This week, the Affiliate Marketing Podcast gets frank as Lee-Ann is joined by Edwyn McFarlane, founder of Coam, an affiliate marketing network where retailers can find content sites to work with. With over 15 years of experience in the affiliate marketing industry, Edwyn has a few nuggets of hard truths to share, including: being honest about the value of your product, the value of your customer, and the red flags that affiliates and retailers should look out for.

Listen to find out more about:

• The need for businesses to be honest about their products’ worth
• Why should eCommerce businesses focus on content-based partners?

Key segments of this podcast and where you can tune into go direct

[5:00] – The thought behind Coam and the advantage of followers over traffic

[15:00] – Brand-led retail as a red flag

[25:00] – Edwyn’s most valuable piece of advice for affiliate businesses

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