Growth Experts with Dennis Brown

In this episode, I'm gonna share with you "7 Signs You Will Become A Successful Entrepreneur". For those of you who're new to the podcast, I have been an entrepreneur for the last 25 years and these 7 signs came from my 25 years of experience of meeting thousands of entrepreneurs. So do some self-examination, jot down some notes, tune in and enjoy!

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Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he's been helping his clients achieve their goals through digital media and storytelling, as he's an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest.

Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising.

During this interview, we discuss:

1:52 – About Bob Regnerus

4:11 – When was your recent book released, what is it about, and who is it for?

5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about

6:49 – What is Deep Funnel Marketing and Retargeting and why are they important?

13:03 – Retargeting vs. Cold Traffic + A common mistake people make

15:02 – Most funnels repel too many people: There are people falling off your funnel that don't need to be falling off your funnel.

17:04 – Establishing and creating a retargeting campaign

18:04 – Strategy #1 to implement when you're trying to scale: Leading with content with the article strategy

22:33 – A cost of conversion comparison

25:47 – Strategy #2 to implement when you're trying to scale: The video strategy

29:28 – Establishing your relationship with your customer + Differentiating yourself

30:51 – Bob's favorite growth tool other than his own

31:56 – His most recommended books

32:51 – How to connect with Bob and buy his book

Plus, a whole lot more!

Bob's Websites and Resources:

Feedstories

Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews

Breakthrough Advertising by Eugene M. Schwartz

80/20 Sales and Marketing by Perry Marshall

Start With Why by Simon Sineck

Monday

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In today's episode, I'm gonna talk about 7 lessons that I had learned that will help you become a millionaire entrepreneur. As for me, it wasn't like I launched my first business and then instant riches, that did not happen to me. But here are 7 lessons that I wished I had known that could've got me there faster. Tune in and enjoy!

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Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he's seen in SEO in the last few years.

Tune in to learn which aspects of SEO aren't working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO's effectiveness.

During this interview, we discuss:

1:51 – About Chris Porteous

3:07 – Did you raise any capital for your ventures or did you bootstrap?

3:21 – Chris's take on the question: Is SEO dead?

4:34 – In the four years you've been growing your agency, what are the biggest changes you've seen in SEO?

8:08 – Building a holistic footprint for better results: The larger it is, the easier you're going to rank for more valuable keywords

10:45 – How does SEO tie in to social media?

14:16 – The power in shifting to publishing fewer blogs per month and focusing on higher quality

18:06 – Updating your content + Incorporating user/client questions into your website copy

19:21 – An exciting SEO process they're using right now to build out their footprint

21:31 – The big takeaway from this episode: Integrating SEO into your entire marketing funnel

22:07 – Chris's favorite growth tool

22:47 – His most recommended books

23:38 – How to connect with Chris

Plus, a whole lot more!

Chris's Websites and Resources:

Email Chris: [email protected]

Grey Smoke Media

My SEO Sucks!

Quora

Ahrefs

The 4-Hour Workweek by Tim Ferriss

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In this episode, I'm gonna talk about "4 Big Distractions That Could Literally Derail Your Business". We all know that distractions are everywhere and the key to becoming a successful entrepreneur is to stay very, very focus. So tune in because you don't want to miss this one. Enjoy!

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Tim Higham is an entrepreneur with 25+ years of experience and several exits under his belt. He is currently the leading visionary and creator of AscendTMS, the world's most popular TMS (Transportation Management System) software with over 30,000 customers in 20 countries. Tim is here to talk about how he is leveraging a unique partnership model to grow his business. He explains how the model works, who his first big partnership was, and the framework for how he monetized this partnership model. Tim also details how he scaled his processes holistically and nurtures his client relationships so that everyone profits.

Tune in to hear some wise words on the benefits of using a milestone approach when going digital and the disadvantages that arise when you have too many developers on a project.

During this interview, we discuss:

2:45 – What is TMS and how did Tim get into this industry?

