Gym Ops Radio

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.

Topics:

1. Jordans unique fitness training background starting at age 14.

2. Content creation, the art of "infotainment" and how providing quality free content produces clients.

3. The difference between public content and private content, longer vs. shorter content based on platform.

4. Creating a sales funnel from generating attention to becoming a client and building trust.

5. How Joran was able to land a huge client (Gary Vaynerchuk) through online content and leveraging his email list.

6. Why content creation is so difficult and how it pays off.

7. Instagram strategy and creating a purpose of your posts.

8. The power of being truthful, authentic and positive.

9. How you can build human connections through an online space.

10. Always speak to the individual and not the group.

11. Jordan's best advice for fitness professionals and why most people are not successful online.

12. See Jordan roast Dave's Instagram posts.

13. Treat your posts as a conversation with someone.

14. Jordan's Final 4

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.

Topics:

1. Johns unique background in creative writing.

2. His transition from nerdy history and magic the gathering to being a leading author in the fitness industry.

3. Why proper writing strategy can outperform proper business strategies.

4. Why getting down the the "why" (as John see's it, "people just want to fuck") makes your writing relatable on a deeper level.

5. Why talking about what other writers don't want to will lead to deeper connections with your readers .

6. How to get people to read your articles against their will, because they just can't stop.

7. The relationship of novels to writing fitness articles.

8. How to be relatable and the importance of relatability to YOUR People and why you don't want to please everyone.

9. The art of storytelling and it's effectiveness in fitness writing. Why The Hero's Journey is so important to all writing industries.

10. Why the information you provide is not as important as how you present it.

11. The importance of tempo and varying word structure

12. Johns quick tips to writing

13. Why it's important to read everything including non-fitness and non-business related books. Click here to see John's Recommended reading list

14. John's attempt to get real personal with Dave and Pritz and why being real and personal is what builds a loyal following.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.

Topics:

1. Johns unique background in creative writing.

2. His transition from nerdy history and magic the gathering to being a leading author in the fitness industry.

3. Why proper writing strategy can outperform proper business strategies.

4. Why getting down the the "why" (as John see's it, "people just want to fuck") makes your writing relatable on a deeper level.

5. Why talking about what other writers don't want to will lead to deeper connections with your readers .

6. How to get people to read your articles against their will, because they just can't stop.

7. The relationship of novels to writing fitness articles.

8. How to be relatable and the importance of relatability to YOUR People and why you don't want to please everyone.

9. The art of storytelling and it's effectiveness in fitness writing. Why The Hero's Journey is so important to all writing industries.

10. Why the information you provide is not as important as how you present it.

11. The importance of tempo and varying word structure

12. Johns quick tips to writing

13. Why it's important to read everything including non-fitness and non-business related books. Click here to see John's Recommended reading list

14. John's attempt to get real personal with Dave and Pritz and why being real and personal is what builds a loyal following.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.

Topics:

1. Johns unique background in creative writing.

2. His transition from nerdy history and magic the gathering to being a leading author in the fitness industry.

3. Why proper writing strategy can outperform proper business strategies.

4. Why getting down the the "why" (as John see's it, "people just want to fuck") makes your writing relatable on a deeper level.

5. Why talking about what other writers don't want to will lead to deeper connections with your readers .

6. How to get people to read your articles against their will, because they just can't stop.

7. The relationship of novels to writing fitness articles.

8. How to be relatable and the importance of relatability to YOUR People and why you don't want to please everyone.

9. The art of storytelling and it's effectiveness in fitness writing. Why The Hero's Journey is so important to all writing industries.

10. Why the information you provide is not as important as how you present it.

11. The importance of tempo and varying word structure

12. Johns quick tips to writing

13. Why it's important to read everything including non-fitness and non-business related books. Click here to see John's Recommended reading list

14. John's attempt to get real personal with Dave and Pritz and why being real and personal is what builds a loyal following.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Performance360 Podcast we bring in Coach Brenna to discuss how to get better at squats. Brenna is an elite ranked powerlifter, the strongest squatter in the gym and has medaled in multiple weight class and federations in competition. She recently PR'd with a 341# back squat in her recent competition for a lifetime PR.

Topics:

(1) Brenna's strength training background and when she started specializing in powerlifting.

