Growth Driven

What is a Virtual CMO? - https://virtualcmo.expert/

David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies.

https://www.davidmeermanscott.com/

He helps professionals, companies and organizations generate attention and grow business in a real-time world.

He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.

Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.

Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."

What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/

Facebook Advertising Tips 2021 with John Nesbit 
Contact John Nesbit at https://www.thecustomerfactory.net/

As such, many businesses will continue to use Facebook as their prime marketing platform for the foreseeable future. However, while Facebook is an excellent place to market goods and services, Facebook marketing strategies and trends tend to change over time so it is important to stay on top of the latest Facebook marketing updates.

Learn timely Facebook ad strategies with online marketing expert, John Nesbit

2021 is coming and your business needs to get ready for the new year! In addition to following new social media content trends for 2021, you will need to jump on the new Facebook marketing campaign tools available. Being aware of these key changes will allow you to take full advantage of Facebook for your marketing needs. If you are already capitalizing on some of these Facebook marketing trends, then you are ahead of the game, congrats! However, if you are not currently using any of these Facebook marketing trends, then you should strongly consider starting to use some of them.

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.

That’s what you get with Facebook advertising, a platform used by many ecommerce entrepreneurs and marketers, especially those just starting out who don’t have much advertising experience or a big ad budget. Anyone can fuel their business growth with Facebook ads, as long as they’re willing to learn the basics.

Why use Facebook for advertising?
With so many options, deciding where to spend your marketing budget can be difficult. What makes Facebook particularly attractive for new and experienced business owners boils down to three things:

1. Driving traffic from an active and engaged user base

Facebook is a place where we connect with family and friends, and—as much as we hate to admit it—it’s pretty darn addictive. Facebook reportedly has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks. In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page.

2. Targeting customers based on demographics, interests, and behaviors

Facebook is designed for sharing personal updates and information with your network, such as vacation photos, new songs you’ve discovered, and relationship statuses. All the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of users’ interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.

3. Generating brand awareness

Most businesses have a Facebook and/or Instagram business page they use for connecting with their fans and customers on social media. When you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms.

What is a Virtual Chief Marketing Officer? - https://virtualcmo.expert/

With over 46 years of experience in the construction industry working on every type of project imaginable, Joel Anderson shares the nuts and bolts for building a successful business.

https://nutsandboltscontracting.com/b...

From hiring and managing employees to operations, marketing, and keeping clients to financing projects, Joel shows you the secrets for running your business smoothly, avoiding costly mistakes, and growing at a sustainable rate.

Step-by-step, he’ll also show you how to get and stay organized while you regain your sanity, so you can run your business and it doesn’t run you!

Whether you own a small to midsize contracting company, have a multi-million-dollar construction firm, or are tradesman striking out on his own, this book will help you erect your contracting empire!

How can we help you and your employees succeed?

Nuts and Bolts Contracting, LLC offers a variety of training programs to help you and your employees excel in every aspect of the construction or contracting business. All of our trainings are grounded in the principles and concepts found in our books.

Benefits of training include:

Expanding your employees’ knowledge base and expertise
Improving job satisfaction and retaining key employees longer
Helping your company run smoother, operate more efficiently, and eliminate costly mistakes
Working better as team, all with the same focus and priorities
Enhancing company culture
Showing employees you care about them by investing in their professional and personal growth

https://nutsandboltscontracting.com/

Mark Quann has built a highly successful business helping thousands of individuals to step out of the bank-debt matrix and onto a path to financial independence.

Growing up in a lower middle-class blue-collar family Mark witnessed his own parents struggle with a banking and investment system rigged against the average worker – and designed to produce a lifetime of debt and interest payments.

It took more than a few hard knocks and lot of education to shake off the bad financial habits and false information that were ingrained by the economic elite into generations of young people. 

But, as he found his own way, he also discovered a passion for educating others with correct financial principles. Today, Mark’s passion for helping others is growing into a movement to spread “real” financial education to the masses.

https://www.richmanpoorbank.com/

Before founding Jet PT Billing, Kevin spent 10 years of his professional life in the trenches of the corporate world managing an outpatient facility. 

https://jetptbilling.com/

Upon leaving the corporate controlled world of healthcare, he ventured out, looking for something new and exciting in private practice. 

The world of private practice, on the business as well as personal side, was a night and day contrast. It is here where Kevin became intimate with physical therapy billing and collections. 

Kevin familiarized himself with every nook and cranny of the process so that he could streamline what had previously been an arduous task.

You need to be who you are and let people SEE you, all of you, to attract the ones who get you.

Your content marketing needs to be strategic. As a business owner, the strategy should be that the content you create fills a real need for your audience, and it helps them solve a problem.

Martin Matthews is the co-author of the popular book, “Let’s Fight About Money” 
centered around couples, communication and money. 

He and his wife Chelsea have hosted a digital TV show on The Wooditch Network designed to empower couples to get on the same page with their finances and purpose. 

