Matt Levine is the most well-known newslettrist (“Money Stuff”) in the financial industry, having blogged or written since 2011, finding his niche in popularization after stints in Wall Street & law. His commentary is influential, people leak to him, he sometimes interviews major figures (notoriously, Sam Bankman-Fried) or recounts inside information, and a number of phrases like his “laws of insider trading” (specifically, how not to) have gained currency to the point where readers can now do much of the work of sourcing an issue for him.

He is read by hundreds of thousands of readers (including myself)—everyone from shoeshine boy to billionaire. The size of his audience is respectable, but perhaps its most remarkable feature is that many of those readers have nothing to do with the financial industry. Though his newsletter is officially a Bloomberg News newsletter which he simply writes, many of [...]

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