Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"Don't just talk about your service, break it down. What kinds
of problems will you be solving at the end of the day? Can you
start to give away answers so people can test drive how you think
and how you solve a problem?"



According to Jeremy Pound, his journey to becoming co-founder of
JuicyResults, as well as a well-known creative entrepreneur within
the South Florida community, is easily traced to his enrollment (as
a high school sophomore) in a brand-new Art magnet school that
opened in a nearby neighborhood.



"I went from being very disinterested in school to all of a
sudden...WOW!"



Jeremy credits much of his current success to his incredible
teachers and the environment that fostered his current "I can do
anything" mentality.



Today, Jeremy is a sought-after Internet marketing strategist; he
helps clients who typically have annual revenues between $1 million
and $10 million and employs a dedicated sales staff.



In this episode, Jeremy discusses:



    His earlier rock star dreams

    What his grunge band taught him about dreaming
big and achieving goals

    His first entrepreneurial lesson

    The significance of intentionality, belief and
vision

    Essential Internet Marketing Strategies

    Why companies should focus on very specific
search queries and terms

    What most small businesses do when it comes to
search keywords and why it's not necessarily best

    The importance of crafting solutions to the
query vs. talking about your company or service

    Why educating your prospect is among the most
successful strategies

    The essence of Google and the search query

    How he defines "success"

    His most important habits

    How to get a little better every day

    His use of triggers for habit development

    How relationships set off certain triggers and
habits

    And so much more!



“The bigger the problem, the earlier in the morning I'll get
up!"



Jeremy Pound is the co-founder and CEO of JuicyResults, a South
Florida-based Internet marketing agency. In the last decade Jeremy
has helped craft and implement online marketing strategies for
countless companies, ranging in size from the smallest of
businesses to Fortune 100 companies. Today, he works closely with
sales teams to generate ready-to-buy leads using an array of
Internet marketing strategies.



He writes and speaks regularly on how businesses can best take
advantage of the web and is the author of The Bootstrapper's Guide
to SEO. Jeremy is also the host of the New Customer Machine
podcast, where he interviews experts and entrepreneurs about how to
turn strangers into customers at scale.



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Resources



Jeremy's Books



(FREE) Seven Habits of Scalable Sales Teams

The Bootstrapper's Guide to SEO: A Proven Framework for Winning Top
Rankings in Search Engines (Amazon)



Jeremy's PODCAST! (iTunes) New Customer Machine



Jeremy's Reading List:



Man's Search For Meaning (Amazing book!) Viktor Frankl



The Omnivore's Dilemma: A Natural History of Four Meals Michael
Pollan



The Obstacle is the Way, Ryan Holiday



OTHER RESOURCES:



The Habit Factor app



The Habit Factor template



The Habit Factor book



Big Brothers Big Sisters

"There is a HUGE difference between being interested versus being committed to an outcome or goal. For most people, if they are being honest with themselves, they are only interested..." 

Martin kicks off this episode with a personal realization and a confession. Realizing that earlier in the prior month he said to himself, "I'm going to run 35 miles this month."

So, what was the problem?

Well, that was ALL it was... just talk! There was NO PLAN and there was really no action. It was a "nice to have" but certainly not a commitment!

To be committed— truly committed is the first step for goals that are meaningful.

Talking about a goal or even having a vision of achieving a goal is worth very little without backing it up with sincere commitment.

So, how do you know what you have sincere commitment? Easy.

— Is there a PLAN?
— Is there consistent action? Have the core behaviors/habits been identified?
— Are you TRACKING these behaviors? If you are not tracking your progress you are not serious about your goal.
— Be sure to Reassess - your strategy, your results and be flexible in your approach!

"I had no plan, I took limited action and I really wasn't committed to tracking or even assessing any progress along the way. It was just talk...."

Near the end of the episode Martin shares an old parable about the hen and the pig who decide to open a restaurant together as equal partners. However, the pig objects and for good reason!

Find out why... listen to episode and be sure to share this Mind Bullet Monday.

***NEW Giveaway! Each week we select ONE, new iTunes review (good, bad or indifferent) and send a FREE signed book.

Either email the review screenshot or add your twitter handle and we'll find you that way!

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The Chicken and the Pig Parable

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

"In life, goals are not optional." #thehabitfactor

"The first thing goals do is give you direction. Direction provides a sense of purpose, and purpose leads to funny things like happiness and contentment."

This show kicks off with Martin sharing a story about a woman who approached him after a workshop simply to say, "Thank you! I used to HATE the idea of goals!" She was frustrated! She really disliked the thought of goals because it reminded her of a nagging husband who insisted she set some goals that included "losing weight."