(2) Reasonable timelines for beginners that are eventually looking to build strength in the squat and how to move from basic mechanics to increase weight.

(3) Julianne's take on mobility limitations, what they should focus on from the beginning.

(4) Brenna's advice on hitting a max and how to approach that goal.

(5) All about soft tissue and mobility for strength training relating to squats.

(6) Gear: Flat shoes vs. lifters? Knee supports? Belts?

(7) High bar vs low bar: Which is better?

(8) Position of the feet in your squat stance.

(9) Why bracing is so important and how to breath correctly.

(10) "Pull your hips through" as a popular cue...what it means and how to work on this important tip.

(11) Why squats are so important to increase all other movements.

(12) How Brenna's training has changed since specializing in powerlifting.

(13) Expectations of PR's for beginners and advance squatters.

(14) 2 most important pieces of advice for improving squat from Julianne and Brenna.

If you have any questions we can answer for future podcast episodes, email [email protected].

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business.

Topics:

(1) Chad's background and how he started Juggernaut Training Systems.

(2) Why authenticity is so important.

(3) Content creation - how to grow an online following.

(4) Why having "The Secret" usually means attention seeking and inauthenticity to readers.

(5) Progressions of content - Why reaching specific audiences with different content is critical.

(6) What type of content produces higher viewership.

(7) Why video content is a powerful tool.

(8) Why talking and reaching out to people is so important.

(9) What Chad would have done differently if he had to do it all over again.

(10) Why you don't need a perfect strategy when starting out to be successful. Learn as you go.

(11) Why answering the question "How can we help ______" will produce success.

(12) Get to know Chad with our "Final 4" personal questions.

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business.

Topics:

(1) Chad's background and how he started Juggernaut Training Systems.

(2) Why authenticity is so important.

(3) Content creation - how to grow an online following.

(4) Why having "The Secret" usually means attention seeking and inauthenticity to readers.

(5) Progressions of content - Why reaching specific audiences with different content is critical.

(6) What type of content produces higher viewership.

(7) Why video content is a powerful tool.

(8) Why talking and reaching out to people is so important.

(9) What Chad would have done differently if he had to do it all over again.

(10) Why you don't need a perfect strategy when starting out to be successful. Learn as you go.

(11) Why answering the question "How can we help ______" will produce success.

(12) Get to know Chad with our "Final 4" personal questions.

#11 – Training Into Your 40’s with Chris Hill –> Download directly into your iTunes Podcast app. Hey, guys. Please do us a quick favor and rate us 5-stars on iTunes so we can continue to produce free content. Just click that link and it will take you ten seconds. Please and thank you a […]

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business.

Topics:

(1) Chad's background and how he started Juggernaut Training Systems.

(2) Why authenticity is so important.

(3) Content creation - how to grow an online following.

(4) Why having "The Secret" usually means attention seeking and inauthenticity to readers.

(5) Progressions of content - Why reaching specific audiences with different content is critical.

(6) What type of content produces higher viewership.

(7) Why video content is a powerful tool.

(8) Why talking and reaching out to people is so important.

(9) What Chad would have done differently if he had to do it all over again.

(10) Why you don't need a perfect strategy when starting out to be successful. Learn as you go.

(11) Why answering the question "How can we help ______" will produce success.

(12) Get to know Chad with our "Final 4" personal questions.

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations.

Topics:

(1) Jessica's background and how she got started as a CrossFit athlete and gym owner

(2) When and how she made the transition from athlete to business owner

(3) What separates CrossFit Jääkarhu from other gyms and how that is translated through their DNA

(4) What their process is for new trials coming into the gym

(5) How community fits into the gym

(6) All about programming with 3 different programs in a large facility

(7) Continuing education and it's importance in relation to staff and owners

(8) What mistakes she made and what she would do differently if she had to do it all over again

(9) Final Four

---“Keep Austin Weird”...what’s the weirdest thing you’ve ever done in Austin?

---If you could buy a drink for anyone in history, past or present, who would it be and what would you guys drink?

---What’s one thing that drives you absolutely crazy as gym owner?

---What’s an embarrassing story that happened to you recently or from your childhood?

(10) Lastly, what are your final parting words to gym owners that they can take away from this show and make their business better?