Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is the second and final post in our series on how generations are viewing the job market and what you can do to ensure you are well prepared for whatever comes. 

Background

In our first episode in this series, we talked about the impact of the US economy on the job market. We also looked at how concerned people actually are about being laid off in the next 12-months. But, with every cloud is a silver lining. In this case, that silver lining is for employers who expressed that there will be some major benefits with a more balanced job market. 

If didn’t tune into that episode, you can find the link in the show notes:

https://happymr.com/ep-562-intergenerational-views-on-the-job-market/

Today, we will be addressing:

How are generation preparing for changes to the job market? What advice would members of different generations give to the unfortunate souls that are laid off?

Why Do Companies Do Layoffs? 

Bad news is bad news. But, understanding the why can help many of us mentally cope with aftermath. 

So, you may find it helpful to understand the business rational for layoffs. And, by understanding a bit more about why companies do layoffs you are more likely to recognize when they are coming and be proactive to avoid or even profit from them. 

Overall, the 300 people we interviewed were positive about the job market despite the difficulties many companies are and will face because of the recession. There will be a lot of job transition as some companies thrive while others suffer and even go out of business. Here is what a few people said,

https://youtu.be/0Zvdma8OOPM

https://youtube.com/shorts/TaukU8q-puw?feature=share

I can speak to the topic of layoffs with some authority. Having built a company from 0-200 full time employees and having been the CEO of a 400-person firm, layoffs are a normal part of any company’s lifecycle. There are a few reasons for this:

Reason 1: Obsolete Function

Healthy companies are in a perpetual state of improving both profitability and growth. Put simply, they invest in systems, people, and technology that allows them to make more money with less resources.  

Here is an example from the warehousing industry: Hiring challenges, workers’ comp, and the promise of more efficient and profitable operations are forcing companies to invest in warehouse automation. Definitionally, automation is designed to replace people. By replacing people companies realize a significant amount of savings over time along with productive improvements. 

Reason 2: Improved Profits

Lower wages in other countries are driving companies to move jobs from the US. For many US companies that have 50+ employees doi...

Today I’m joined by Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group. 

Schlesinger Group is a technology-led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions as a single point of access to your worldwide audiences. 

Prior to starting joining Schlesinger, Joe founded Quotus, a research operations company. He also served as Senior Vice President of Operations at Ipsos and Sr. Manager - Competitive Intelligence at Procter & Gamble. 

Additionally, he is a Mentor and Entrepreneur in Residence at Cedarville University. 

Find Joe Online:

LinkedIn: https://www.linkedin.com/in/joe-mulvaney-61583b8/ Schlesinger Group: https://www.schlesingergroup.com/en/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey everybody. This is Jamin. Today, we are joined by Joe Mulvaney. Senior vice president of North America for qualitative at Schlesinger Group. Schlesinger Group, as all of you know, is a technology led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions. Prior to joining Schlesinger, Joe founded Quotus, which is a research operations company. He's also served as senior vice president of operations and Ipsos, and senior manager of competitive intelligence at Proctor & Gamble. Additionally, and this one is near and dear to my heart, he is a mentor and entrepreneur residence at Cedarville University. Joe, welcome to the podcast.

[00:00:49]

Joe Mulvaney: Thank you, Jamin. Happy to be here.

[00:00:53]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design, or insights analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSU program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video addition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. It is an honor to have you. I saw your note on LinkedIn or your update on LinkedIn regarding your transition to Schlesinger I want to say about a month ago. I thought that was so interesting.

Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group.

Founded in 2008, The Palmerston Group is a qualitative market research agency. 

Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada. 

Daniel has two active TikTok channel. danielberkal and thepalmerstongroup. 

Find Daniel Online:

Email: [email protected] TikTok: https://www.tiktok.com/@danielberkal TikTok: https://www.tiktok.com/@thepalmerstongroup LinkedIn: https://www.linkedin.com/in/danielberkal/ The Palmerston Group: https://www.thepalmerstongroup.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:03]

Jamin Brazil: Hey, everybody. Today we are joined by Daniel Berkal. He is the SVP of Research at the Palmerston Group. Founded in 2008, the Palmerston group is a qualitative market research agency. Prior to joining the Palmerston group, Daniel served in senior roles at Young and Rubicon, Research International, and Synovate. He also is a professor at Humber College in Toronto, Canada. Daniel is a huge TikToker, in fact, I believe that he has the number one channel in TikTok for market research purposes. You can find him personally under his first and last name altogether, Daniel Berkal, and you can also find him with the handle The Palmerston Group, and I'll include links to both of those in the show notes. Daniel, welcome to the show.