This lady was so relieved to learn that by using The Habit Factor process, she could place her attention and focus on just a few, recurring behaviors (habits) instead of the goal itself.

Then, Martin reviews The Habit Factor's P.A.R.R. methodology and how it stacks up against the popularized Cue, Routine, Reward method. He shares how the P.A.R.R. methodology is forward looking while Cue Routine Reward is  oriented toward assessing previous behaviors. Cue, Routine, Reward doesn't take into account simple and critical components of habit building, such as Recording (tracking), Reassessment, or, really, a defined process for planning.

Check out this short episode now and discover the insights that have shifted an entire industry...

________________

**NEW Weekly Giveaway! Each week we select ONE, new iTunes review (good, bad or indifferent) and send a FREE signed book. Either email the review screenshot or add your Twitter handle and we'll find you that way!

BTW: Be sure to SUBSCRIBE and you'll have each episode sent to you automatically!
 

Don't miss a single episode. Subscribe to the podcast to get each episode sent directly to you.

Goal Achievement Theory: Why SMART Goals Aren’t and How To Accelerate Your Achievement

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

Think & Grow Rich

Listen to this show: The Law of Cosmic Habit Force

"If we're focused, confident and relaxed we have a much better opportunity to execute what we want..."

"We know that our behaviors and our habits lead to our results..."

A former pro golfer, Rick earned his doctorate in Applied Sports Psychology. He is the author of Golf: The Ultimate Mind Game and is former editor of Golf Tips magazine.

A high school football injury directed Rick toward the sport of golf, and what he's learned since has truly been life-altering.

In a competitive playoff for the right to join his college golf team as a walk-on, as he describes it, he "choked" under pressure. It was that "failure" that became a formative life experience and sent Rick toward the study of peak performance strategies.

Today Rick is a sought-after peak-performance coach who trains aspiring professionals and helps corporate executives apply his many strategies and insights on peak performance, leadership and teamwork.

In this episode, Rick shares:

• How to re-write your story to serve your ambitions


• Physiological influences of performance


• Why and how love (passion) is a critical component for peak performance
  


• His strategy for the golf-course "workshop" with executive teams!


• How his workshop reveals so much about decision making, leadership and communication
  


• How he applies The Habit Factor in his training to carry his clients beyond just the mental game, and how that was a breakthrough


• How he defines "success"
  


• How appreciating your life's "roles" helps you create greater attention and mindfulness
  


• How to get a little better every day


• And, so much more...

“It's the exercise and the process behind it -- how did they come to the decisions as a team and what happens when someone played poorly? Did they react and judge them?"

Why could I not perform under the pressure, when it mattered most. Yet, when I put some of those mental and emotional skills and trained them, I was able to perform at a high level afterwards..."

“I'm a BIG believer that leadership starts with the individual, not with the team. You have to be able to lead yourself first before you can lead anyone else."

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Rick Sessinghaus — Perform For Success

Rick Sessinghaus.com

Golf: The Ultimate Mind Game

The Habit Factor Certified Coaching Program

HeartMath (link)

Rick's PODCAST! PERFORM FOR SUCCESS! (iTunes)

Books Rick Referenced:
Unlimited Power by Tony Robbins
Breaking the Habit of Being Yourself Dr. Joe Dispenza
Coherence Alan Watkins

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

If happiness is, in large part, tied to the quality of our relationships, this episode is a MUST Listen...

"This is how and where the championships are won and the bridges are built..." 

Unfortunately, most people grow up believing that independence is the highest form of maturity.

Martin shares some of his personal experience and the big, ah-ha in reading The 7 Habits of Highly Effective People. Dr. Stephen Covey points out that it is interdependence and not independence that is the highest form a maturity.

Further, Covey shares that the most troubled relationships tend to break down, whether it's a team, company or in a personal setting, when the FIRST THREE HABITS (he calls, "the personal victory") are not first honored and addressed. Those habits are: Be Proactive, Begin with the End in Mind, Put First Things First!

In fact, it's those first three habits that build the foundation and help to foster a strong, capable and long-lasting, interdependent relationship.

Check it out now.... hear and share this Mind Bullet Monday. ***NEW Giveaway! Each week we select ONE, new iTunes review (good, bad or indifferent) and send a FREE signed book. Either email the review screenshot or add your twitter handle and we'll find you that way!

BTW: It's easy to SUBSCRIBE and to have each episode sent to you automatically.

The 7 Habits of Highly Effective People.

