The Panel

"Happy little shovels"

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Brian Casel shares a first look at BuilderMethods.com. Brian dig into how he's going to grow an email list from scratch, and we had a great chat about what makes an email newsletter awesome.

The bulk of our chat was about honestly assessing the resources, time, and energy Brian is putting into each project, and how much revenue each project is producing. (Check out Justin's diagram here)


Timestamps:

  • (00:05) - We're back live!
  • (01:15) - What is BuilderMethods.com?
  • (04:04) - Brian's building a newsletter builder first
  • (08:17) - What makes a good newsletter?
  • (15:44) - Do videos work in email newsletters?
  • (20:00) - Next steps for Brian in the business: products to offer?
  • (22:17) - Offering consulting and coaching
  • (25:20) - Does it all feel overwhelming to take on?
  • (30:53) - Visualizing Brian's project's revenue vs time
  • (34:05) - Audience building vs Saas building
  • (41:56) - How excited is Brian about each project?
  • (58:14) - How do you quantify the time and revenue?

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    • Links mentioned in this episode

    • Instrumental Components - Brian's new product
    • Clarity Flow - Brian's SaaS product
    • Transistor.fm - Justin's company
    • Builder Methods
    • Instrumental Components
    • Audience Ops
    • Justin’s “Bob Ross” strategy diagram
    • Marketing for Devs
    • Curated
    • Mailbrew
    • A Book Apart
    • Web framework popularity
    • Hitenism
    • Aaron Francis Newsletter
    • Tangle
    • Product market fit collapse
    • Why Justin pivoted businesses in 2018
    ...more
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    The PanelBy Justin Jackson & Brian Casel
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