Growth Enablement Madness

In this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing businesses, whether they be new startups or long-time mid-market companies looking to move up market.

Other talking points during the show include:  

• How subscription models change the narrative focus from the product to the customer relationship;
• How this go-to-market approach fuels customer trust and increases the value of the relationship.
• Tips and best practices for companies looking to incorporate subscription models and ensure they get it right the first time!

RELATED LINKS  

• Connect with Anne on Twitter and LinkedIn.  
• Take a look at Anne’s published books and blogs.
• Check out the BrainSell blog for all things Growth Enablement!  
• Intro and Outro music by Sam Ward. 

In this episode of the Growth Enablement Madness podcast, we sat down with Eliav Cohen, Founder of The Bot Lab. We discussed how chatbots position companies to fuel growth and scale across multiple business functions. We also discussed how businesses can incorporate chatbots into their business strategy that provides a personalized experience for each customer.

Other talking points during the show include:  

• What most businesses are overlooking with chatbot usage in modern go-to-market initiatives.
• How to identify where in your business chatbots can help fuel growth and scale.
• An update on The Bot Lab’s latest startup, Helium, a new chatbot experience designed to help companies engage with prospects on third-party publisher websites instead of having display ads redirect prospects to your website.

RELATED LINKS  

• Connect with Eliav on LinkedIn.  
• Learn more about The Bot Lab.
• Learn more about Helium.
• Check out the BrainSell blog for all things Growth Enablement!     
• Intro and Outro music by Sam Ward. 

In this episode of the Growth Enablement Madness podcast, we sat down with Jeff Baumet, Co-CEO at the branding solutions company Club Colors. We discussed what Jeff and his team were doing to position themselves for growth with a “scaling up” mentality. We also discussed how Club Colors fared during the COVID-19 pandemic, as well as lessons learned from working with BrainSell on a migration to a new ERP solution. 

RELATED LINKS 

• Connect with Club Colors on  LinkedIn. 
• Learn more about Club Colors here!
• Give the In the Club Podcast a listen!
• Check out the BrainSell blog for all things Growth Enablement!    
• Intro and Outro music by Sam Ward.

In this episode of the Growth Enablement Madness podcast, we sat down with Aaron Harris, Global CTO at Sage. We discussed what Aaron has learned during his time at Sage and what comes to mind when he reflects on his work. We also discussed how AI trends are impacting the growth and evolution of Account and ERP solutions for growth-focused businesses, as well as how it is one of the most exciting factors helping companies grow at scale. 

Other talking points during the show include: 

• What’s new at Sage and the ongoing initiative to scaling up Sage Business Cloud.
• How the acquisition of Task Sheriff impacts these scaling initiatives at Sage.
• Aaron’s recent job as a judge during the “Girls in AI Global Hackathon,” including memorable uses of AI from the event that can be applied in business today.
• Forward-looking thoughts on how Sage will continue to grow and scale its business management and account platforms.

RELATED LINKS 

• Connect with Aaron on Twitter and LinkedIn. 
• Check out the Girls in AI Global Hackathon!
• Learn more about all the cool things going on at Sage!
• Check out the BrainSell blog for all things Growth Enablement!    
• Intro and Outro music by Sam Ward. 

In this episode of the Growth Enablement Madness podcast, we sat down with Craig Charlton, CEO of SugarCRM. We discussed Sugar’s recent branding and positioning change and how Craig has seen the software industry evolve during his time at the company. We also discussed how SugarCRM envisions itself enabling your customers and potential customers to grow their business.

In this episode of the Growth Enablement Madness podcast, we sat down with Nancy Harris, the EVP for Sage North America. We discussed how SMBs are rebounding in this economy after the pandemic, as well as the important role back-office teams play in it. We also discussed Nancy’s upcoming retirement and hear her reflections on the ERP world during her time at Sage.

Other talking points during the show include:

• How the Sage product has evolved to strengthen accountants with automation and other tools to scale workload.
• The three main pillars of business sustainability, and how SMBs can promote growth strategies in their own businesses. 
• How employers can create an environment for employees to be appreciated, respected and heard.

