Growth Driven

https://virtualcmo.expert/

As a leader, leaving a great legacy is arguably the most powerful thing you can do in your career and life because it enables you to have influence well into the future – even after you are out of the picture yourself. 

Legacy building in business contexts can take the form of working to ensure the long-term viability of the organization and leaving it stronger, more productive, and more valuable than it was before. Or, in more dramatic scenarios led by entrepreneurs, creating an entirely new organization. 

Thinking about your legacy is also a great way to ensure that you are taking into account the long-term perspective of your organization and resisting the temptation to make myopic decisions that are overly focused on short-term gain.

Understand your legacy.

First, you need to really grasp why it's important to leave a legacy in the first place.

"The legacy we leave is part of the ongoing foundations of life," says business philosopher and author Jim Rohn. "Those who came before leave us the world we live in. Those who will come after will have only what we leave them. We are stewards of this world, and we have a calling in our lives to leave it better than how we found it, even if it seems like such a small part."

Look back on your own life, and you'll see legacy-leavers everywhere, from the founding fathers of our nation to your parents, former teachers and elder family members. All of these people left you with instructions on how to live—for better or for worse. And now it's your turn to decide what kind of legacy you'll leave for posterity.

https://businessconnection.uk/
https://www.linkedin.com/company/businessconnectioncollective/

UK Lockdown: Growing Business During Lockdown with Jaz Greer

The Business Connection was launched on Wednesday 29 January 2019 by Jaz and Alma Greer as part of the Small Business Hub based at The Community Enterprise Centre in Derby.

Jaz and Alma have been working with Small Businesses for many years and saw a need for a different type of Networking event that specifically met the needs of Micro and Small Businesses.

For many years Jaz Greer has been active on the Networking scene across the Midlands and has led many Networking Groups for others, so now Jaz and Alma felt this was the time to use all that experience and knowledge to assist Small Businesses locally and so the Business Connection was launched!

At Business Connection we are building a Collective of Active Connecting Businesses wanting to Trade through this current situation, Connect with New Markets, Connect with Business Support and Connection with New Business Opportunities in the UK.

The Business Connection does what the names suggests, it gets Businesses Connecting!

In our first year, 2019, Business Connection helped over 150 Businesses in the UK to Connect with each other and develop Profitable Connections for their Businesses.

At Business Connection we build the Know, Like and Trust factor at every meeting and this is part of the formula for networking success that Businesses attending the Business Connection achieve consistently (See our ABC of Networking success to understand these Principles more fully…)

We operate an Invitation Only Policy at Business Connection and this is part of the Success Factor of the Meetings.

The Businesses gathered in the room are Businesses that we know Want to Grow, Want to Connect with other Businesses and Want to Help others Grow their Business and getting that mix of people in a room together is a sure Recipe for Profitable Connections to be made!

Jaz and Alma reach out to Businesses that know share the Values of Business Connection, have a conversation and based upon that issue an invitation to the Meetings. Participants within the Meetings also put forward Businesses they know who would positively contribute to the Meetings and share the Business Connection Values and again Jaz and Alma contact those Businesses and have a conversation before issuing an Invitation to the next Meeting.

https://virtualcmo.expert/

There is a big social media lie out there.

You’ve heard it. We’ve all heard it.

It’s that social media is free.

And if you are trying to make social media 100% free, you might as well forget about using it to build your brand awareness, generate sales or leads, increase website traffic, or be an effective tool in your overall marketing strategy.

Social media is anything but free. There is a social media cost.

In fact, the cost of social media might surprise you.

Social media is free.
Many business owners spend a significant amount of time and energy promoting their business on social media because they view it as free advertising.   

This is a big mistake that results in overwhelm and disappointment.

I’ve witnessed far too many business owners invest all of their time in social media marketing only to be left empty-handed on the other side.

You only need to be where your ideal customer hangs out.  

When assessing which social media platforms to use for your business, it’s important to make the decision based on your ideal customer and which platform they engage with most often.

To help with this, build out a detailed buyer persona that outlines the demographics, buyer behaviors, challenges and goals of your ideal customer.

Your buyer persona will help you identify which social media platform your ideal customer hangs out as well as where they go to get information about your type of business.

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Tips For Good Website Design 

Quick Summary:
The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.

Web page design is more critical for conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn’t necessarily mean how it looks like and feels like but is how it works. Even a simple looking website with exceptional usability and well-structured typically performs amazingly on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.

