In this episode of RETHINK Retail, host Andrew Bubsy speak to, Steve Hewitt, former CEO of Gymshark, breaks down the transformative years that helped Gymshark achieve unicorn status.

Through a blend of people-first leadership and strategic clarity, Steve shares how the brand scaled without losing sight of its purpose.

⏱ Timestamps:

[02:00] Why ego kills culture and humility builds momentum

[06:00] People-first hiring: “No assholes, just aligned values”

[11:10] Choosing investors who fit your culture

[14:00] The “North Star” framework explained

[17:00] Audience: Focused targeting and social-native growth

[20:30] Values & standards: Why internal clarity matters most

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