Gym Ops Radio

This week on The Business of Lifting Weights, we go into customer service and how it's a lost art among gym owners and small business owners. It's one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.

Topics:

1. How most gyms screw up the customer service experience

2. Examples of poor customer service and how to fix it.

3. What areas are most important when dealing with customers and potential customers

4. Non-traditional methods of customer service

5. How customer service is actually the best marketing tool available and costs no money

6. How to handle difficult members

7. How to turn a negative situation into a positive one

To read in depth about these methods in addition to the podcast, check out the blog post on Growing Your Gym Through Positive Customer Service Interactions.

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We've been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year after year.

Characteristics:

1. Culture

2. People

3. Keeping Things Net Positive

4. Ability to Pivot

5. Strong Internal Compass

6. Multiple Lenses

#16 - Key Elements of Program Design

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This week on The Performance360 Podcast we talk about the key elements to program design. If you've ever wanted to know the backbones of how we program our workouts and why, listen to this episode.

Topics:

1. The bare necessities needed in an effective workout program

2. The 10 Elements: Squat, Hinge, Pull, Push, Carry, Run, Jump, Throw, Varied Chain & Varied Planes

3. Which is the most important element of the squat vs. hinge?

4. Why it is so important to differentiate between the squat and the hinge.

5. Difference between push and pull movements.

6. The ideal balance between the push/pull elements.

7. Mobility concerns for the push/pull.

8. The importance of the Carrying element of programming.

9. All about the Jump and Throw elements and their benefits.

10. Why sprinting is so important and the difference in purpose of sprinting vs. low intensity running.

11. The importance of Varied Chains and Planes.

This week on The Performance360 Podcast we talk about the common Olympic Weightlifting mistakes we see over and over agin.

Topics:

1. Common problems in the set-up before you initialize the lift.

2. Why the set-up is so important in creating proper bar path in the 1st pull.

3. Why trying to cheat science is not gonna help you.

4. Movements to help mobility in the bottom position.

5. Why Olympic lifts often take longer to develop vs. powerlifting.

6. How to fix a lack of explosive power.

7. Common problems in the 3rd pull and receiving the barbell.

8. Feet, why they are the missing piece to these lifts.

9. The transition from the Clean to the Jerk and why people often lose the lift at this critical transition.

10. Understanding energy systems in the Clean & Jerk and Snatch.

11. The importance of your toes in execution of each lift.

12. Why speed trumps strength.

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.

Topics:

1. The background to how Pete and Eric started CSP.

2. How CSP didn’t start out to capture the baseball niche, but let it develop naturally based on their skill set and location.

3. How to ensure your employees love your business, so your clients love your business.

4. How utilizing high level athletes is important in promoting and leveraging your brand.

5. What Pete has seen to be effective at keeping long term clients at CSP.

6. Pete’s formal education as an MBA graduate in business and how it both helped him.

7. The importance of different skill sets among business partners.

8. Obstacles Pete & Eric faced as they started their training business.

9. A major pricing structure hurdle that caused a major headache through their development.

10. Common mistakes new gym owners make starting out.

11. The most important things to consider when looking for space and signing a lease.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.

Topics:

1. The background to how Pete and Eric started CSP.

2. How CSP didn’t start out to capture the baseball niche, but let it develop naturally based on their skill set and location.

3. How to ensure your employees love your business, so your clients love your business.

4. How utilizing high level athletes is important in promoting and leveraging your brand.

5. What Pete has seen to be effective at keeping long term clients at CSP.

6. Pete’s formal education as an MBA graduate in business and how it both helped him.

7. The importance of different skill sets among business partners.

8. Obstacles Pete & Eric faced as they started their training business.

9. A major pricing structure hurdle that caused a major headache through their development.

10. Common mistakes new gym owners make starting out.

11. The most important things to consider when looking for space and signing a lease.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.

Topics:

1. How Cressey Sports Performance didn't start out to capture the baseball niche, but let it develop naturally based on their skill set and location.

2. How utilizing high level athletes is important in promoting and leveraging your brand.

3. What keeps clients long term.

4. Pete's formal education as an MBA graduate in business and how it both helped him and did not provide what was needed to run a business.

5. The importance of different skill sets among business partners.

6. Obstacles Pete & Eric faced as they started their training business.

7. A major pricing structure hurdle that caused a major headache through their development.

8. Common mistakes new gym owners make starting out.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Performance360 Podcast we talk Glutes, why they are so important in training and everyday life as well as how to properly train them for maximal benefit.

Topics:

(1) Why people need to care about their glutes and pay attention to their development and function.

(2) What beginners should focus on in developing their glutes.

(3) How advanced athletes can take their glute development to the next level.

(4) How to find out if your glutes are strong or weak.

(5) Accessory movements and other movements (outside of the squat) that build glute strength.

(6) The role the glutes play in Olympic Weightlifting.

(7) How people can mobilize their hips.

(8) All about keeping the lower back healthy. Hint, it starts with the glutes.

If you have any questions we can answer for future podcast episodes, email [email protected].

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.

Topics:

1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee's personal coach through online content and leveraging his email list.

2. Content creation, the art of "infotainment" and how providing quality free content produces clients.

3. The difference between public content and private content, longer vs. shorter content based on platform.

4. Creating a sales funnel from generating attention to becoming a client and building trust.

5. Why content creation is so difficult and how it pays off.

6. Instagram strategy and creating a purpose of your posts.

7. The power of being truthful, authentic and positive.

8. How you can build human connections through an online space.

9. Techniques to always speak to the individual and not the group.

10. Jordan's best advice for fitness professionals and why most people are not successful online.

11. See Jordan roast Dave's Instagram posts.

12. Treat your posts as a conversation with someone.

13. Jordan's "Final Four" questions.

Please make sure to email [email protected] with any future topics, questions or feedback.

If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.

Topics:

1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee's personal coach through online content and leveraging his email list.

2. Content creation, the art of "infotainment" and how providing quality free content produces clients.

3. The difference between public content and private content, longer vs. shorter content based on platform.

4. Creating a sales funnel from generating attention to becoming a client and building trust.

5. Why content creation is so difficult and how it pays off.

6. Instagram strategy and creating a purpose of your posts.

7. The power of being truthful, authentic and positive.

8. How you can build human connections through an online space.

9. Techniques to always speak to the individual and not the group.

10. Jordan's best advice for fitness professionals and why most people are not successful online.

11. See Jordan roast Dave's Instagram posts.

12. Treat your posts as a conversation with someone.

13. Jordan's "Final Four" questions.

Please make sure to email [email protected] with any future topics, questions or feedback.

If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.