Ad Age Marketer's Brief

Halloween's COVID-19 candy outlook: Trick or treat?


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Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

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Ad Age Marketer's BriefBy E.J. Schultz & Adrianne Pasquarelli

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