As a travel business owner/advisor/experience creator, our goal is always to create seamless and memorable travel experiences for our clients. However, what happens when we have a lead who seems like an unlikely prospect? Should we reject them? Or see the opportunity in every business interaction?

Our guest, Maree Kirkpatrick is a sales trainer and business strategist with over 15 years of experience negotiating millions of dollars in sales for numerous industries. She and I have been working together over the last month or so putting some different ideas and perspectives on sales for travel advisors talking about different languages to use, and how we can work together to get the ideal clients.

In this episode, Maree and Ros discuss understanding who are your ideal clients. Understanding who you want to be working with and why you want to be working with those people. From there we can make that decision to say, "Yes, I want to work with them." or "No, I don't." If I don't take them on as a client, that's okay. But make sure when you say no, that you're also still looking after them. You can also help them find people within your community that might be the right fit for them.

We also discuss the importance of implementing a sales process that allows you to understand who your prospective clients are, what they want, and if they are ideal customers for your business. The sales process then flows into your sales strategy, so you can remain focused on one thing at a time, instead of being pulled in different directions and becoming overwhelmed by all the work.

We want your travel business to run smoothly and easily, because work should be something that makes you feel good instead of exhausted and overwhelmed.

Your Travel Business can be a separate box that you can step out from and you can step into. Stand in your power and know what you want to be known for, what makes you unique, and what makes you stand out.

Make sure you stay up to date with the podcast by subscribing and downloading our free resources and checklists to help you with your travel business and let us know what you want to learn about to help your travel business grow. www.travelagentachievers.com