Gym Ops Radio

In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along

With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable, it’s all part of […]

With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable.

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA. This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym. Topics: […]

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Needed some financing to your business check out loanscontrol.co.uk offer lower interest to invest your business. Topics: 1. Why you […]

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren't dealing with close competitors now, you will as you become more successful.

Topics:

What you should never do to your competitors.

Your mindset in looking at competition.

How to differentiate yourself from your competitors when the average person doesn't know what to look for.

When competition get's tough in your market, double down on this strategy.

Finding your story and building the intangibles.

Setting realistic expectations for members.

Should you position yourself against competitors?

Why focusing on your competitors reduces your vision and progress.

**Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym. 

Topics:

1. Referrals - Are they the most efficient source of members to your gym?

2. Attracting the right people who are going to convert.

3. Why bringing in more trials is actually detrimental to your business.

4. What the data tells us about referrals.

5. Why scarcity and marketing psychology should influence how you set-up your processes.

6. Tips for improving each of the member generating sources.

7. Does Yelp Advertising work? Is it worth spending the money?

8. Why SEO is so important and the basics behind the best member generator our business has. 

9. Mistakes commonly made on social media platforms.

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.

Topics:

Mistake #1: Being too strength focused.

Mistake #2: Programming is too random and not set-up for proper tracking.

Mistake #3:  Not scaling workouts properly for both regressions and progressions.

Mistake #4: Focusing on Hard workouts instead of Effective workouts.

**Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA.

Please make sure to email [email protected] with any future topics, questions or feedback.

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to draw 

Topics:

1. Culture Connection vs. Resume - Which is better to hire from?

2. Creating a unified education baseline with different backgrounds.

3. Share in the success of the gym.

4. How much autonomy should you give your staff?

5. Play your gut.

6. Providing continual training.

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark. 

Topics:

1. Throw Your Hourly Out the Door

2. Core Competencies

3. Frequent Community Events

4. Recognition

5. Consistency

6. Pricing Flexibility

7. Find Ways to Say Yes

8. Make it Easy to Join Your Gym

9. Matching Expectations with Service

10. Customer Service & the 24 Hour Rule

Please make sure to email [email protected] with any future topics, questions or feedback.