Hack The Matrix

Do these two things and you'll be more successful than 99% of the people around you.

Mind your own business, and

Learn when to keep things a secret.

If you want further explanation, you'll need to check out this week's episode of the podcast. All will be explained.

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The biggest lie we tell ourselves is that we want to be free to choose.

We complain that they only give us two candidates to choose from. We complain that every industry only has one or two major players. We complain that they never have that dress, or those shoes, in the size or color that we want.

With all that complaining, you'd think that freedom and the right to choose were things we'd really value... but they're not. And I can prove it.

Worse yet, if you're a business owner and you think freedom and choice are things your customers want, you're losing money because of it.

You doubt me? Then have a listen to this week's episode of the DAM Podcast.

All will be revealed.

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Do you ever feel like people these days are addicted to fear?

The media that they watch tells them to be afraid. The politicians they vote for tell them to be afraid. With most of them, if you try to tell them their fear is unjustified, they'll attack you, they'll call you privileged, they'll accuse of trying to kill grandmas.

When someone riles up your fear, there's a good chance they're doing it to manipulate you, to make you more open to suggestion. But is there an ethical way to use fear in your marketing?

You'll have to decide that for yourself. But before you make that decision, listen to this week's episode. I do my best to explore the topic of fear in politics and marketing in the most rational way possible.

Listen now, or something horrible will happen to you.

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Email marketing isn't dead... but it is on life support.

Most emails go ignored, get deleted before they get opened, and just plain suck to read.

Adam Bensman joins the podcast today to breathe new life into your emails.

He reveals some of his secrets to keeping people hooked on your emails, standing out in their inbox, and how to make sure they can't help but click through to your sales pages.

If you rely on email for any aspect of your business, you can't afford to miss this episode.

Listen now.

Check out Adam's website at BrainHickey

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When you look at the world's most successful people, they all seem to have a few things in common.

No, it's not privilege from their skin color. Even in America, Indians and Asians tend to do better than the people we called "privileged".

No, it's not inherited money. In fact, money generated from one generation is usually completely squandered away by the third generation after.

No, it's not even supreme intelligence. There are plenty of really smart people who struggle to get by while there are quite a few people of mild intelligence who strike it rich in their business endeavors.

What they do have in common is a cluster of core personality traits; three in particular. And this week, we explore each one, and why they have such a huge impact on whether you'll be successful or not.

Do you have them? Can you adopt them? All will be reviewed in this week's episode.

Listen now.

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Do you ever have trouble coming up with new content for your audience?

Daily emails can take it out of you. Not to mention blog posts, social media updates, subscriber-only material, and the list goes on. As a business owner or copywriter, it can get to be a bit much.

Doug Pew has a solution. In fact, he's got a bunch of them. He writes daily emails for more than one list, never gets boring, and never runs out of content. One of the things he does best is he takes one concept and turns it into multiple pieces of content, all of which can keep your people engaged for days on end.

In this episode, he reveals how he does it. And it's so simple, anyone with a cellphone or a keyboard can do it.

If any part of your business model depends on consistently creating new content, you can't miss this episode.

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When people buy from you, they're not buying the features. They're not buying the benefits. They're not even buying the transformation you promise.

They're buying one thing. No matter what you're selling, they're all really only buying this one thing. It's the one thing they don't have, and the only reason they're even reading your sales page or listening to your pitch is to see if you have it.

Cult leaders have it. Politicians have it. Newspeople have it. And salespeople who know what they're doing have it in spades.

Wanna know what it is? You'll have to listen to this week's podcast to find out.

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Have you noticed how so many of the kids out there rioting in the streets are blatantly anti-capitalist?

It seems like they're more concerned with burning businesses to the ground than ever starting one of their own.

In fact, "Capitalist" has become somewhat of a pejorative these days. And being a successful capitalist? Even worse. So maybe you shouldn't even listen to this episode.

Ray Edwards is unapologetically successful. He's also no stranger to controversy.

Ray joins us today to explore where this anti-capitalist mindset is coming from, his views on Christianity, and some of the secrets behind his success as a copywriter.

You definitely want to check this one out.

https://rayedwards.com/

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So, last week, I poked fun at teachers in a Facebook post and it got a lot of panties up in a bunch.

First, I don't hate teachers.

Second, I don't want a society full of illiterate idiots walking around who have no concept of history or basic economics... Oh, wait.

Anyways, my main beef with the school system is that it doesn't do a good job of creating independent thinkers. It does an even worse job of inspiring entrepreneurs. And I can prove it's all by design.

So that's what I did in this week's podcast episode. I give my top five or six reasons why school - in its current incarnation - is doing more damage than good for our children, especially when it comes to creating the business leaders and entrepreneurs we need for the modern world.

Oh great. Another episode where I lose a bunch of subscribers. Lol.

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Before COVID-19 hit, money was flowing and bad marketing was easy to forgive.

Social media marketers didn't have to show results in money returned on ad spend. They could get away with showing off their "Likes" and ReTweets. "New Metrics," they called it.

Another trend we saw in marketing was the introduction of social issues into a business's branding campaigns. You may recall the "Men Should Do Better" ad from Gillette?

But, will this kind of marketing still be popular as we adjust to the new economy left by our reaction to COVID-19? I say, the answer is no, and I'm already seeing proof of it.

So, what's working for me and my clients? What's gonna work for your business in the months and years ahead? Well, the answer might shock you. But you'll have to listen to find out.

Want to join our community?

Join FMS

And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show

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