[00:00:54]

Daniel Berkal: Thank you very much. Thanks for having me. It's a pleasure to talk to you.

[00:01:00]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. So you had jumped in with both feet into TikTok, both from an educational perspective and also as an entertainer. The content that you generate is just fantastic. You post, I think you post daily. It certainly feels like that, from my feed.

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is one of a two-part series on how generations are viewing the job market and what you can do to ensure you are well prepared for whatever comes. 

Background

The US job market has enjoyed one the of the longest periods of prosperity despite many economic challenges. However, anxiety about job security is on the rise according to research done by Joblist.com: 

“The job market remained relatively stable in Q2 despite growing concerns about the broader health of the economy. Job growth continues to be strong, and the unemployment rate is holding steady at 3.6% – its lowest rate since January 2020. Yet, as consumers and businesses grapple with inflation, rising interest rates, continued supply chain and COVID-19 disruptions, many worry that a recession is around the corner. Although the job market has proven largely resilient up until this point, the future outlook appears increasingly uncertain.”

This was published on July 11th, 2022. 

Fastforward 2 weeks. And, on July 28th, 2022 the US Bureau of Economic Analysis reported that the economy contracted for the send straight quarter hitting a widely accepted rule of thumb for a recession.

Given these uncertain times, we did our own research to understand how generations are viewing the job market and how we can survive it. We’ll cover three main points: 

How concerned are generations about being laid off in the next 12-months? What game plans do generations have if they are laid off?What advice would members of different generations give to survive a layoff?

This podcast will focus on point 1. We’ll address points 2 and 3 in next week’s episode. 

Job Market Outlook

Our survey was conducted using HubUX and included Video Questions instead of text-based open ends. These video open ends along with using Research Defender’s screening API, ensured we were talking to real humans. 

Gen Z and Millennials are significantly more concerned that they’ll be laid off in the next 12-months than Gen X and Boomers (those of us over 41 years old).

We asked 300 people, “How concerned are you about being laid off in the next 12-months?”. Gen Z and Millennials stated they are two times more concerned than older generations. 

Q7. How concerned are you that you may be laid off in the next 12-months?  by Q1. What is your age?

Gen ZMillennialGen XBoomerI am not concerned at all43% 33% 55% 81% I am somewhat concerned30% 40% 32% 8% I am very concerned26% 27% 14% 11% 

Key Takeaways: 

We then asked our participants a few video questions about their view on the economy and here is what they said. Please note that I choose the videos that had the broadest representation of what was said.

My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections. 

Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services.

Prior to founding Multilingual Connections, Jill Culture was a Diversity & Language Consultant to Chipotle and started her career as an English and Spanish teacher to elementary school students. 

Find Jill Online:

LinkedIn: https://www.linkedin.com/in/jillkbishop/  Website: https://multilingualconnections.com/  

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, welcome. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil and I'm going to try to get through this intro in this take. Today we are joined by Jill Kushner Bishop, the founder and CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcripts, multi-media localization, and interpretation services. Prior to founding Multilingual Connections, Jill, she was the cultural and diversity and language consultant to Chipotle and started her career as English and Spanish teacher to elementary school students. Jill, welcome to the podcast.

[00:00:43]

Jill Kushner Bishop: Thank you so much. I'm happy to be here.

[00:00:45]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the course you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. Language is really important and I am very thankful for how you started your career and the service you had towards our young people.

[00:02:04]

Jill Kushner Bishop: Thank you. Language has always been such an essential part of who I am and what I do and I was excited to bring language and culture and the understanding of the connection between the two, to all different ages.

[00:02:17]

My guest today is Aryn O'Donnell, Vice President of Corporate Services at Fieldwork. 

Find Aryn Online:

LinkedIn: https://www.linkedin.com/in/arynodonnell/ Website: https://www.fieldwork.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. Thanks for tuning in. You're listening to The Happy Market Research Podcast. We are joined today by Aryn O'Donnell, Vice President of Corporate Services at Fieldwork. Many of you know Fieldwork as one of the big three field organizations here in the U. S. I've used them for many years. Aryn, it is an honor to have you on the show. Thank you so much for joining me.

[00:00:26]

Aryn O’Donnell: Well, thank you so much for having me. I love all the guests that you have on here, so it's really an honor to be a name among so many of the wonderful guests that you get to chat with on the show.

[00:00:39]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad.MSU.edu/marketing. Again, broad.MSU.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Yeah. Well, I mean, ironically, I think most of us, if not all, have probably been in a Fieldwork facility. So I'm really curious, you've been there 11 years and I want to talk a lot about that journey. But, before we do, how did you first hear about market research?