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

"All men's natures are alike — it's their habits that carry them far apart." ~Confucius

"It makes no small difference to be habituated this way or that way from childhood; rather, it makes ALL the difference." ~Aristotle

This show kicks off with Martin suggesting that this should have been the very first Frequently Asked Friday episode. Then he shares how it's nearly impossible to truly encapsulate ALL there is to understand about The Habit Factor in just a few minutes.

Martin reviews the foundation and the philosophy upon which The Habit Factor is built. He discusses how so many of the great minds throughout history, such as Aristotle, Confucius and even Benjamin Franklin, have arrived at a very similar conclusion regarding HABIT.

Martin then shares an important "discovery" from Think & Grow Rich. In fact, it's something that was left out of Think & Grow Rich: The Law of Cosmic Habit Force (prior episode -link)

Then he touches on an important idea about goal achievement and "success" that, according to so many "experts," is heavily influenced by our subconscious mind.

Where do your habits reside?

Finally, Martin explains one of the most powerful facets of The Habit Factor: Powerful philosophy aside, it provides users a proven, step-by-step process to help anyone achieve their goals much more quickly. 

Check out this short episode now and discover the insights that have shifted an entire industry...

________________

Quick note of thanks and a request: If these short episodes are helpful and provide value, please share a review on iTunes to help others find the show!
 

Don't miss a single episode. Subscribe to the podcast to get each episode sent directly to you.

The Habit Factor blog reference (popular) posts:
9+ Reasons Why HABIT is the KEY to Achieving Your Goals plus, How to Break Bad Habits and Build Good Habits, Part II2)

If Grit Is the Key to “Success,” What Is the Key to Grit? (Part I)

Goal Achievement Theory: Why SMART Goals Aren’t and How To Accelerate Your Achievement

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

Think & Grow Rich

Listen to this show: The Law of Cosmic Habit Force

After selling his company for millions at age 26, Jon Carder briefly retires to surf the South Pacific. It turns out to be a very short "retirement" that lasts only about 3 weeks...

“I think doing a business for money is absolutely the wrong motivation and will actually lead to a lot of challenges.

“The only thing you have to do to be successful is to be better than just about everyone else at just one thing. It's simple but it's not easy." ~Jon Carder

At just 26, Jon Carder was featured on the cover of Fortune Small Business magazine (link) wearing just board shorts and holding a surfboard as the sun set with the title, "Time to Sell?" He had just sold his company for millions and was ready to "retire" and surf.

But Jon Carder isn't your typical Southern California surf rat. He's also been featured in Business Insider and dozens of other publications and is an active member of the Entrepreneurs Organization and a mentor with The Founders Institute. He has founded several multi-million-dollar companies, and along the way has raised upwards of $35 million.

While his "success" story is legendary, it's actually his entire story— the failures, the struggles and all the hard work, agility and perseverance — that make for a very educational and entertaining interview, particularly for the aspiring entrepreneur.

In this episode, Jon recounts his unique journey from selling microwaved hot dogs in his neighborhood as a kid, to selling baby products at a swap meet in college and later selling one of his companies for millions. Today, Jon is on the precipice of changing the face of online-to-offline commerce with his innovative technology.

In this episode JC shares:

• Why not to start any business


• The surfing insight that led to his abundance mindset


• How following others' insights helped him evolve his companies
  


• Why great marketing can never make up for poor customer service — there's a funny story here


• The critical importance of focus
  


• How he picked himself up through failure and depression to start his second company— the one he ultimately sold!


• How three months into his next company they netted over $100,000
  


• How he actually applied the lessons learned from his prior company failure
  


• The birthing of MojoPages, MOGL and of course, Empyr
  


• His desire and passion to create a positive impact


• Donating about 1 million meals to help feed those in need


• The origination of his online-to-offline platform and API, a HUGE opportunity resulting from his persistence and something known as the "corridor principle"


• The KEY mindset that carries him through the darkest of times


• Relax HARD!


• His key success habits these days


• and so much more...

“What really makes me happy is following that journey, and not just for the ups and downs, but doing it for the potential positive impact…the bigger the impact the more thrilling the ride."

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EMPYR - Empyr

Jon Carder Blog

Business Insider Article on Jon Carder

Elon Musk (book) Jon mentions

The Score Takes Care of Itself - Bill Walsh
(Correction: MG mistakenly thinks JC is talking about Bill Walton... This is a great book by the former legendary Forty-Niner Coach, Bill Walsh!)

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

"There is no way to happiness. Happiness is the way." ~Buddhist Proverb

While happiness, as the Buddhist proverb goes, can and should be a choice (most often) there is no doubt our present circumstances and events have great influence upon our current level of happiness.

