In this episode of GSD with Jeni, we sit down with Haley Keelin—marketing strategist, community builder, and all-around GSD leader in the automotive world. From navigating irate customer calls to launching products under the Hoonigan umbrella, Haley shares how she turned passion into purpose and adversity into opportunity.

We dive into her journey as a woman in a male-dominated industry, the moment that changed her trajectory, and how she balances vehicle builds, volunteer work, and high-level brand strategy—all while staying grounded and unapologetically herself.

Whether you're into motorsports or marketing, or just need a reminder that failure is a launchpad, Haley’s story may inspire you to shift gears and GSD.

In this episode, Lee Riser takes us behind the wheel of her journey from passionate marketer to VP of Marketing at RealTruck. She opens up about the grit it takes to lead in a male-dominated industry, how aligning your team can move mountains, and why saying "yes" before you're ready might be the best thing you ever do.

She reminds us that leadership isn’t about having all the answers—it’s about knowing your people, trusting your instincts, and staying obsessed with your customer.

Whether you're a woman climbing the ranks, a marketer looking to make an impact, or someone trying to GSD, this episode will leave you fired and full of actionable insight.

Key Takeaways:

• People first: Leadership is hard because people are beautifully different. Know your team.
• Bias for action: Move fast, but bring your people with you.
• Know your customer: Marketing without deep consumer insight is just noise.
• Say yes: Growth often starts with a risk.
• Culture matters: A strong internal culture powers long-term success.
• Off-roading = life: Obstacles are part of the adventure—embrace them.

In this episode of GSD with Jeni, we sit down with Kara Redman—CEO and founder of Backroom, a brand strategy and activation agency known for breaking the mold. Kara shares her journey from working with global brands like Pepsi and Hellmann’s to building an agency that prioritizes people over processes and purpose over profit.

Kara opens up about the power of having a supportive network and how her leadership style has changed over time. We talk tactics like remote cultures, 4-day work weeks and what it means to truly trust your gut as a business owner.

Plus, we explore the future of branding in the age of AI—and how human connection remains at the center of everything she does.

Whether you’re a founder, a creative, or just someone who’s tired of doing business as usual, this episode will leave you inspired to GSD on your own terms.

In this conversation, Vanessa Mathews, Founder and CEO of Asfalis Advisors, shares her journey into crisis management and business resilience, sparked by a personal experience with a natural disaster. She discusses the importance of understanding crisis management, the entrepreneurial spirit, and practical steps for small businesses to prepare for unexpected disruptions. Vanessa emphasizes the significance of community support, the need for effective communication, and resilience's role in navigating business challenges.

What does it take to build a thriving team and a powerful brand? Jake Petersen, VP of Product and Marketing at Warn Group, breaks it down in this episode of GSD with Jeni.

From clear communication to balancing fun and accountability, Jake shares real-world strategies for setting expectations, leading diverse teams, and creating a workplace where people want to show up and win. He also dives into the challenges of remote work, the power of team-building events, and why truly understanding the customer perspective is key to brand success.

If leadership, culture, and team dynamics are top of mind, this episode is filled with actionable insights to help turn workplace challenges into opportunities.

In this episode of GSD with Jeni, we sit down with the dynamic and fearless Page Fehling, who made the bold leap from a 20-year career in television news to becoming a sought-after keynote speaker, corporate trainer, and communication expert. Page shares her journey of reinvention, the challenges of entrepreneurship, and the power of storytelling in building authentic connections.

From mastering personal branding to navigating fear and financial uncertainty, Page offers actionable insights on leadership, productivity, and the art of effective communication. She dives into why value-based pricing is crucial for self-worth, how to turn ideas into action, and the secret to getting things done without burnout.

Packed with humor, real talk, and powerful takeaways, this episode is a must-listen for entrepreneurs, leaders, and anyone looking to sharpen their communication skills and stand out in a crowded world.

In this episode of GSD with Jeni, Jeni Bukolt sits down with Diona Kidd, a seasoned entrepreneur and marketing strategist, to dissect the world of digital marketing. They cut through the industry’s buzzwords and empty promises, emphasizing the need for clarity and strategy in marketing efforts. Diona shares her journey from programmer to marketer, shedding light on how businesses can align their marketing with sales outcomes for real impact.

They also dive into the evolving role of AI, the challenges of adapting to change, and why simply throwing money at marketing won’t solve your problems. Whether you're a business leader, marketer, or entrepreneur, this conversation offers valuable insights on making marketing work smarter—not just louder.

In this conversation, Stacey Brown Randall and Jeni Bukolt explore the significance of referrals in business growth, emphasizing the importance of authentic relationships and effective communication. They discuss the role of behavioral economics in understanding client behavior, the necessity of a well-structured referral system, and the impact of mindset on entrepreneurial success. The conversation also touches on the importance of music as a motivational tool for overcoming challenges in business.

In this conversation, Jeni Bukolt and Sel Watts explore the significance of intentional workplace culture and the role of values in employee success. Sel shares her journey from Australia to the US, discussing the challenges and differences in HR practices between the two countries. They delve into the importance of measuring employee success, creating operational values, and understanding the reasons behind employee turnover. The discussion emphasizes the need for clarity in goals and the impact of effective leadership on workplace culture.

• Measuring employee success requires clear metrics and feedback.
• Values should be operationalized and used as tools within organizations.
• Creating a supportive culture is essential for employee retention.
• Transitioning to a new market involves understanding local business practices.
• Probation periods should focus on employee integration and success.
• Workplace culture is shaped by leadership and employee experiences.
• People leave jobs primarily due to poor management, not the company itself.
• Clarity on goals helps prioritize what truly matters in business.
• Understanding the unique challenges of your business is crucial for success.
• A high-performance culture balances accountability with support.

In this episode of the GSD podcast, Nicholle Overkamp shares her mission to empower women to take control of their finances and live life on their own terms. As a bestselling author and founder of Wilcox Financial Group, she discusses the emotional aspects of financial management, the journey of entrepreneurship, and the creation of the Money Bitch movement. Nicholle emphasizes the importance of valuing oneself, setting boundaries, and being authentic personally and professionally. She provides actionable insights on pricing strategies and the significance of self-care in achieving success.