Hack The Matrix

What will this show be?

Weekly, live in FMS, released later at fmspodcast dot com

Goal is to be the most controversial marketing podcast ever

Lay bare the things other marketers try to sugarcoat

Explore what makes us tick, how to exploit it for massive sales, and how not to fall victim; intellectual self-defense.

This week's episode: Trust the Experts

How I dropped out in Kindergarten

Kicked out for challenging teacher about Columbus day

Never been a blind follower

Leftist mentality:

From Question Authority to Trust the Experts

Why do we defer to the experts?

Busy, distracted, lack of mental bandwidth, lack of knowledge

What are the problems with this approach?

Easy to be misled

Cherry-picked experts

Censoring experts with dissenting views (Rona)

Science isn't a democracy (97% of scientists agree)

Influence by Robert B. Cialdini, Chapter 6, Authority

Doctors asking for scripts,

Opening the door for people in nicer cloths

Etc.

Stanley Milgram Experiment

Stanford Prison Experiment

Most scientists 'can't replicate studies by their peers' BBC 2017 article

SJW Papers ‘Mein Kampf’ as feminist manifesto

Seven journals accepted the fake papers, which were written by

James Lindsay, a mathematician;

Helen Pluckrose, editor of Areo;

and Peter Boghossian, an assistant professor of philosophy at Portland State University.

“Blind belief in authority is the greatest enemy of truth.” ― Albert Einstein

Best thing to do is know this about yourself, and consciously look to prove yourself wrong. Scientific Method

Avoid Echo Chambers, both confirmation bias and social media algorithms.

For Marketing:

Experts lend credibility, came with celebrities

Judge Janine and Bill O'riely

Larry King, Etc.

Showcase your own expertise

I'm not a doctor, but I play one on TV. Lol

End the show

Banksy spraypainting in City Worker get-up story

"Act like you belong there"

People are sheep and will blindly trust the experts.

As much as it sucks, it's likely not to change, anytime soon.

Use it in your marketing and positioning.

But beware when the news, politicians, and other marketers try to use it against you.

Do me a favor, if you enjoyed the show, please subscribe and tell your friends about it.

More ways to support coming soon. But that's the best for now.

High Priest, Out.

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