13:44 – How a partnership model took Tim's business to the next level

18:40 – Who the first big partnership integration Tim got was

20:15 – The framework for how he was able to monetize this model

22:18 – How Tim scaled his processes holistically after delivering customers to his clients + How he nurtures his relationships with his clients

27:24 – Using a milestone approach: The whole world is going digital, but you don't need to solve the entire digital paradigm shift overnight…

29:57 – The downfall with having too many developers on a project

31:02 – Tim's favorite growth tool

31:51 – Tim's most recommended book

34:08 – How to connect with Tim

Plus, a whole lot more!

Tim's Websites:

The E-Myth by Michael E. Gerber

Learn more about AscendTMS

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During this solo episode I tackle the question, "Is content still KING?" as opposed to the growing trend and importance of "User Engagement"

Fact is there are over 7 billion people and 1 billion blogs, so content marketing and SEO is harder than ever.

Last but not least, I share 4 reasons why I focus on user engagement vs reach and virality when it comes to generating more leads and sales for my business.

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Oliver Chwojko is Growth Experts' resident Google Ad Expert and works with Triple R Marketing. Oliver is here to discuss our new remarketing campaign and to explain how to generate leads and sales by using Google Ads in the cold traffic, where it can scale up. We break down the purpose and strategy behind this basic search campaign and even dive into Google's new campaign for increasing brand awareness and engagement, Discovery Campaigns.

Tune in to learn about the update that Google is launching soon for credit-related ads, the biggest factor to consider when launching Google Ads, and how we're using a quiz and a webinar as strategic parts of the marketing funnel to achieve a specific goal in the campaign. Stay connected with Growth Experts to see the results of our campaign!

During this interview, we discuss:

2:05 – Introducing our campaign study

3:10 – The first step in creating a cold audience list from existing traffic

4:09 – Creating brand awareness with keywords

4:47 – The goal of the campaign + Their strategic plan for reaching that goal

7:40 – Oliver's thoughts when I shared this idea with him

8:53 – Why our ads stand out (in a non-salesy way)

10:34 – Breaking even as a win: Return on ADSPEND

12:15 – The purpose of this basic search campaign

12:39 – The biggest factor to consider when launching Google Ads

13:08 – Data Oliver is gathering based on different audiences

15:12 – Google's new type of campaign for increasing brand awareness and engagement: Discovery Campaigns

16:47 – Update on zip code targeting with ads about credit-related products

18:21 – How to contact Oliver

Plus, a whole lot more!

Oliver's Website:

Email Oliver

Call or Text Oliver: (941) 356-4481

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In this episode, I'm gonna share with you "How to grow your email list and increase sales with online quizzes!". Listen to this very simple 6 part framework that will help you start your own quiz, grow your email list, and start increasing sales. Enjoy!

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Jordan West is an entrepreneur who almost went bankrupt owning a Mexican chain restaurant. He's built multiple 7 figure businesses and now helps eCommerce stores move from 6 to 7 figures in revenue using strategies he uses on his own business. Jordan and his family own a clothing brand called Little & Lively, as well as an eCommerce marketing agency called Mindful Marketing. He also hosts the Secrets to Scaling Your eCommerce Brand Podcast. Jordan is here to speak on how he was able to generate over $250,000 in eCommerce sales in 24 hours with no direct paid ads.

Tune in to learn the steps he took to develop his strategy, including gating his website, creating a VIP group, and an SMS list. Jordan explains how he's able to scale a very personal message that's included with every purchase and shares two books that helped him on his entrepreneurial journey.

During this interview, we discuss:

2:37 – About his eCommerce brand, marketing agency, and mastermind

6:00 – The breakdown of Jordan's strategy for generating revenue: VIP group + SMS list

12:22 – With paid ads, how did you get people to go from a Facebook ad onto the SMS list?

13:53 – How often to message people on your SMS list

15:10 – Password protecting your website during launches

16:38 – How many products/SKUs did you release in this launch?

17:00 – The caveat to paid ads

17:50 – The special extra they're including with every order + How they're managing it at scale

19:32 – Some valuable strategies aren't scalable

20:13 – Jordan's favorite growth tool

20:55 – Jordan's most recommended book

22:18 – How to connect with Jordan

Plus, a whole lot more!

Jordan's Websites:

Contagious by Jonah Berger

Shopify

Profit First by Mike Michalowicz

Mindful Marketing

Little & Lively

Join Jordan's Mastermind

Email Jordan

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If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

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