So, How to Design a Good Website?
Good website design needs a wide range of professionals having expertise in different areas. Their collective efforts need to put in when there is a critical decision to take place. Here in this article, we’ll outline the 8 essential principles of a good website design that must be pondered while developing a website. These design principles will definitely help web designers to develop awe-inspiring designs and to enhance the usability of a website.

When it comes to website design, there are so many different styles and directions in which your website can go: it can be anywhere from classy to minimalistic, from playful and vibrant to sleek and modern. 

While your final look-and-feel should exude your personal style, line of work, and brand identity, there are a few ground rules that are always applicable. 

Great web design feeds into your user experience and functionality, while being easy to understand at first glance. Below we’ve gathered five simple website design tips to help make your site effective and compelling:

Web design tips for an outstanding website

Keep your homepage minimalistic and free of clutter

Design with visual hierarchy in mind

Create easy to read website content

Ensure your site is easy to navigate

Stay mobile friendly

Robert Nahas has written approximately 60 books for aspiring authors and entrepreneurs. 

https://www.linkedin.com/in/robertsnahas/

Over the past two decades, he has become expert in crafting impactful books that increase interest, inspire and motivate readers to take action. 

This unique type of book positions the author as THE authority in their field, directly influencing their level of success in how much money they make and the magnitude of impact they make upon their community or the world at large.

DID YOU EVER WONDER WHY IT'S SO DIFFICULT TO GET THE RIGHT PEOPLE TO TAKE YOU SERIOUSLY?
We create books that get people to listen and respond to your message so you can make a big difference and be a huge success.

Why is it that most people don't heed your advice when you try to help them?
Why do people mistrust those who can help them the most?
Is your success and expansion happening slower than you'd prefer?

In the back of your mind, you know that if you had a published book, if you included BESTSELLING AUTHOR to your name, things would be different.

But every time you start to think about it, you become overwhelmed and have no idea where to even start.

I know this because it's the #1 challenge people have with getting their books written.

Since 1999, I've written about 60 books for entrepreneurs, celebs, VIPs, pro athletes.... And I mentor people just like you to have a special kind of book that creates massive influence.

WRITING, EDITING, COVER DESIGN, BESTSELLER MARKETING, INFORMATION PRODUCTS
I've also built an all-under-one-roof company of passionate, skilled individuals who help to bring your ideas into lucrative products.

Book Marketing

With over 35 years of hands-on business survival experience and extensive marketing training, I help clients reach high-level goals: making bestselling authors, top influencers and the occasional millionaire, through “done-for-you” campaigns or “do-it-yourself” mentoring programs.

After 14 years in Texas and being a partner in a successful accounting business, Lisa Bloomfield wanted to be closer to her sister, nieces and nephew.  

Lisa has 20 years accounting & tax experience, and has a Masters Degree in Accountancy and has prepared taxes for most of her career, worked  in municipal accounting for a decade and also holds licenses for financial services.

https://virtualcmo.expert/

What is a brand?
Simply put, your brand is defined by a customer’s overall perception of your business.

The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”

Your brand is your reputation!

In today’s market, a successful brand has to be consistent in communication and experience, across many applications:

Environment (storefront or office)
Print collateral, signage, packaging
Website & online advertising
Content publishing
Sales & customer service
Internal (with employees)
Now, brand building being simple? The truth is: branding doesn’t happen overnight…or even in a few months.

Building a brand is definitely a process and requires a strategy. However, the ongoing effort will result in establishing long-term relationships with your customers.

This can lead to a steady increase in leads and sales, word-of-mouth referrals, and advocacy for your products or services.
It’s also important to note that about 75 percent of startups survive their first year, 69 percent survive the first two years and only half reach five years, according to Forbes.

Building the fundamentals of a small business can take about a year but most small businesses take at least two to three years to reach profitability.

Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.

As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.

My favorite piece of advice to any entrepreneur is to build a brand, not just a business.

This is what will give you massive growth and raving fans.

How do you build a brand?
Look:

Branding is much more than just a cool logo or a well-placed advertisement.

You need to do more.

Strategic Fit

Strategic Fit expresses the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment. 

It is important to differentiate between resources and capabilities. Resources relate to what is owned by the company, whereas capabilities describe the accumulation of learning the company possesses.

A unique combination of resources and capabilities can eventually be developed into a competitive advantage which the company can profit from.