078: Growth Strategies for Business WITH JESSICA WILLIAMSON

With us today is Jessica Williamson, owner of JTW Design. Jessica graduated from the Virginia Polytechnic Institute and then spent the next 10 years working alongside many of the world’s top commercial designers and architects at Gensler in Washington DC. In 2010 she launched JTWdesign where she now offers residential design in the Virginia area. 

Jessica is sharing a business challenge with us today focused on company growth. Her business has been steadily growing and she is feeling pressure to grow more. We unravel some of the feelings and expectations that she is facing so that she can make a plan to move forward and grow in a way that is true and authentic to her and her team – and that results in the best offerings for her clients. 

Enjoy. 

Topics Mentioned:

• Growth
• Potential
• Team
• Space

Key Thoughts:

• My biggest challenge is trying to decide how much to grow. - Jessica (3:49)

• It’s not even the level of projects, it is the trust that we’ve garnered with our clients, with the industry. - Jessica (15:31)

• I think there is something to dig into on the fear of being left behind. - Michele (16:00)

• So maybe the growth is not to take on more work, but to take on more of the better work and less of the non-aligned work that maybe was aligned in the last one to two years but is not now. - Michele (17:43)

• I don't know how to change and grow the day to day to be able to work less, and keep that level of output. - Jessica (37:14)

• It seems tedious, but it will free you up in the biggest way. - Michele (41:05)

• I am reI'm really trying hard not to reinvent the wheel and not to touch something multiple times that doesn't need to be touched. - Jessica (44:11)

• I would not go hire more people to throw at a problem that you don't have a system created for. - Michele (48:50)

• I can help you get there, but identify why you want it. - Michele (1:04:05)

• I’ve always loved mentoring. And that's why I love working with my team as much as I do. - Jessica (1:04:19)

Contact Michele

• Email: [email protected]
• Facebook: Scarlet Thread Consulting
• Instagram: @ScarletThreadATL

Contact Jessica

• Website: www.jtwdesign.co  
• Instagram: @jtwdesignllc  
• Pinterest: https://www.pinterest.com/jtwdesign/  

References and Resources:

• Discover Your 34 - Take Assessment Today!
• EP. 035 with Darren Virassammy - Listen Today
• The Designers' Inner Circle - Become a Member Today