From garage startup to global cult following.

During NRF 2026, one thing really stood out in this conversation between Marie Schwartz and Jennifer Sprague, CMO at Hammit.

Hammit has built something rare. Customers do not just buy a bag. They collect them. They trade them. They know the story behind the rivets. That kind of loyalty is intentional..

They discuss:

- How Hammit protects its brand identity while expanding physical retail

- Why resale and community are strengthening long-term loyalty

- The operational discipline behind rapid DTC and store growth

- Luxury today is built on identity, connection, and strategic retail expansion.

Join the conversation with our global retail community at www.globalretailleaders.com