plan begins to become necessary for the startup to succeed.

Here are the 5 P's of marketing:

Product – Describe the product or service offered to the customer by your home business, including the physical attributes of your products or services, what they do, how they differ from your competitors, & what benefits they provide to your potential customers.
Price – Outline the pricing strategies that will help you reach your target profit margin. How you will price your product or service so that the price remains competitive while still allowing you to make a good profit? When calculating price, make sure you take into consideration both fixed expenses (those that don't change) and variable expenses (costs that aren't set), as well as your time and expertise, to ensure you're charging enough to make a profit. Also discuss if your price will be lower or higher than your competition, and how you can justify the difference (i.e. what do buyers get by paying more for your product?).
Place (Distribution) – Indicate where your business will sell its products or services, and how it will get those products or services to consumers. For example, Will you consign your products to local stores? When you know what outlets our product and services will be available, indicate how much you expect to sell in each location. For example, will 65 percent of your sales be done online and 35 percent through face-to-face appointments? Also include any delivery terms and costs, and how those expenses will be covered (i.e. added to the sale of the item). Indicate if there any shipping or labeling requirements that need to be considered and how you will meet those requirements. Finally, outline the transaction process and your return policies.
Promotion – What methods of promotion you will use to communicate the features and benefits of your products or services to your target customers? Will you advertise? If so, where? What percentage of advertising will be handled by each advertising option? How much business do you anticipate each form of advertising will result in? How much is this all going to cost?
People – Decide your sales strategy and the people who will provide sales and service that will be used in marketing your products or services to the customer. Who are the people or sales team that will be providing this service, and what kind of sales training will they receive? Do you plan to offer any incentives to your customer service representatives and how do you plan to measure customer satisfaction?

Evaluating Marketing Effectiveness

As you make your marketing decisions, consider how you'll know what strategies are working and those that aren't. There's no sense in wasting time or money on promotional tactics that don't work. If you use social media to promote your business, you'll want to measure your social media analytics. Consider using A/B testing techniques to make sure you're using your best offers. Whatever form of marketing you use, find a way to quantify results so you can know whether it's worth your time and money to continue to use i

What is a Virtual CMO? - http://virtualcmo.expert/

This episode’s Topic: Leadership Coaching Principles with Steve Sims
https://www.stevedsims.com/

Forbes and Entrepreneur Magazine has called Steve “The Real Life Wizard of Oz”.
 
Steve’s focus is to get you uncomfortable, pull out the “Whys” and, “Oh, I could never do that” and save you years, scars and money by getting you where you should be versus where you are not heading.

Steve Sims (born 1966) is the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen. Sims grew up in East London and met his wife, Clare, when he was 16 years old.

Sims began his career as a Bricklayer in London. In 1980, Sims started a stockbroker job in London, where he worked for about 6 months. Eventually, Sims transferred to Hong Kong where he was fired in 5 days. After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish. Sims has arranged many adventures for clients including:

Private Dinner for 6 at the Feet of Michelangelo's David
Dinners in Italy while being Serenaded by Andrea Bocelli
Underwater Tours of the Titanic

Through Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk. In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen". Sims current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes. Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events including Harvard.

Sims founded Bluefish in 1996. In 2003, Bluefish partnered with MBNA to launch its own credit card.

In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.

In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers. Bluefish Concierge was the official concierge of the Kentucky Derby from 2005 to 2007.