In fact, what happens more often than not is that we will assign and craft stories about events (in the present) and then layer on our own subjective and speculative implications (stories) about how that event will influence our future.

Interestingly, these future stories (that WE are always, habitually creating at will) in turn than influence our present level of happiness.

The question becomes, do we have the power to change the story, our attention and focus?

Martin touches on the R.A.S.; the Reticular Activation System, a part of the brain helps selectively guide our focus, to see and find those things that we are seeking OR patterns we've seen in the past.

"We tend to see what we put our focus upon... If that future story or image projection is not what we would like to see we actually get to change it."

In fact, you might argue that becomes a core responsibility in our life.

Martin recounts Jobs' biography by Walter Isaacson, simply titled, Steve Jobs. In the book, Jobs is famous for something Isaacson coined as his "reality distortion field". This reflected Jobs unrelenting ambition to distort "reality" and current information and events into something that would ultimately serve his imagination and his goals.

Can we not do this?

Martin challenges the listener to try to alter their focus and to craft a story about a positive, hopeful and optimistic future despite any negative current events or circumstances. And, to notice how that impacts your present level of happiness!

Listen now to the latest Mind Bullet Monday and don't miss a single episode— It's easy to SUBSCRIBE and to have each episode sent to you automatically.

"Your imagination is your preview of life's coming attractions.” ~Albert Einstein

Your R.A.S. in action — See this video!

Steve Jobs by Walter Isaacson

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

“You can't build a reputation telling people what you are going to do!” ~Henry Ford

It's a commonly accepted practice after all... tell everyone about your goals so you are accountable and extra motivated to push forward, right?

Well  surprise - surprise! It turns out that announcing your goals is one of the biggest drains of energy and it often proves to diminish your chances of success as you strive to achieve your goal.

Martin discusses his personal experience with this concept and how he noted his energy was best expended NOT in talking about his goals but in the act of getting busy to accomplish them— forging the habits that will accelerate the goals achievement.

Martin then shares a related TED talk by Derek Sivers (link below) and some of the science Derek cites that contradicts the often promoted "tell everyone" tactic.

Check out this week's F.A.F. and learn how keeping your trap shut is likely to put you on the fast track to goal achievement!

If you still want to tell someone... Martin discusses exactly who you can share your most important goals with!

________________

Quick note of thanks and request: If these short episodes are helpful and provide value please share a review on itunes to help others find the show!
 

Don't miss a single episode. Subscribe to the podcast to get each episode sent directly to you.

Derek Sivers website: Sivers.org

The TED talk by Derek Sivers "Keep Your Goals to Yourself"

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters

“Companies see that there is so much value that comes from doing good in the community and it adds so much business value as well." 

“And I realized that through my many zigs and the zags I picked up experiences that really helped me to grow as a consultant." ~Frank Scarpaci

Frank Scarpaci, a sought-after B corp and corporate social responsibility consultant, reviews a vast array of benefits related to becoming a "B" corporation (short for a "Benefit" corporation), a new type of corporation that puts social, community and environmental causes and stakeholders at equal value with corporate profits.

Today, certified "B" corps span 47 countries and more than 130 industries and encompasses a growing community of more than 1,600 businesses!

In this episode, Frank recounts his unique experience and the journey that led to him to becoming a leader in the space and a well-known consultant for aspiring businesses looking to become B corp certified.

Frank shares many smart insights in this episode, including:

• How the B corp came about


• The TOP well-known brands/companies that are B corps


• How he came to be recognized by AMEX as one of only 150 employees (out of 85,000) as a team member who embodied their "Good Citizenship" Value
  


• How to FIND A JOB with a B Corp


• How to take the "B Impact Assessment" for your existing company
  


• Why it's important to share the good that you and your company provide for your community


• For business owners: Be sure to share and talk about the causes that matter to you and your company!
  


• Great places to work — a ranking of great companies to work for as well as other resources


• How to check up on non-profits you are interested in and look under the hood


• Frank's best habits, favorite books and how he defines "success"

“We are in a perfect time where we are seeing this shift in the business community to start taking a look at a lot of these challenges..."

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Frank has more than 30 years experience with corporate social responsibility, strategic planning, meeting facilitation, and event management experience and helps companies connect their business success to social good. 

Frank is a passionate advocate for the growing B Corp movement— simply a better way to do business. Frank's company, VIANOVA, was one of the first companies to earn B Corp certification in 2008.

Don't miss a single episode. Subscribe to the podcast to get each episode sent directly to you.

VIANOVA - Frank's Company

Learn More - Become a B Corp — bcorporation.net

The Habit Factor app

The Habit Factor template

The Habit Factor book

Big Brothers Big Sisters