RELATED LINKS

• Connect with Nancy on Twitter and LinkedIn.
• Check out the latest research from Sage on business sustainability.
• Read more about Sage’s Sustainability & Society Strategy.
• Check out the BrainSell blog for all things Growth Enablement!   
• Intro and Outro music by Sam Ward.

In this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they want.

Other discussed during the episode include:

• What exactly the “Dark Funnel” is, why companies tend to lose buyers there, and how this has grown into a bigger concern over the past couple of years.
• The role of data in helping companies gain clearer visibility in the Dark Funnel.
• How 6sense tackles the urgency for better data and insights in the market.
• How business leadership has changed over the last several years, especially in the software/SaaS industry.
• Tips for business leaders looking to fuel growth and scale!

RELATED LINKS

• Connect with Latané on LinkedIn and Twitter!
• You can find a copy of her book here.
• Learn more about 6sense here.
• Check out the BrainSell blog for all things Growth Enablement!   
• Intro and Outro music by Sam Ward.

In this episode of the Growth Enablement Madness Podcast, we sat down to chat with Laura Fitton, the Founder of Enough.co! Laura helps companies better understand how their earnings, spending, savings, and investments impact the ongoing climate crisis. The goal is to help educate businesses on climate-friendly business growth with the hopes of slowing, stopping, and eventually reversing the climate crisis.

Other topics discussed during the podcast include:

• Why it is vital for companies now more than ever to make climate-friendly business decisions.
• Where the climate economy currently impacts modern growing businesses.
• Tips and strategies on how to create a climate plan for your business.

RELATED LINKS

• Connect with Laura on Twitter and LinkedIn!
• Learn more about Enough.co here.
• Check out the BrainSell blog for all things Growth Enablement!   
• Intro and Outro music by Sam Ward.

In case you’ve been living under a rock, the COVID-19 pandemic caused rampant disruption within the business community. As offices closed and some employees began to work remotely, businesses rapidly began looking for ways to compensate for the uncertainty impacting everyone’s lives.

Industry expert, author, and thought leader Todd Caponi says that we’re now in an era where the emotional cost of change is “zero.” Changing jobs is like changing your cable provider. So, how do businesses create a work environment that matters to their employees?

In this episode of the Growth Enablement Madness Podcast, our host Jim Ward and BrainSell’s VP of Marketing Sarah Reed chat with Caponi about how business leadership changed over the last 16 months. The group also shared their thoughts on the importance of creating strong business functions with a mission-based work environment to help employees like the work they do.

Other topics discussed during the episode include:

• How a desire for certainty impacts employee — not just customer — relationships.
• How to create a mission-purpose work environment within your company.
• Examples of companies that created a mission-purpose work environment.
• An in-depth look at Todd’s new podcast that chronicles the history of the sales profession.

RELATED LINKS

• Connect with Todd on Twitter and LinkedIn.
• Learn more about Todd’s work here.
• Listen to Todd’s new “The Sales Historian” podcast here.
• Check out the BrainSell blog for all things Growth Enablement!   
• Intro and Outro music by Sam Ward.

Moving to the cloud gave growth-focused businesses a wealth of data to help fuel their go-to-market initiatives. With traditional technology like telephony now grabbing a firm hold of the Cloud, there is even more data for growing businesses to use. 

As the GM and Head of North America at Aircall, Gianna Scorsone is at the front of the charge helping educate companies on the growing importance of data-fueled businesses. Tools like Aircall make it easier for salespeople and other users to track engagement with prospective customers and offer more genuine, contextual customer experiences. 

In this episode of the Growth Enablement Madness Podcast, our host Jim Ward and BrainSell’s VP of Marketing Sarah Reed sit down with Scorsone to discuss how Aircall is leveraging data and insights to help its customers grow. The group also discusses what is going on at Aircall and how they are building a cloud-based call center for growth-focused businesses.

Other discussion topics from this episode include: 

• What growth enablement means to Gianna in her own words! 
• The overwhelming amount of data that can be collected from a cloud-based telephony system. 
• How Aircall is positioning itself as a growth enablement partner for its clients. 

RELATED LINKS 

• Connect with Gianna on LinkedIn! 
• Learn more about Aircall here. 
• Check out the BrainSell blog for all things Growth Enablement!    
• Intro and Outro music by Sam Ward.