Growth Experts with Dennis Brown

During this solo episode I talk about what are sales triggers PLUS I give you a list of 20 B2B sales trigger you need to be listening for. I also share how to find and stay on top of sales triggers when it comes to your prospects and customers. PLUS a whole lot more.

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Dr. Angela Lauria is the Founder of The Author Incubator and the creator of the Difference Process for writing a book that matters. Angela details the framework for how to write a book in 24-48 hours, even if you hate writing. She explains how to figure out the best topic to write about, creating the structural outline for your book, when and how to write your book in a timely manner, and why using a reward system is a great method of setting yourself up for success. Angela also offers great advice for not taking too long to write your book and how to ensure you get your book published by a certain time.

During this interview, we discuss:

00:53 – A bit about Angela's background and the topic of today's episode

5:47 – The Author Incubator's services + Direct Response

7:27 – What channel she uses the most to get leads

8:19 – Are more people writing books because they have time during the coronavirus quarantines? + Pivoting to virtual events and reorganizing her business

11:04 – How to win $100 just for listening to this podcast!

12:08 – How to write a book in 24-48 hours: The hardest thing is picking a book topic effectively

16:10 – Coming up with an easy structure for your book + Incorporating your personality

19:57 – Figuring out when and how to write your book in a timely manner + Tips for not taking too long to write it

23:29 – Changing your mindset on writing books

25:34 – Another way to write your book: One chapter per week for 12 weeks

27:17 – Setting yourself up for success: Use a reward system

29:23 – Angela's #1 piece of advice regarding publishing

30:34 – Angela eliminated her email to increase productivity?!

32:11 – Her most recommended book

33:27 – How to get in touch with Angela

Plus, a whole lot more!

Angela's Websites:

Get all of Angela's Books for FREE!

Connect with Angela in LinkedIn, Twitter & Facebook @TheAuthorIncubator

Follow Angela on Instagram @AuthorIncubator

The Big Leap by Gay Hendricks

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During this episode I talk about how to put the 80/20 rule on steroids. Of course the 80/20 rule is also known as Pareto's principles. Which says that 80% of your effects come from 20% of your causes.

BUT in this episode I talk about how with one simple tweek you can leverage an even more powerful principle called the 64-4 rule.

This is all about maximizing your time by investing it wisely but only in the activities that give you the biggest ROI and/or impact on your business.

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Derek O'Carroll is the CEO of Brightpearl, a retail operations platform for retailers and wholesalers. Derek worked with many startups and has made many exits in his career. He got involved with Brightpearl when it wasn't profitable and is here to talk to us about how he facilitated Brightpearl's turnaround. Derek details the process he went through to evaluate what was working and what wasn't, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl's churn and dollar retained revenue, as well as the strategies Brightpearl uses to get new customers.

During this interview, we discuss:

1:08 – A bit about Derek's background

3:00 – Introducing the turnaround of Brightpearl

3:30 – What is Brightpearl and why did Derek choose to work for Brightpearl?

5:09 – How Derek identified companies in markets that could be disrupted

6:33 – The size and scope of Brightpearl: Now & Then

9:14 – How to win $100 just for listening to this podcast!

10:16 – The strategies they're using to get new clients

13:01 – How Derek evaluated what was working and what wasn't working at Brightpearl

15:20 – Adjusting pricing + Getting rid of unprofitable customers

17:30 – Changing the culture to drive profitability

18:27 – The key project that Derek started when he joined Brightpearl

19:50 – Big takeaways from that project

22:18 – Impacts of changing pricing and customer focal point on churn and dollar retained revenue

24:08 – What they changed within their engineering team to control the growth of legacy

26:27 – What is Derek's dream business superpower?

28:22 – Derek shares his favorite growth driver.

28:58 – His most recommended books

29:30 – How to get in touch with Derek

Plus, a whole lot more!

