The Account Executive model is a key component of the Service Re-Imagined initiative at Greater Vancouver REALTORS® (GVR). The role will blaze a new trail for the way GVR engages and supports our broker community.

As GVR's first Account Executive, Brian Spencer will lead the way. Brian's a former Realtor who brings extensive insider knowledge to his new role along with a drive to enhance member professionalism through tailored support.

In this episode of the Critical Path, Brian walks us through what members can expect from GVR's Account Executives now and in the future. 

The paths women in real estate tread can be very different than that of men. From personal safety issues and gender bias, to navigating invisible labour, there are unique challenges to becoming successful that all women face.

The Canadian Women in Real Estate Foundation, known as CWIRE, is building a community and offering women the resources and tools they need to find success in their real estate businesses. CWIRE's founder, North Vancouver REALTOR® Jacquie McCarnan, joined the Critical Path to discuss these issues and more.

Last year saw a pivotal shift in our profession, laying the groundwork for a future where we strive to set the standard for professionalism and innovation.

To do that, GVR is working through a process called Service Re-Imagined, which launched last year. This process will fundamentally shift the way your professional association operates to better serve you and your clients.

In our latest Critical Path, we sit down with GVR CEO Jeff King to discuss Service Re-Imagined, and give you an update on what you can expect to see in 2025.

Earlier this year, Greater Vancouver REALTORS® recruited Ash Anil to a newly-developed, senior leadership role – the Chief Membership Officer (CMO).

With his years of experience in customer experience, Ash is looking to identify the tools and technology, systems, and process improvements necessary to provide exceptional customer service to our members.

In our latest Critical Path, we sit down with Ash to discuss his role, and how it will transform the member experience at GVR.

The MLS® is both our most important tool and our greatest achievement. As technology continues to progress at a breakneck pace, the MLS® will need to adapt and innovate to continue to serve our needs.

That’s where ICE comes in.

ICE, the provider of our MLS® platform Paragon, has big plans to stay on the cutting edge, and we recently sat down with two ICE representatives, Lucie Fortier, Executive VP of MLS® Solutions, and Leslie Cobb, Product Owner, MLS® Solutions, to discuss these plans and get a sneak peek at what’s coming next.

New episodes each month

The Critical Path is released monthly.

Make sure to subscribe to GVR Podcasts to get the latest episodes of the Critical Path.

Missed the last episode? Check out Shaping the future of REALTOR.ca with CREA CEO Janice Myers.

REALTOR.ca is one of the most important tools we as REALTORS® have to market our MLS® listings.

But the site is at a crossroads. To keep up with the times, REALTOR.ca needs more funding.

One approach has been presented by CREA – to make REALTOR.ca a wholly-owned for-profit entity.

This week on the Critical Path, we sit down with Janice Myers, CREA’s CEO, to discuss why they believe this is the correct move.

New episodes each month

The Critical Path is released monthly.

Make sure to subscribe to GVR Podcasts to get the latest episodes of the Critical Path.

Missed last the episode? Check out our PacificWest special.

In our first seven episodes, we interviewed GVR CEO Jeff King, CCIM's Steve da Cruz, and AI expert Michael Thorne.

What do all of these guests have in common? They’ll be presenting at this year’s PacificWest Conference on October 1-2 at the Vancouver Convention Centre!

To get you excited, we’ve compiled the best clips from these interviews.

Want to see more of these guests? Register for your spot at PacificWest today!

New episodes each month

The Critical Path is released monthly.

Make sure to subscribe to GVR Podcasts to get the latest episodes of the Critical Path.

Missed last the episode? Check out our conversation about AI and the future of real estate with Michael Thorne.

Artificial intelligence (AI) is no longer science fiction – it’s here and already overturning the status quo across multiple sectors including ours.

How will you survive the AI revolution in real estate?

In our latest episode of the Critical Path, we talk to Realtor, and one of Inman News' 100 Top Real Estate Innovators, Michael Thorne to discuss this very question.

Check out Michael's custom ChatGPT designed for Realtors!

You can find this version here: https://chatgpt.com/g/g-cgWfzG7AK-realvoice-gpt

Get more AI insights from Michael Thorne at PacificWest!

If you want to learn more about AI from Michael Thorne, you can catch him at this year’s PacificWest conference at the Vancouver Convention Centre from Oct 1 – 2.

Michael is just one of many experts sharing their best practices, insights, and more at this year’s conference.

For more information, and to register, check out pacificwest.ca.

Our profession is changing. In the past few years, we’ve seen regulatory changes at an unprecedented pace.

But why are these regulations cropping up? And what’s the outcome our regulator, the BC Financial Services Authority (BCFSA), is looking for?

In our latest episode of the Critical Path, we discuss the philosophy behind BCFA’s regulation of the real estate profession, and how our we can work together to build confidence in our profession together. 

The MLS® is more than just a marketing platform – it’s a vast database of vital housing statistics. But numbers on their own don’t tell a story.

That’s where Greater Vancouver REALTORS®’ Director, Economics and Data Analytics, Andrew Lis comes in.

In our latest episode of the Critical Path, we sit down Andrew discuss how Realtors can harness statistics, what stories the numbers tell, and what new products your association is working on.