Gym Ops Radio

We can see the light at the end of the tunnel right now, but that’s only the beginning. As more people are vaccinated and their desire for old routines returns, they are entering the market changed. Many haven’t been consistent with fitness and it’s no lock they will be again. How can you tell your story and provide an operation in a way that will secure your piece of this market? Those that are planning this and not letting it just happen to them are those who will see a boost in their business post-Covid.

A different kind of ABC. Whereas the old Wall Street Gordon Gekko model of Always Be Closing was popularized in the 80s, the modern day sales process is driven more around empathy than persuasion, and in that spirit we look towards Daniel Pink’s Attunement, Buoyancy, Clarity instead.

It’s easy to knee jerk to a lot of things right now and say it’s a terrible time to grow. It’s also easy to be doing well and think, we’re in the clear. In order to decide what’s best for your business, the best approach is careful examination of your KPIs, the macro industry market and your micro local market. If you can chart all of those variables, you should arrive at a nice, objective decision on your viability to grow right  now.

Coaching development is a critical part of any successful gym. The key is understanding the balance between reinforcing technical skills + reinforcing cultural awareness. Both are important, so if a gym focuses only on one and not the other they will greatly lack in a particular part of the member experience and leave your business potential unfulfilled. Developing coaches is beneficial for all involved. Invest, spend time on it.

While a high volume, competitively priced model often gets a bad rap in the industry, it actually provides a ton of opportunities to be successful and outperform higher priced gym models. In this episode we discuss some of the fallacies about a high volume model and break down how we've been successful using this approach. 

We’re very happy and fortunate to be where we are today and if we could change something about what we did, we wouldn’t. BUT...as we evaluate our growth moving forward, hindsight can be a helpful tool and in that spirit, there are some things we would do differently if we were opening a brand new concept today.

On episode 52, Dave and Bryan talk about numbers in their business they don’t like and what they are currently doing to address them. They will talk about strategy for increasing retention, how to handle a class waitlist if you’re in that position, and what to do when your profit margins don’t support the gym’s needs.

On episode 51, we talk all about the things you should be excited to keep long after the pandemic is over. If you’ve been a savvy gym owner over the last year, you’ve been scouting improvements to your gym, not biding your time until you can go back to an extinct service model. We have five major areas of improvement that we saw at Performance360 that aren’t going away anytime soon, by choice.  

On episode 50, we take you through a six step process to determine what pricing model makes the most sense for your business. We’ll coach you on what questions you should be asking, as well as what considerations you need to be factoring into your decision of that all important question - WHAT AM I GOING TO CHARGE?

Class Profitability Equation: Revenue / Class Visits = Revenue per visit. Multiply this by avg. class size to determine revenue per class.

On today’s episode, we talk about the massive need to fire yourself! If you are constantly doing everything at your gym, then you’re stifling growth, not driving it. We talk about how to take the first steps towards getting others involved, how you can budget accordingly, and why any money you spend will come back to you at least 2x.