Derek's Websites:

Follow Derek on Twitter Brightpearl

Escaping the Build Trap by Melissa Perri Rubicon by Tom Holland

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In this episode, I'm gonna share exactly "How to Increase Sales By Up to 270%". Yes, you heard me right, by up to 270%! It's a strategy that I have been using since 1994 and it's called "Social Proof". Tune in to find out how it can also help you grow and even close more sales. Enjoy!

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John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you're using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. Tune in to learn why it's critical to get your business online and the value in focusing on content marketing and what's important to your audience.

During this interview, we discuss:

2:18 – Orca Pacific's evolution and growth

4:31 – Has the covid-19 pandemic heightened the need for brands to get on Amazon?

6:33 – The strategy that leads to Orca Pacific's customer acquisition

9:38 – Trend #1: Search & Display Advertising

12:50 – Trend #2: Budgeting with KPI's

14:40 –Trend #3: SEO & Content Strategy

15:51 – Examples of native content on Amazon

17:23 – Insight on browse and research behavior on Amazon

18:04 – Brands to look at for inspiration on Amazon content

19:18 – John shares his takeaway regarding Amazon's fast-changing environment & thinking outside the box

19:53 – What is John's dream business superpower?

20:40 – John shares his favorite growth driver.

21:25 – His most recommended book

Plus, a whole lot more!

John's Websites:

Connect with him on LinkedIn

Orca Pacific

Listen to his podcast: eCommerce Deep Dive

Evernote

Traction by Gino Wickman

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Andy Seth is the CEO of Flow Marketing and has 4 successful 7 figure exits as an entrepreneur. Flow Marketing is recognized as being in the top 10% of B-Corps worldwide and they are the first agency in the nation to be accredited with federally registered apprenticeships. He also helped more than a thousand low-income students go to college on scholarships.

During this interview we discuss:

1:46 - How Andy helped send a thousand plus students to college on scholarships.

5:42 - Why did Andy started Flow Marketing and what's Flow Marketing exactly?

9:47 - Andy implemented policies to help his leadership team get into "Flow State" and then this happened as a result!

12:22 - What is the definition of "Flow State?"

13:18 - Andy shared exactly how we can put ourselves into Flow State.

14:37 - The 4 components to the energy cycle of flow.

17:24 - Can I tap into Flow State everyday?

19:05 - How can we start achieving or tapping into Flow State?

21:44 - Can I make it into a routine?

25:52 - Andy shares his favorite growth tool/software.

26:14 - He recommended one of his favorite book to us.

PLUS A WHOLE LOT MORE!!!

Andy's Websites:

www.andyseth.com

www.feelmeflow.com

Get Andy's Book called "Bling"

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In this episode, I'm gonna talk about "How to Grow Faster By Doing Less". I'm also gonna share the difference between MULTI-tasking and MONO-tasking! It's all about prioritizing and getting focused. So tune in and enjoy!

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Ac Evans is a pioneer in conversational marketing and the CEO and Co-Founder of Drips.com. Drips is the first conversational texting company of it's kind. They founded a new category and are leading the way for some of the world's biggest brands in the world to use automated humanized conversations at scale.

During this interview we discuss:

1:59 - AC shares what exactly is Drips.com and how how they humanized the automated conversations.

4:03 - The experience of their clients and how they leveraged this to enhance their target market.

7:19 - He shares their growth numbers and stats.

9:25 - Are they planning on raising capital?

10:16 - How they managed grow rapidly even while bootstrapping finances.

13:16 - AC shared exactly how they leverage partnership marketing to see huge growth.

17:01 - What's the difference between channel marketing and partnership marketing

20:24 - How focusing on companies that you have the most symbiotic relationship can bring about huge success to both you and your partner company

23:26 - AC shares his favorite growth tool/software.

25:49 - He recommended one of his favorite book to us.

Plus a whole lot more!

Ac's Websites:

www.drips.com

Connect with AC on LinkedIn!

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In this episode, I share 5 reasons why you need to start a YouTube channel in 2020. If you are on the fence about starting a YouTube channel or think it's too late, you definitely need to tune into this short episode. Enjoy!

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