Growth Experts with Dennis Brown

Jackie Ulmer is a business skill and mindset coach that specializes in helping solo entrepreneurs with their marketing, messaging, follow up, and time and productivity management. She launched her business in 1994 and has sold products/services in over 40 countries using the exact strategies she teaches.

During this interview we discuss:

2:00 - Jackie tells us her unique backstory.

5:25 - She shares the business superpower she wishes she had.

11:19 - What is appreciation marketing?

13:21 - Jackie shares exactly how she uses appreciation marketing to grow her business.

16:54 - How to stimulate conversation and enhance the relationship with your client.

20:41 - She shares some results from some of her past campaigns.

25:07 - Jackie shares her experience with referral marketing.

28:33 - She shares her favorite growth tool/software.

30:14 - Jackie recommends one of her favorite books.

Jackie's website:

Get A FREE Sample of Jackies Appreciation Marketing System

www.streetsmartwealth.com

www.jackieulmer.com

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PJ Taei is the founder of Uscreen which is an all in one video distribution and monetization platform helping over 5,000 brands sell videos online.

During this interview we discussed:

1:19 - PJ shares exactly what his business UScreen does and why he started it.

4:55 - We discuss the #1 strategy that they are using today to acquire new customers.

6:40 - He shares the one business superpower he wishes he had.

8:56 - PJ shares with us their #1 Video Marketing Strategy.

12:31 - How to leverage videos on the right social platforms.

15:00 - We talked about other key strategies on how to use video to grow your business.

17:15 - Tips and technique on how a video be an effective lead generation tool.

20:29 - PJ shares his favorite growth tool/software.

21:05 - He recommended one of his favorite book to us.

PJ's websites

www.uscreen.tv

[email protected]

Connect with PJ on Instagram

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Nick Francis is the co-founder of Casual Films which is a video production agency that helped create over 10,000 videos for his clients like Facebook, Google, Redbull, Chanel, and Samsung. He is also the author of the new book called "The New Fire" and also a podcast host for "The Better Video Podcast".

During this interview we discuss:

1:10 - Nick shares the story about how his journey to filmmaking began.

5:23 - Nick shares the one business superpower he wishes he had.

6:58 - He shares the #1 strategy they use to get clients today.

10:00 - Why Youtube contacted Nick to share how he was getting so much engagement with his videos.

15:02 - Nick shares key elements to creating highly engaging videos that your audience will love.

18:25 - The science of empathy and how it affects us through watching videos.

21:32 - The result if your target audience would feel the emotions that you were trying to convey.

25:53 - He shares his favorite growth tool/software.

26:20 - Lastly he recommends one of his favorite books (besides his) to the audience.

Nick's websites:

Connect on LinkedIn

www.casualfilms.com

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Ed Vincent is the founder and CEO of Festival Pass which is a flat rate monthly subscription service that allows members unlimited access to festivals. Long history as a data entrepreneur including head of data for MoviePass.

During this interview we discuss:

- How and why Ed decided to launch Festival Pass.

- He shares his experience and what he learned during his time as head of data at MoviePass.

- Then we discuss how Ed and his team plan to grow Festival Pass to $40 million ARR in 2020.

- He shares 2 key metrics required in order to scale the business profitably.

- Ed shares his 2 fold customer acquisition strategy.

- The importance and focus on local media to generate new subscribers.

- How they plan to leverage PR to create awareness and drive subscriptions.

- Ed talks about a unique customer acquisition strategy that involved a corporate employee retention program.

- He shares how they are leveraging equity to procure large media partnerships.

- We talk about how Festival Pass is aggregating event partners.

- The economic breakdown of how the Festival Pass can afford to offer access to events on a flat rate basis.

- Ed shares his favorite growth tool/software.

- He recommends one of his favorite books to the audience.

Ed's websites

www.festivalpass.com

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Anthony Sarandrea went from door to door sales to growing a company that does over $100k/day in revenue. He currently runs a portfolio of websites in the financial niche including Pocketyourdollars.com. He's also been featured as one of the top "under 30 year old" entrepreneurs and was featured along side Snapchat's founder Evan Spiegel as one of the "Entrepreneurs that are changing the world".

During our interview we discuss:

- Anthony shares the business super power he wishes he had.

- The importance of understanding your customers "real why" and how to uncover them.

- Anthony talks about how and why he focuses on top of the funnel marketing with both organic and paid channels.

- How to move top of the funnel leads down the funnel and convert them into an inbound leads.

- Why Anthony decided to focus on driving leads to his partners vs trying to sell them all internally.

- We talk about a video marketing strategy that is working really well for his business.

- The importance of disrupting peoples patterns when it comes to marketing.

