What will this show be?
Weekly, live in FMS, released later at fmspodcast dot com
Goal is to be the most controversial marketing podcast ever
Lay bare the things other marketers try to sugarcoat
Explore what makes us tick, how to exploit it for massive sales, and how not to fall victim; intellectual self-defense.
This week's episode: Trust the Experts
How I dropped out in Kindergarten
Kicked out for challenging teacher about Columbus day
Never been a blind follower
Leftist mentality:
From Question Authority to Trust the Experts
Why do we defer to the experts?
Busy, distracted, lack of mental bandwidth, lack of knowledge
What are the problems with this approach?
Easy to be misled
Cherry-picked experts
Censoring experts with dissenting views (Rona)
Science isn't a democracy (97% of scientists agree)
Influence by Robert B. Cialdini, Chapter 6, Authority
Doctors asking for scripts,
Opening the door for people in nicer cloths
Etc.
Stanley Milgram Experiment
Stanford Prison Experiment
Most scientists 'can't replicate studies by their peers' BBC 2017 article
SJW Papers ‘Mein Kampf’ as feminist manifesto
Seven journals accepted the fake papers, which were written by
James Lindsay, a mathematician;
Helen Pluckrose, editor of Areo;
and Peter Boghossian, an assistant professor of philosophy at Portland State University.
“Blind belief in authority is the greatest enemy of truth.” ― Albert Einstein
Best thing to do is know this about yourself, and consciously look to prove yourself wrong. Scientific Method
Avoid Echo Chambers, both confirmation bias and social media algorithms.
For Marketing:
Experts lend credibility, came with celebrities
Judge Janine and Bill O'riely
Larry King, Etc.
Showcase your own expertise
I'm not a doctor, but I play one on TV. Lol
End the show
Banksy spraypainting in City Worker get-up story
"Act like you belong there"
People are sheep and will blindly trust the experts.
As much as it sucks, it's likely not to change, anytime soon.
Use it in your marketing and positioning.
But beware when the news, politicians, and other marketers try to use it against you.
Do me a favor, if you enjoyed the show, please subscribe and tell your friends about it.
More ways to support coming soon. But that's the best for now.
High Priest, Out.
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