The Business of Antiques

Hadley Keller - A Voice for Antiques | Season 4 Episode 2


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Toma Clark Haines CEO of Antiques Diva & Co and Founder of The Republic of Toma, clearly believes that antiques are an essential element in the interior design industry, so whenever a leader in design writing champions antiques, Toma takes notice. Hadley Keller is one of those champions. She is one of the writers that most promotes antiques in the design world.

Hadley Keller is a long term design writer and editor, having worked for many of the leading publications in the industry. She got her start at Condé Nast under the editorial direction of Tom Wallace and learned so much from him. When he left, she went to work for architectural Digest which was then run by Margaret Russell. Under Russel, she moved from a Market Editor to the digital side and finally helped to create AD Pro. She was also lucky enough to experience working at House Beautiful where the print side and the digital side were more intermeshed. She is currently serving as the Director of Editorial and Community Engagement at Design Leadership Network ­­– a membership community of top architects, interior designers, landscape specialists, and design professionals.

DLN is probably best known for the Annual Summits they do every year in a different design capital in which they provide a week long combination of wonderful inspiring speakers and behind the scenes tours immersing their audience in the design scene of that city. Last year was in Rome. This year in October, they will be in Mexico City. DLN provides a unique opportunity for peer to peer networking among leaders in the design industry.

In today's episode, Toma and Hadley discuss their favorite fairs, stores, vendors, and markets around the world, including some in the U.S. as well as some "must follow" Instagram accounts in the world of antiques and design and how Instagram can make an impact on your business for the better. A few secret resources you don't want to miss just may be revealed in the mix as well. And of course, as a writer – Hadley shares one of the antique dealers best secret weapons in selling antiques – the power of story.

Her insight will inspire antiques dealers to remember the romance surrounding the objects they have in their collections and help them better know how to share those stories in order to maximize communication and benefit their businesses. And finally, a bit more of how DLN is a potential resource for antiques dealers as well. Full of fast-talking brilliance, you will want to have a pen and paper handy to take notes.

For more information on Hadley Keller and DLN, you can check out www.hadleykeller.com and www.designleadershipnetwork.org as well as follow her on Instagram @hadleykeller and DLN @designleadershipnetwork.

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The Business of AntiquesBy Toma Clark Haines

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