Gym Ops Radio

Gym Ops Radio

By Gym Ops RadioHealth & Fitness
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Gym Ops Radio episodes

  • #18: The Importance of Tracking your Business Data
    While the concept is simple, most gym owners don't track data to the extent where it can improve the business. The amount of information you learn when you track and analyze certain business metrics is vital to growing your business.



    Topics:



    (1) Why tracking data is so important

    (2) What data we track and why

    (3) Data from the trial process

    (4) Membership data

    (5) Cancellation data

    (6) What to look for in your numbers

    (7) How to read the data to improve your business

    (8) Measure your trial-to-member conversion rate to ours (we divulge our numbers)

    (9) When to use numbers to make decisions and when to use the human element
    0 min
  • #18: The Importance of Tracking your Business Data
    While the concept is simple, most gym owners don't track data to the extent where it can improve the business. The amount of information you learn when you track and analyze certain business metrics is vital to growing your business.



    Topics:



    (1) Why tracking data is so important

    (2) What data we track and why

    (3) Data from the trial process

    (4) Membership data

    (5) Cancellation data

    (6) What to look for in your numbers

    (7) How to read the data to improve your business

    (8) Measure your trial-to-member conversion rate to ours (we divulge our numbers)

    (9) When to use numbers to make decisions and when to use the human element
    59 min
  • #17: The Transition from Working IN the Gym to Working ON the Business
    Every gym owner must go through The Transition.....the point in the business where you must step out of the day-to-day to work ON the business in order to grow you gym. Most gym owners fail at this transition for several reasons. In episode 17 of The Business of Lifting Weights, we talk you through that transition and how to successfully grow past this critical turning point.



    Topics:



    (1) Why being IN your business on a day-to-day basis is actually easy to grow to a certain point

    (2) Why establishing trust from the beginning with your members allows your transition out of the day-to-day much easier

    (3) The importance of hiring the right coaches through personality and not knowledge

    (4) The role you should step into while transitioning out of the gym

    (5) Transparency and communicating the growth of the business with your members

    (6) How to effectively manage your coaches as you transition away from that role

    (7) The hardest part about the transition
    56 min
  • #17: The Transition from Working IN the Gym to Working ON the Business
    Every gym owner must go through The Transition.....the point in the business where you must step out of the day-to-day to work ON the business in order to grow you gym. Most gym owners fail at this transition for several reasons. In episode 17 of The Business of Lifting Weights, we talk you through that transition and how to successfully grow past this critical turning point.



    Topics:



    (1) Why being IN your business on a day-to-day basis is actually easy to grow to a certain point

    (2) Why establishing trust from the beginning with your members allows your transition out of the day-to-day much easier

    (3) The importance of hiring the right coaches through personality and not knowledge

    (4) The role you should step into while transitioning out of the gym

    (5) Transparency and communicating the growth of the business with your members

    (6) How to effectively manage your coaches as you transition away from that role

    (7) The hardest part about the transition
    0 min
  • #1: Getting the Most out of a Workout

    Episode 1: Getting the Most out of a Workout In our first episode of the Performance360 Podcast, we go through the traditional 2-tier workout format and discuss how to get the most benefit out of the workout no matter if your goal is strength, fat loss, endurance or all of the above. Topics: Tier 0: […]

    The post #1: Getting the Most out of a Workout appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.

    54 min
  • #16: Inside the Gym with Nicole Zapoli
    Nicole is founder of Dynamis CrossFit in Carlsbad, California. Today we sit down with Nicole and discuss her "Why" for opening a gym, struggles she went through when opening a gym starting from scratch and how they grew into a successful gym.



    Topics:



    (1) Nicole's "Why" for opening a gym

    (2) The transition away from coaching every single class

    (3) Finding the right location

    (4) Dealing with your surroundings

    (5) Hiring coaches

    (6) How to grow a great community
    59 min
  • #16: Inside the Gym with Nicole Zapoli
    Nicole is founder of Dynamis CrossFit in Carlsbad, California. Today we sit down with Nicole and discuss her "Why" for opening a gym, struggles she went through when opening a gym starting from scratch and how they grew into a successful gym.



    Topics:



    (1) Nicole's "Why" for opening a gym

    (2) The transition away from coaching every single class

    (3) Finding the right location

    (4) Dealing with your surroundings

    (5) Hiring coaches

    (6) How to grow a great community
    0 min
  • #15: Discounting – Yay or Nay?
    It's very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden costs associated with discounting that can actually harm your brand more than the revenue those new members bring.



    Topics:



    Discounting: The Good

    (1) Helps to grow your gym

    (2)Provides incentive for people who are on the fence about joining

    (3) Can provide a quick increase in cash



    Discounting: The Bad

    (1) People don't look at your gym and what you do before they join

    (2) Strain on your coaches and their in-class resources, which takes away from current members

    (3) No emotional attachment to your brand

    (4) People coming in off discounts are less coachable

    (5) No loyalty to your brand

    (6) Creates a membership bubble, which will burst

    (7) Churn rates will increase

    (8) Goals are based on "what" and not "why"

    (9) Bad economics

    (10) Devalues your brand |



    Discounting can work in times of need for a specific outcome, however the long term damage created by offering discounts can be irreparable.
    49 min

About Gym Ops Radio

From the publisher's feed

For gym owners, by gym owners. Hosted by Dave Thomas and Bryan Pritz of Performance360, these two lifelong friends and business partners candidly share how they’ve grown their gym from a single old outdoor boatyard to three locations and annual revenue of $1.2 million over the last decade.