Gym Ops Radio

Gym Ops Radio

By Gym Ops RadioHealth & Fitness
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Gym Ops Radio episodes

  • #25: Jessica Estrada – Inside the Gym
    This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations.

    Topics:

    (1) Jessica's background and how she got started as a CrossFit athlete and gym owner
    (2) When and how she made the transition from athlete to business owner
    (3) What separates CrossFit Jääkarhu from other gyms and how that is translated through their DNA
    (4) What their process is for new trials coming into the gym
    (5) How community fits into the gym
    (6) All about programming with 3 different programs in a large facility
    (7) Continuing education and it's importance in relation to staff and owners
    (8) What mistakes she made and what she would do differently if she had to do it all over again
    (9) Final Four
    ---“Keep Austin Weird”...what’s the weirdest thing you’ve ever done in Austin?
    ---If you could buy a drink for anyone in history, past or present, who would it be and what would you guys drink?
    ---What’s one thing that drives you absolutely crazy as gym owner?
    ---What’s an embarrassing story that happened to you recently or from your childhood?
    (10) Lastly, what are your final parting words to gym owners that they can take away from this show and make their business better?
    1 hr 4 min
  • #25: Jessica Estrada – Inside the Gym
    #25: Jessica Estrada – Inside the Gym   This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations. Topics: Jessica’s background and how she got started as a CrossFit athlete and gym owner. When […]
    1 hr 4 min
  • #10 – How to Do More Pull-Ups

    P360 Podcast Episode #10 – How to Do More Pull-Ups –> Download directly into your iTunes Podcast app. Hey, guys. Please do us a quick favor and rate us 5-stars on iTunes so we can continue to produce free content. Just click that link and it will take you ten seconds. Please and thank you […]

    The post #10 – How to Do More Pull-Ups appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    47 min
  • #24: Creating a Website that Converts Members
    #24: Creating a Website that Converts New Members

    The goal of your website should be very straightforward. You want to utilize it as a tool that get's new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym.

    This week, we discuss how to set-up your website through copy and structure, along with tools that you should be utilizing to increase conversions on your site into new members.

    Topics:

    (1) What platform your website should be built on.
    (2) Visual aesthetics vs. functional navigation, which is more important?
    (3) The importance of a mobile friendly design, and how to make your site mobile friendly.
    (4) What is google's new mobile indexing update about?
    (5) How to set-up your free trial process on your website. Don't do what most people are doing....find out what that is.
    (6) Should you have pricing listed on your site?
    (7) Using google analytics with your site and tracking the data.
    (8) Why SEO is so important and how to get started.
    (9) Interactive and functional tools we use on our site.
    - Platform: Wordpress
    - Hosting: Siteground
    - Plugins:
    ---- Fusion Core: drag & drop + extra customization
    ---- Google Analytics
    ---- Gravity Forms
    ---- Instagram Feed
    ---- Optin Monster
    ---- P3 (plugin performance enhancer)
    ---- Revolution Slider
    ---- SumoMe (social tools)
    ---- WP Google Maps
    ---- Yoast SEO

    56 min
  • #24: Creating a Website that Converts Members
    #24: Creating a Website that Converts New Members

    The goal of your website should be very straightforward. You want to utilize it as a tool that get's new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym.

    This week, we discuss how to set-up your website through copy and structure, along with tools that you should be utilizing to increase conversions on your site into new members.

    Topics:

    (1) What platform your website should be built on.
    (2) Visual aesthetics vs. functional navigation, which is more important?
    (3) The importance of a mobile friendly design, and how to make your site mobile friendly.
    (4) What is google's new mobile indexing update about?
    (5) How to set-up your free trial process on your website. Don't do what most people are doing....find out what that is.
    (6) Should you have pricing listed on your site?
    (7) Using google analytics with your site and tracking the data.
    (8) Why SEO is so important and how to get started.
    (9) Interactive and functional tools we use on our site.
    - Platform: Wordpress
    - Hosting: Siteground
    - Plugins:
    ---- Fusion Core: drag & drop + extra customization
    ---- Google Analytics
    ---- Gravity Forms
    ---- Instagram Feed
    ---- Optin Monster
    ---- P3 (plugin performance enhancer)
    ---- Revolution Slider
    ---- SumoMe (social tools)
    ---- WP Google Maps
    ---- Yoast SEO

    56 min
  • #24: Creating a Website that Converts New Members

    #24: Creating a Website that Converts New Members The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check […]

    The post #24: Creating a Website that Converts New Members appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    56 min
  • #9 – Mailbag: Booze, Max Percentages, De-Loading, Intensity & More

    Episode 9 – Mailbag: Booze, Max Percentages, De-Loading, Intensity & More This week on the Performance360 Podcast, Coach Dave, Coach Pritz, Coach Lenny & Coach Julianne all sit down to answer questions submitted by the P360 Podcast listener community. A broad range of topics from training to nutrition. –> Download directly into your iTunes Podcast app. […]

    The post #9 – Mailbag: Booze, Max Percentages, De-Loading, Intensity & More appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    57 min
  • #23: Christmas Abbott – Inside the Gym

    #23: Christmas Abbott – Inside the Gym This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand. She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her […]

    The post #23: Christmas Abbott – Inside the Gym appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    59 min
  • #8 – How to Achieve Fat Loss Through Fitness and Nutrition

    Episode 8 – How to Achieve Fat Loss Through Fitness and Nutrition This week on the Performance360 Podcast, Nutrition Coach Lenny along with coach Dave, Pritz & Julianne discuss how to achieve fat loss through fitness and nutrition. –> Download directly into your iTunes Podcast app. 1. Nutrition Backgrounds All 4 coaches have diffrent backgrounds in nutrition […]

    The post #8 – How to Achieve Fat Loss Through Fitness and Nutrition appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    1 hr 2 min
  • #23: Christmas Abbott – Inside the Gym
    #23: Christmas Abbott - Inside the Gym

    This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.

    She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot in one hour.
    Some highlights include:

    -What traits learned in Iraq make you successful today?
    -What's the best decision you ever made?
    -What's a decision you regret?
    -How do you build a truly elite coaching staff?
    -What is the DNA of your gym, and why?
    -What can gym owners do to go from "paying the rent" to "making money"?
    -What is your "3 step" rule?
    -How do you build real community?
    -Will you keep "CrossFit" in your name?
    -What are your predictions for the market as fitness evolves?
    -How do you approach your handling of your "elite" gym population?
    -Do you like mixers in your cocktails?
    -What person would you buy a drink and what would you buy them?
    -Donuts or cupcakes?
    -Who is someone in fitness you admire but doesn't know it?
    59 min

About Gym Ops Radio

From the publisher's feed

For gym owners, by gym owners. Hosted by Dave Thomas and Bryan Pritz of Performance360, these two lifelong friends and business partners candidly share how they’ve grown their gym from a single old outdoor boatyard to three locations and annual revenue of $1.2 million over the last decade.