Gym Ops Radio

Gym Ops Radio

By Gym Ops RadioHealth & Fitness
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Gym Ops Radio episodes

  • #23: Christmas Abbott – Inside the Gym
    #23: Christmas Abbott - Inside the Gym

    This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.

    She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot in one hour.
    Some highlights include:

    -What traits learned in Iraq make you successful today?
    -What's the best decision you ever made?
    -What's a decision you regret?
    -How do you build a truly elite coaching staff?
    -What is the DNA of your gym, and why?
    -What can gym owners do to go from "paying the rent" to "making money"?
    -What is your "3 step" rule?
    -How do you build real community?
    -Will you keep "CrossFit" in your name?
    -What are your predictions for the market as fitness evolves?
    -How do you approach your handling of your "elite" gym population?
    -Do you like mixers in your cocktails?
    -What person would you buy a drink and what would you buy them?
    -Donuts or cupcakes?
    -Who is someone in fitness you admire but doesn't know it?
    59 min
  • #7 – The Benefits of Kettlebell Training

    Episode 7 – The Benefits of Kettlebell Training This week on the Performance360 Podcast, Coach Dave, Pritz and Julianne discuss the highly beneficial Kettlebell and ways it will help you. –> Download directly into your iTunes Podcast app. 1. WAYS TO BEST USE THE BELL. Use heavy swings as much as you accessorize with extra […]

    The post #7 – The Benefits of Kettlebell Training appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    55 min
  • #22: Social Media Strategy for Gyms
    This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We've seen tremendous success via social media marketing and it will only continue to grow as mobile expansion continues.

    Topics:

    (1) Our 4-Part Purpose of Social Media for Our Gym.
    (2) How social media can be a major player in building your community.
    (3) Why people care more than you think.
    (4) What Not to Do.
    (5) Why selling is dangerous waters.
    (6) Be recognizable.
    (7) What is Each Platform For?
    (8) Why we are moving away from Facebook.
    (9) The #1 thing to consider when posting on Instagram.
    (10) Gyms We Love.
    1 hr
  • #22: Social Media Strategy for Gyms
    This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We've seen tremendous success via social media marketing and it will only continue to grow as mobile expansion continues.

    Topics:

    (1) Our 4-Part Purpose of Social Media for Our Gym.
    (2) How social media can be a major player in building your community.
    (3) Why people care more than you think.
    (4) What Not to Do.
    (5) Why selling is dangerous waters.
    (6) Be recognizable.
    (7) What is Each Platform For?
    (8) Why we are moving away from Facebook.
    (9) The #1 thing to consider when posting on Instagram.
    (10) Gyms We Love.
    1 hr
  • #22: Social Media Strategy for Your Gym

    #22: Social Media Strategy for Your Gym This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only […]

    The post #22: Social Media Strategy for Your Gym appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    1 hr
  • #21: Inside the Gym with Geo Rockwell
    This week on The Business of Lifting Weights we sit down with Geo Rockwell, co-founder of CrossFit Mission Gorge (which he sold) and now owner of CrossFit Federal Hill and CrossFit Cove. In addition, Geo runs the 4th Pull Podcast, available on Itunes.

    Geo is one of the few gym owners that has had the ability to take his businesses to another level of success and been able to replicate his success across different markets.

    Topics:

    (1) Geo's background and how he got started as a gym owner
    (2) Benefits and disadvantages of becoming a CrossFit affiliate
    (3) Challenges and getting over rejections as you start out
    (4) The one print marketing method that worked for Geo in growing the gym from scratch
    (5) The advice on how to grow your gym that you don't want to hear
    (6) How Geo sold his first gym and moved cross-country and opened 2 other gyms
    (7) The difficulty of a partnership with your business partner
    (8) Geo finds a unique way of getting ideas from other gyms via a road trip
    (9) What he learned makes a successful gym during his road trip
    (10) What he learned are huge put-offs when stepping into a new gym
    (11) What to look for in a coach when making hires
    (12) What strategies in running a successful gym cary over from West Coast to East Coast
    (13) What things did he do differently when opening a gym on the East Coast vs. his previous gym
    (14) Results from Geo's "Foundations Membership" marketing method when opening a new gym
    (15) Why marketing to the high level athlete is not the right strategy
    (16) How Geo used A New You challenge to grow membership
    (17) If he were to do it all over again, would Geo do anything differently this time around?
    (18) Keeping the CrossFit name vs. dropping the affiliation
    54 min
  • #21: Inside the Gym with Geo Rockwell
    This week on The Business of Lifting Weights we sit down with Geo Rockwell, co-founder of CrossFit Mission Gorge (which he sold) and now owner of CrossFit Federal Hill and CrossFit Cove. In addition, Geo runs the 4th Pull Podcast, available on Itunes.

    Geo is one of the few gym owners that has had the ability to take his businesses to another level of success and been able to replicate his success across different markets.

    Topics:

    (1) Geo's background and how he got started as a gym owner
    (2) Benefits and disadvantages of becoming a CrossFit affiliate
    (3) Challenges and getting over rejections as you start out
    (4) The one print marketing method that worked for Geo in growing the gym from scratch
    (5) The advice on how to grow your gym that you don't want to hear
    (6) How Geo sold his first gym and moved cross-country and opened 2 other gyms
    (7) The difficulty of a partnership with your business partner
    (8) Geo finds a unique way of getting ideas from other gyms via a road trip
    (9) What he learned makes a successful gym during his road trip
    (10) What he learned are huge put-offs when stepping into a new gym
    (11) What to look for in a coach when making hires
    (12) What strategies in running a successful gym cary over from West Coast to East Coast
    (13) What things did he do differently when opening a gym on the East Coast vs. his previous gym
    (14) Results from Geo's "Foundations Membership" marketing method when opening a new gym
    (15) Why marketing to the high level athlete is not the right strategy
    (16) How Geo used A New You challenge to grow membership
    (17) If he were to do it all over again, would Geo do anything differently this time around?
    (18) Keeping the CrossFit name vs. dropping the affiliation
    54 min
  • #6 – Weightlifting vs. Powerlifting 101

    Episode 6 – Weightlifting vs. Powerlifting 101 This week on the P360 Podcast, Coach Dave, Pritz and Julianne discuss Olympic Weightlifting vs. Powerlifting. We go into detail on the athletic and skill requirements, the similarities and differences between the two training methods, and benefits each provide. –> Download directly into your iTunes Podcast app. Holler at […]

    The post #6 – Weightlifting vs. Powerlifting 101 appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    1 hr 3 min
  • #5 – Comparing Yourself to Others in the Gym

    Episode 5 – Comparing Yourself to Others in the Gym This week on the P360 Podcast, Coach Dave, Pritz and Julianne discuss the obsession of comparing yourself to others inside the gym and how to properly use comparison to motivate yourself and not discourage your progress. Topics: Comparison vs. Competition. Looking at your progress based […]

    The post #5 – Comparing Yourself to Others in the Gym appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    45 min

About Gym Ops Radio

From the publisher's feed

For gym owners, by gym owners. Hosted by Dave Thomas and Bryan Pritz of Performance360, these two lifelong friends and business partners candidly share how they’ve grown their gym from a single old outdoor boatyard to three locations and annual revenue of $1.2 million over the last decade.