- Anthony shares his #1 paid marketing channel including why.

- He shares his favorite growth tool/software.

- Anthony recommends one of his favorite books.

Anthony's website:

Follow Anthony on Instagram

www.anthonysarandrea.com

www.pocketyourdollars.com

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Geoff Atkinson is the former SVP of Marketing at Overstock.com where he grew SEO from a $0 to $300 million channel in the late 2000s. He went on to start Huckabuy, a software company disrupting the SEO industry with software services that automate structured data and dynamic rendering on websites. Prominent customers include SAP, Salesforce, and Concur among many others.

During our interview we discuss:

- The biggest lesson he learned while growing Overstocks SEO channel from zero to over $300 million in revenue.

- I ask Geoff if he could pick any business super power what would it be?

- We discuss key SEO trends that will drive traffic, brand and sales in 2020 and beyond.

- Changes Google is making to improve the user experience.

- The future of voice search and who is going to control it?

- Geoff shares 2 key strategies you need to understand to prepared for the future of SEO.

- The importance of understanding structured data markup.

- He shares why he believes dynamic rendering will be an HUGE component of SEO in the future.

- Geoff shares a case study where a large brand was able to grow organic search by 75% by integrating both structured data and dynamic rendering.

- He shares the #1 channel Geoff's company, Huckabuy, is using to get new clients.

- We talk about his favorite growth tool.

- Lastly he recommends one of his favorite books to the audience.

Geoff's websites:

www.huckabuy.com

Connect on LinkedIn

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Bill Cates is an author, speaker and entrepreneur who has sold two seven figure businesses. He's quite the adventure seeker and has even climbed Mount Kilamanjaro. He also just released a new book called, Radical Relevance.

During our interview we discuss:

- Bill shares the one business super power he wishes he had.

- What exactly is radical relevance?

- He unpacks the entire concept of how to leverage "radical relevance" to get more clients.

- The importance of defining your true "value proposition?"

- Why it's important to give your customer a seat at the table.

- Why it's important to lead with empathy.

- The importance of deal with a buyers fear of lose before the potential of gain.

- All things being equal people do business with people they like.

- Several ways that businesses can differentiate itself from the competition.

- A confused mind will not take action and the the power of clarify.

- He shares his favorite growth tool/software.

- He recommends one of his favorite books for the audience.

Bill's websites:

www.radicalrelevancebook.com

8 Simple Steps to Achieve to Reach Exponential Growth

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In this episode I talk about 3 deadly LinkedIn mistakes that I see people making every single day. If you avoid these mistakes you will be ahead of 90% of the crowd on LinkedIn.

FREE EBOOK - "7 Habits of Highly Successful LinkedIn Users"

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Amir Reiter is the cofounder and CEO of Cloudtask, a managed workforce provider that helps businesses increase their sales and retention with outsourcing. Cloudtask is growing rapidly and is currently doing over $5 million per year in sales..

During our call we discuss:

- Amir shares a B2B case study about a client that achieved an 11X ROI using Cloudtask.

- He shares the one business super power he wishes he had.

- We talk about how Cloudtask was boot strapped but is planning to do a capital raise sometime in 2020.

- Amir shares exactly how Cloudtask uses an omnichannel approach for sales.

- 3 ways to use omnichannel to grow and sales and retain customers.

- We talk about 2 key steps when launching your omnichannel sales initiative.

- The importance of having a sales-enablement playbook

- Amir shares the #1 channel that his company is using to get new clients.

- Amir shares his favorite growth tool/software.

- He recommends one of his favorite books for the audience.

Amir's websites:

www.cloudtask.com

Connect on LinkedIn

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Adam Robinson is the co-founder and CEO of GetEmails.com, which is the worlds first ever email based retargeting software. He recently relocated from NY to CO because he is an avid skier.

During our call we discuss:

- How his roommate, one of the founders of Vimeo, inspired him to become an entrepreneur.

- Adam shares the business super power he wishes he had.

- He shares how and why his original plan failed, which cost him over hundreds of thousand dollars.

- Why he pivoted to GetEmails.com and why it was the best decision.

- We break down the 66% email open rate case study which blew my mind.

- Best practices for engaging new email subscribers.

- Adam shares how one of his ecommerce clients got a 10x ROI using his service during their Black Friday campaign.

- He shares how a publishing client was able to lower his cost per lead by 80%.

- We talk about how GDPR and CAN-SPAM laws impact this email retargeting strategy.

- Adam shares his favorite growth tool/software.

- He recommends one of his favorite books.

- PLUS a whole lot more.

Adam's website:

www.GetEmails.com

[email protected]

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