To close out season 4 of The Business of Antiques, CEO of The Antiques Diva & Co Toma Clark Haines takes listeners on the road with her. Have you ever wondered what it would be like to be a fly on the wall on one of Toma´s antique buying tours? Well, that is exactly the experience you get in this episode - Guerilla Podcasting in Parma at Mercanteinfiera.  

“Guerrilla Marketing” is an advertising approach that uses guerrilla warfare tactics, or the element of surprise, to attract target audiences. This form of marketing is especially effective for driving publicity, in which an unconventional and inventive. In this “Guerilla Podcasting” episode, its podcasting in the trenches - on the ground at actual antiques fair. You will eavesdrop on real life conversations and hear first-hand the thoughts of clients on the experience of buying antiques in Europe.

Toma explains the ins and out of how to buy antiques at Mercanteinfiera and how to ship them home. Mercanteinfiera is Italy’s largest antiques fair - with over 1000 vendors and 3 halls of antiques. She offers the opportunity to apply to win a FREE TRIP TO EUROPE to buy antiques as a VIP with her in the Mercanteinfiera program and explains how you can shop the fair on your own. 

She jokes that her competitors won’t be happy because she painstakingly takes you through the details you need to know in order to write a purchase order for shipping antiques. And, she gives advice on how to CYA - Cover Your Antiques - for insurance purposes when buying and shipping internationally. She explains how to pay and the best way to get a bargain when buying antiques in Italy.

This is the last episode of Season 4 while Toma takes a short break to advance record some more episodes for season 5. If you have requests for topics to be covered, email Toma at [email protected] to tell her what lessons you would like to learn when she is back for Season 5 of The Business of Antiques! As always make sure to leave a 5 star review and share the podcast with a friend!