After fleeing a civil war and emigrating to the United States from Liberia, West 
Africa, Martin was shocked by the lack of financial literacy in the “wealthiest” 
country in the world. Over a decade years ago, he launched his business in the financial industry to help people learn and apply the strategies of the wealthy to build and protect their wealth.

Today he operates various businesses with the primary being an insurance and 
investment agency with clients in 42 states.

Welcome my great friend, Dr. Jason Dean!

By developing a marketing strategy that is carefully thought through and aligns with business goals, you will see a significantly higher return on investment from your marketing efforts.

Writing a plan can make the difference when it comes to realizing startup success. Plans support the process of turning an entrepreneur’s vision into tangible actions by promoting the organization and direction of startup activities.

In the real world, though, entrepreneurs rarely start with the question “To plan or not to plan?” More often than not, they begin with a hazy vision of what success might look like.
In these early stages, they may improvise or experiment to bring this vision into better focus, but as the startup begins to take shape, and innovation and growth become important, a plan begins to become necessary for the startup to succeed.

Here are the 5 P's of marketing:

Product – Describe the product or service offered to the customer by your home business, including the physical attributes of your products or services, what they do, how they differ from your competitors, & what benefits they provide to your potential customers.
Price – Outline the pricing strategies that will help you reach your target profit margin. How you will price your product or service so that the price remains competitive while still allowing you to make a good profit? When calculating price, make sure you take into consideration both fixed expenses (those that don't change) and variable expenses (costs that aren't set), as well as your time and expertise, to ensure you're charging enough to make a profit. Also discuss if your price will be lower or higher than your competition, and how you can justify the difference (i.e. what do buyers get by paying more for your product?).
Place (Distribution) – Indicate where your business will sell its products or services, and how it will get those products or services to consumers. For example, Will you consign your products to local stores? When you know what outlets our product and services will be available, indicate how much you expect to sell in each location. For example, will 65 percent of your sales be done online and 35 percent through face-to-face appointments? Also include any delivery terms and costs, and how those expenses will be covered (i.e. added to the sale of the item). Indicate if there any shipping or labeling requirements that need to be considered and how you will meet those requirements. Finally, outline the transaction process and your return policies.
Promotion – What methods of promotion you will use to communicate the features and benefits of your products or services to your target customers? Will you advertise? If so, where? What percentage of advertising will be handled by each advertising option? How much business do you anticipate each form of advertising will result in? How much is this all going to cost?
People – Decide your sales strategy and the people who will provide sales and service that will be used in marketing your products or services to the customer. Who are the people or sales team that will be providing this service, and what kind of sales training will they receive? Do you plan to offer any incentives to your customer service representatives and how do you plan to measure customer satisfaction?

Evaluating Marketing Effectiveness

As you make your marketing decisions, consider how you'll know what strategies are working and those that aren't. There's no sense in wasting time or money on promotional tactics that don't work. If you use social media to promote your business, you'll want to measure your social media analytics. Consider using A/B testing techniques to make sure you're using your best offers. Whatever form of marketing you use, find a way to quantify results so you can know whether it's worth your time and money to continue to use i

What is a Virtual CMO? - http://virtualcmo.expert/

The Top Business Growth Strategy for 2021

While most are probably familiar with the term return on investment (ROI), return on relationship is a newer concept coined by CMO of Brand Innovators, Ted Rubin. ROR is a concept built on the social media age and the knowledge that connections with customers drive significant growth for modern businesses.

What is return on relationship (ROR)?

Like ROI, return on relationship is a way to measure business success. However, while ROI represents the positive outcomes of your efforts in financial figures, ROR applies to the value that you get out of nurturing connections with customers. This value comes in the form of:

* Recommendations and referrals
* Social media engagement
* Followers and fans
* Loyalty and repeat business
* Social sharing

A business hoping to build a company defined by loyal customers who are willing to support the organization via word of mouth marketing needs a high level of ROR. According to Rubin, the return on relationship is all about organic engagement, sentiment monitoring, and community management.

Provide valuable resources for customers
Focus your business strategy for 2021 on your customers and customer-facing actions, such as adding to the value you deliver to them, and the ways in which those actions assist with your revenue objectives. 

On the sales side, providing more options for financial assistance could help new customers make their purchases. Examples include layaway, structured payment plan services and other payment options that address smaller cash flows and decreased consumer confidence. 

For marketing purposes, you also have considerable time and opportunity to plan content and provide access to similar valuable resources that provide information to  your customers and prospects. These tactics might not deliver immediate revenue, but it can be effective to engage prospects now so they are ready to buy when things improve. 

Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives. 

Take care of your people

A core element of every business plan should be a people strategy. Now more than ever, employers should prioritize taking care of their people — from physical and mental health to quality of life and work-life balance.

In addition, maintaining a strong corporate culture is always paramount, but it is especially crucial with many employees working in a remote environment. There is a wide range of employee-related perks and options that can be incorporated into the 2021 plan, including an employee wellness program; access to an employee assistance program (EAP); paid volunteer hours; flexible scheduling; a generous number of PTO hours; lunch-and-learn sessions; half-day Fridays and more.

When companies take care of their people, it leads to more loyal employees and discretionary efforts.