[00:02:01]

Aryn O’Donnell: Well, I have to admit, when I took my first job with Fieldwork, I had no idea what market research was. After college, I really had no idea what I wanted to be when I grew up. And just by different connections, I was able to work as a client service specialist in my hometown of Denver with the Fieldwork team. And growing up, there was always an element of market research that I was interested in, but I never knew the vocabulary around it. I really enjoyed learning about people and their motivations and decision-making processes. And once I started working as a client service specialist, I really began to better understand why so many companies use research and in...

This episode is in collaboration with MRMW Virtual Summit 2022. 

Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs.

MRMW Virtual Summit 2022

Website: https://www.mrmwsummit.com/ 

Find Sebastian Online:

LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Website: https://www.kaiser-x.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, welcome to the Happy Market Research podcast. I am joined today by Sebastian Syperek. I'm probably mispronouncing your last name and I do apologize for that. This interview is being done in conjunction with MRMWs virtual summit that is being held on July 6th and 7th. The MRMW virtual event has 25 top level speakers, case studies from over 20 different industries, and over 1,000 attendees. It is heavily focused on APAC and Europe, and you will absolutely want to join this conference. The interviews as - the panel conversations and the talks will be available post-conversation or post-event if you'd like to consume it there. Sebastian currently is the head of CX and UX Kaiser X Labs. Sebastian is a psychologist with a focus on quant research with almost two decades of experience in both market and UX research. He has worked for agencies, including Ipsos as well as a number of corporate companies including eBay. Currently active as principal CX and UX research within the Elion Group, Kaiser X Labs, he is also a crypto and Blockchain expert. Sebastian, thank you for joining me on the Happy Market Research podcast.

[00:01:22]

Sebastian Syperek: Thanks a lot, Jamin. I'm really happy to be here. Thanks for the slot and telling a little bit about my tour next week and some other questions from the research scene.

[00:01:37]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked in science and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Yes, I'm very excited about having you on the show. It is absolute honor.

Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research. 

Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. 

Find Erin Online:

LinkedIn: https://www.linkedin.com/in/erinsowell/ Email: [email protected] Website: https://www.thoughtfulresearch.com/ 

Find Chris Online:

LinkedIn: https://www.linkedin.com/in/hauckeye/ Email: [email protected] Website: https://www.hauckeye.com/  

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Today is July 4th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their whole degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.MSU.edu/marketing. Again, BROAD.MSU.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account visit HubUX.com. If you are in the US, Happy Independence Day. I'm going to provide a bit of a history lesson along with some editorial privilege that I'll be taking. Given current events, some of you may find this offensive, so I'm apologizing ahead of time. My intent is to help ensure that we as research professionals can continue to have productive conversations and keep open minds during these highly emotional times. Two hundred and forty-six years ago on July 4, 1776, the Continental Congress formally adopted a declaration of independence. From then on, the Fourth of July became the day that we as Americans celebrate as a birth of American independence. But independence from what exactly? Well, in short taxes without representation, but put more simply taxes without direct benefit. According to Wikipedia, American colonists objected to being taxed by the British Parliament,

My guest today is Rebecca Brooks, Founder, and CEO of Alter Agents. 

Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making.

Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. 

Find Rebecca Online:

LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ Website: https://alteragents.com/ “Influencing Shopper Decisions” by Rebecca Brooks: https://alteragents.com/book-influencing-shopper-decisions 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full service strategic market research consultancy re-imagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue, and Diagnostic Research. Rebecca, welcome to the show.

[00:00:35]

Rebecca Brooks: Thanks, Jamin. Happy to be here.

[00:00:40]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com. I guess, I should say welcome back to the show. You were on pre-COVID.

[00:01:51]

Rebecca Brooks: Was it pre-COVID? No, it was early COVID because-

[00:01:56]

Jamin Brazil: Oh early COVID. That's right.

[00:01:57]

Rebecca Brooks: Yeah. It was like towards the end of- or maybe, the fall of 2020. It was a dark time because we had- I think Trump haven't conceded the election. There were just a lot of things going on. So I think we talked about-

[00:02:13]

Jamin Brazil: You're right. I can't wait- you know what?

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk   

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US. 

Enjoy!

Alright, let’s make this a kick ass day!   

Management Tips for Gen Z (Part Two)

This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”.

In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA’s annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations. 

You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.  

How Gen Z Views Themselves 

According to Chris and Erin’s report, Gen Z views themselves as: 

Tech savvyOpen mindedCreativeFast learnersDetail oriented

How Other Generations View Gen Z

All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including… 

EntitledLazy NeedyMoves too fastNarcissistic

While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment. 

For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday. 

My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day. 

Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month. 

The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.”

Compare that to this TikTok of a Gen Zer explaining ...